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N.E.W - Flying 2011 Autumn Winter New Product Conference Held Ceremoniously

2011/3/11 13:34:00 194

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In the spring of March, the season of grass and warbler flies, the shoe industry brand flies to usher in the first 2011 new products with a new attitude. Release conference 。

In March 9th, Liu Wei, N.E.W-, an excellent program host of Fujian southeast TV, hosted a new conference in 2011, autumn and winter in Fujian. The top leaders of flying International Holding Co., Ltd., joined the heads of agents and branch offices all over the country, TONY, 76 international space design institutions, and Tianyuan brand planning (Beijing) Co., Ltd., attended the event.

It is reported that in this new product conference, flying focuses mainly on the brand concept of "living wonderful". It interprets the theme of 2011 flying N.E.W from the following four aspects: new logo image, new product, new space and new policy. Looking ahead to the future development of the company in the next five years, flying has not only welcomed four new challenges, namely management innovation, technological innovation, ideological innovation, brand innovation, but also put forward the six major measures of "brand marketing as the core", so as to ensure the success of the new transformation of marketing strategy.

During the meeting, Lin Wenjian, chairman of the board of directors of flying International Holdings Limited, made a passionate speech. Lin Zong said: "in 2011, it was the year when the flying brand achieved the leap over the new life. All the flying people and all our business partners will move forward at a new pace and step forward towards the grand goal of "becoming a century oriented brand with cultural connotation and respect." In this marketing work report, Fang Qing group marketing center responsible person Fang Qing for "flying 2011 marketing plan" has also done a detailed description. He said: "flying has never stopped flying over the past 12 years. In 2011, as a starting point for the new round of flying, flying will seek breakthroughs in all aspects of its brand by innovation. "

　　 Flying Lin Wenjian, chairman of the board of International Holdings Limited, {page_break}

New concepts and new attitudes

In 2011, as a new starting point of flying, a series of innovations and changes were embraced. Among them, Eagle culture is the new symbol of totem, officially unveiled at the brand marketing conference. The new logo is more fashionable and internationalized. While optimizing the new LOGO, the latest commercial space jointly launched by the flying international holdings and the 76 international space design agency has also broken the conservative and eccentric local style in the past, showing the trend of internationalization, fashion and personalization. As a strategic partner of flying international holdings, Weishi, chief creative director of the 76 international space design organization, explained the following: "flying has been accelerating the brand since the successful listing of 2010 Hongkong. Internationalization Process, has been constantly upgrading the brand's own image. The commercial space created by this heavy capital will surely bring exceptional visual attraction and brand experience to consumers.

In this conference, Tony, an internationally renowned designer who attended the event, also gave a deep explanation on the development ideas of the 2011 flying autumn and winter products from the perspective of flying creators, 2011 creators of autumn and winter products. Tony said, "every good product is taken from life, used for life, and this life should be a happy life." This is consistent with the concept of life to be conveyed to the consumers by flying grams. The slogan of "flying is wonderful" is adhering to the purpose of encouraging everyone to learn to enjoy their happy life. According to Tony, the three main themes of this season are from Boston, one of the most famous cities in the United States. As a result, this not only reflects the determination of flock to create the concept of fashion life, but also reflects the advanced concept of flying and international fashion.

It is reported that in this meeting, there is a bright spot is the "new appointment of personnel appointments" ceremoniously staged, to a certain extent, has also strengthened the flying management team of international holdings.

In addition, the "Flying Eagle 2010-2011 annual awards ceremony" has also become another highlight of this meeting. The elite flying from around the country gathered together and accepted the award from the head office respectively. In fact, to a certain extent, the new personnel appointment plus the elite Eagle awards ceremony, which is a huge energy, is pushing forward the development and growth of the flying brand. {page_break}

New faces, new victories

That night, with the theme of "ENJOY LIFE, BE HAPPINESS", the new 2011 autumn and winter fashion show in the flying Industrial Park was staged. Liu Wei, the host of Fujian southeast TV, was the first to make a fashion statement. In his view, this is all a wonderful and colorful fashion life show. The stage design of this stage is also unique and creative. The vivid three-dimensional modeling of English "NEW" and the "V" shaped T stage symbolize that flying is going to move from a new starting point to a new victory.

Finally, under the interpretation of the model, the new 2011 autumn and Winter Conference was successfully concluded. Taking a look at this new product conference, we have every reason to believe that every flying person will continue to move forward under the brand belief of "live wonderful", so as to complete the transcendence and freshman.