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Ningbo: Service Enterprises Speed Up Pformation To "Efficiency Oriented" Export

2011/2/21 11:57:00 55

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Ningbo Clothing Enterprises Benefit Oriented

"In order to remain invincible in the market competition, pformation is what foreign trade enterprises must do at present.

Only by adhering to the development road of "quality and efficiency" can we enhance the capability of enterprises' sustainable development and enhance the core competitiveness of export trade.

Turning to the pformation of foreign trade development mode, deputy to the Ningbo Municipal People's Congress,

Ningbo Fu Hong Knitting Co., Ltd.

Chairman Wang Xingping said.

"Our company has exported from the original single cultural shirt to today's high-end brand of production and export.

T-shirt

The improvement of product quality and added value depends on the export oriented strategy of "efficiency oriented".

In a sense, the international financial crisis is a rare opportunity for us. The sales and profits of the company increased by more than 10% last year.

After the outbreak of the international financial crisis, many foreign trade enterprises in Ningbo have different degrees of influence, especially the export profits of some labor-intensive enterprises.

In response, Wang Xingping suggested that these enterprises should abandon the traditional export ideas of "quantity oriented" and "scale oriented", and speed up the pformation to "efficiency oriented" exports, and enhance product development and brand creation.

"At present, many export industries in Ningbo have not yet got rid of the extensive growth mode. Taking the traditional textile industry in Xiangshan, Ningbo as an example, many enterprises have low added value of export products and small proportion of private brand exports, which is very unfavorable in the global trade benefit distribution."

Wang Xingping believes that in addition to increasing the proportion of brand exports in the export sector, Ningbo's foreign trade enterprises should also take the initiative to go abroad.

Marketing brand

。

"Some foreign trade enterprises are in a difficult position under the pressure of financial crisis. An important reason is that they do not have their own sales channels, which are subject to foreign intermediaries for a long time and rely on their orders."

He suggested that foreign trade enterprises should base themselves on the international market and "go out" to open up sales channels and strive for more export benefits.