Alibaba CEO Zhang Yong: Business Opportunities In The Wireless Era

According to the world clothing shoes and hats net,

CEO Zhang Yong (flower name Xiaoyao Zi) is visiting the first financial section.

In the program, he told us why he joined the Alibaba.

It also points out the business opportunities in the wireless era, and also explains the opportunities for the new entity economy.

First talk about joining Alibaba: madam is a Taobao fan.

In the program, Zhang Yong revealed that his home was in Shanghai, while his work was in Hangzhou. Every weekend, Zhang Yong would go home to meet his family.

"People's impression is that Hangzhou is a relaxing and relaxing City, but Shanghai is a city that has been quickly urged by work.

I work in Hangzhou, Shanghai is more rest and recharge for me, and has started Shuangcheng's general life since joining the Alibaba.

In addition, Zhang Yong reviewed his reasons for joining the Alibaba.

At that time and his wife said, I am going to work in Hangzhou Alibaba.

The lady thought it was good because she was a fan of Taobao, "said Zhang Yong." at that time, Ma asked me why I joined Alibaba. I answered him almost without thinking. I have already made a $3 billion listed company and want to make another $30 billion listed company.

At this point, Zhang Yong's journey to the Alibaba began.

Thousands of thousands of faces become inevitable.

In the program, Zhang Yong pointed out that thousands of thousands of faces have become a necessity in the wireless era.

"In the era of wireless information browsing, the commodity can only be displayed on the five or six inch mobile phone screen. At this time, if hundreds of millions of people see the same thing at the same time, there will be a large number of people who are not satisfied.

So, the wireless era is almost forcing you to use big data to guess everyone's preferences.

In fact, in 2016, double 11 has achieved thousands of faces in the private area of the store. Sellers can push different information to different users in the channels of micro scouring, store details, Wangwang and so on. In 2015, Taobao and Tmall have reached 1000 faces in the public domain. It is obvious that in every column with good goods and shop recommendation, each user can see different pages.

In the program, the wealth China moderator asked Zhang Yong how to ensure that so many different people enjoy the same services on a platform. Zhang Yong's answer is "the key is our way of thinking, to keep pace with the changes of young users".

Zhang Yong further explained that this year is the first time Tmall Taobao launched a large number of live broadcast related to consumption on the Internet. There are not only 11 double parties, but also many brand celebrity endorsements, new product launches and so on.

The enthusiasm of fans can bring strong energy, which is far more than just selling a product on the Internet.

The next 30 years are the 30 years of full integration of technology and commerce.

In recent years, the discussion on the new entity economy and traditional economy is very intense.

In the past,

The way of sales is to open orders two times a year, and sell the goods to the channels through the strength of the distributors. The brand side will do everything right. The survival status of the department stores is that although there are all kinds of goods in the department stores, the department store is essentially a store leasing company.

The missing link between these two ways is that consumers can not be effectively perceived by brands or channels.

Zhang Yong said, like a spoon shaped tree like canal, the era of commodity distribution has ended.

Through the use of Internet technology, we can meet the rapidly changing needs of consumers and get new opportunities.

"The next 30 years will be the 30 years of full integration and application of technology and commerce.

Which company uses better, which company may seize the opportunity.

In this sense, I mean, every company should be a Internet Co, and every company should be a big data company.

Such a combination of big data, integration of the Internet and the integration of new technologies will eventually fall into the retail industry, which will bring about a new way of retail operation and a new retail user experience.

Zhang Yong said in the program.

The Internet can really get voice from consumers, and can guide the brand side to organize production on the basis of consumer demand and provide the goods they need in time.

Curiosity and embracing change can take the lead.

In April 20, 1994, China connected to the Internet and really connected the world, becoming a member of the Internet family.

Today, this is the 20 year that is full of beacon smoke. It can be said that the war is constantly going on. Whether it is a struggle among the sects, the search engine competition or the dispute of payment, the battle of O2O, the battlefield will only get bigger and bigger.

Against this background, Zhang Yong is almost always in the front line.

When asked what is the biggest feeling in such a fast and rotten industry, Zhang Yong's answer is: to be full of curiosity.

"This is the key.

Most importantly, you are full of curiosity about the changing world, changing customer needs and changing markets.

Live broadcast is popular. You have to go to live broadcast to see what is going on in these showrooms. You have to experience, you may not like it, but you have to experience it.

There's so much interaction in the Internet this year, and the possibility it brings is something that you can't imagine before. How can you keep up with it? In fact, the only thing is that if you have curiosity, rather than passive acceptance, you can always be at the forefront.

Zhang Yong said, "the Alibaba has come to this day, we have a very big dream, an ideal.

In fact, we never thought Alibaba would become such a company today.

This is a step by step. It has a great deal of air, but it is down-to-earth.

One thing we attach great importance to is that every once in a while, we must raise our heads and look at the future.

Faced with mistakes, we have to shoulder the burden of change.

Alibaba is now a large Internet Co with a market value of more than two hundred billion dollars, GMV more than 3 trillion yuan, and serving nearly 600 million consumers. As the CEO of the company, Zhang Yong is honest in the program, and he can not avoid making mistakes in the decision-making process. "The biggest one is actually everyone knows, maybe not, I am the male one.

This is the October besieged city.

He said, "after this incident, my greatest experience and harvest is that Alibaba is no longer a business, and our platform already has social public attributes.

It serves hundreds of millions of consumers and tens of millions of businesses.

Behind an enterprise is a person, an organization, a business, and its life.

I think that when we face mistakes today, the most important time is to have reverence, to take the initiative and to change, that is the driving force for us to move forward.

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