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"Rabbit Logo" Children'S Wear Designer Uses Fashion To Interpret Children'S Personality.

2011/2/21 13:22:00 71

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At present, though the nineteenth session was opened in Beijing in March 28th.

China International Clothing and Accessories Fair

There is still more than a month to go, but the Hongkong rabbit logo International Group Limited by Share Ltd (hereinafter referred to as rabbit logo) has been busy around the Asia's most influential and professional fashion show.

The company hopes to take advantage of this exhibition to inject new blood into the product structure, brand positioning and value orientation, visual identification, channel terminal, and communication form. It will further spread the brand active, innovative and fashionable brand of rabbit fashion, and promote the continuous upgrading of brand connotation and image with the inherent black and white color of the product.

Rabbit logo was founded in Hongkong in August 1998 by its head, Lu Peiqiang.

At that time, it was China.

Children's clothing

Lu Peiqiang, who was unable to express their nature, was unfair. After starting from the international trade processing list of children's clothing and learning fashion management, and after digging the first barrel of gold in the market, Lu Peiqiang founded the enterprise aiming at "making Chinese children dress more beautifully" and "using the fashion to return the children's nature and playing the children's personality".

Lu Peiqiang is well aware that children's clothing management is faced with two generations of children and parents. Only by studying the characteristics of children's consumption psychology and studying how to guide the promotion of parents' aesthetic vision, studying the changes of children's wearing patterns, and refining children's consumption demand into multiple levels, can children's fashion brands have competitiveness and vitality.

In view of the fact that the added value of Chinese children's clothing is not as good as that of the international brand, Lu Peiqiang positioned the core value of the brand of Rabbit clothing in full of artistic vitality and modern spirit of innovation.

The core element of the brand is to highlight the product's personality and cultural quality. The two is to join hands with Liu Yang, a famous designer of fashion design in China, to invest in the first large-scale children's fashion conference in Beijing. With the black and white tone as the keynote and the colorful colorful ornament, the children's lifestyle of classical simplicity, personality and romantic fashion has been introduced to the extreme through the colorful colourful designs of children's children's learning, festivals, sports and other living conditions. The black and white children's fashion has created a miracle of selling millions of pieces of products. The three is to set up the brand design center in Milan, Paris, Tokyo, Hongkong, Guangdong and other fashionable cities around the demand of fashionable children. In order to create and realize the core value of Rabbit clothing, Lu Peiqiang led the company team to embark on a series of innovations: first, in the colorful colors, choose the classic black and white.

At the same time, the product R & D team of more than 70 Japanese leading children's wear designers has been invested in tens of millions of yuan each year for the development of new products. On average, 1000 new products have been put into the market every season, and a variety of black and white fashion styles have been created. Four is to strengthen cooperation with fabric manufacturers, and make customized development for more than 80% of the products.

More than 40%, but it makes the rabbit logo children's super green, super soft, super warm fashion environmental characteristics, highlighting its love for children's life status; five is to make product mix with interactive innovation articles, to achieve the seasonal variation of the product mix and band listing, and the terminal store always keeps fashionable products for consumers to choose, achieving the brand environmental responsibility of "improving commodity interoperability and reducing household waste," and creating an annual sales revenue growth of over 20% over the same period; six is to cooperate with the famous camp planning agency to innovate the brand culture image, and create the image of the "children's fashion collocation expert" through the biennial brand management culture innovation and integration. The cost of the move rose year by year.

For more than 10 years,

Rabbit logo

In the increasingly competitive market of children's clothing, the market is rapidly opened up with excellent materials, fine workmanship and unique design style. The domestic sales of products are among the best.

In 2007, rabbit label also opened its first brand store in Southeast Asia and the Middle East and other overseas markets.

At present, the rabbit brand, which ranks among the leading brands of children's clothing in China, regards the international brand as an opponent of the challenge, actively embarking on the innovative project of brand service concept and business mode, and adopts light asset operation mode, concentrating manpower, financial resources and material resources on the design innovation and marketing service innovation, with a view to achieving greater development.