How Does The Sales Director "Raise Tiger"?

{page_break} to win the battle must have a strong team, and excellent sales performance must also rely on brave and good fighting.

Without a pass

1. set an example and train at work.

Sales managers and sales managers usually start at the grass-roots level. They have rich practical experience and theoretical knowledge. They can carry out a one to one communication training with the industry representatives when they reach the market where they are responsible for business trip. They can analyze and answer the problems and puzzles raised by the industry representatives. They can also visit the market and visit distributors with the industry representatives, and correct the impropriety in the industry's endorsement at any time.

2. make use of the monthly sales meeting at the end of the month for training.

In order to facilitate the work and summary, enterprises usually arrange regular sales meetings at the middle and the end of the month. It is very rare for business people who are often away on business trips to have such a centralized meeting.

The sales supervisor or manager can take advantage of this opportunity to make special training for the industry.

Training can be carried out in the following ways:

(1) heads and managers conduct training in person.

(2) let the industry take turns to be a lecturer and train other industry generations.

The advantages of this kind of training are: satisfying the sense of accomplishment of the industry, and impressing pressure and motivation on behalf of the industry. Because we must first train ourselves, so that we have to have things first, so that the industry will conscientiously develop good habits of study, cultivate the ability of speech and the ability to play at the scene, and the content that is spoken by Yu Dai is mostly personal experience, so it is more convincing and easier for everyone to accept.

When I was a sales executive and manager, I often used this method and got very good results.

(3) case training.

Managers or supervisors can collect some cases (including positive and negative) in peacetime, and let them discuss during training.

These cases can be experienced by managers or supervisors themselves, or in other industry generations.

The biggest advantage of case training is convincing and easy to accept.

When I was a marketing director of an enterprise, I launched a new product. Because the products belonged to medium and high grade products, the promotion difficulty was relatively large, but the product had a good market prospect in the market under my jurisdiction.

I have tried many ways to popularize the product, but most markets have not improved except for individual markets.

In view of this situation, when I set up a regular sales meeting, I asked the well done salesman to train his own successful experience as a case, and rewarded it on the spot. At the same time, I also asked the poor salesman to tell you why it did not do well, and punished it on the spot as a negative case.

Then, I promoted the successful experience and made a mandatory provision. We should take the lessons of failure as negative teaching materials.

After several training sessions, we made concerted efforts, and the sales volume of the product quickly went to the front of other branches.

(4) problem training.

Every time a regular meeting is held, all kinds of problems will be raised. Managers or supervisors can organize discussions on these issues, so that they will often brainstorm ideas. Those who have these problems can be inspired to find a good solution. Other industry generations will also know how to deal with similar problems in the future.

(5) game training.

If only classroom training is used, it is easy to make everyone tired and distracted, resulting in a discounted training effect.

In view of this situation, I often use the game based training method when I am a sales supervisor and manager.

According to need, let some salesmen act as distributors, distributors' partners, dealers' employees, two groups of retailers, and other roles, and then let other salesmen deal with them.

In game activities, the salesmen incorporate their usual situations into their roles and perform them vividly.

For example, we all know the importance of distributing goods, but many salesmen often fail to do so in practical work.

Once I opened a regular sales meeting, I asked everyone to set up different scenes in the various situations that might appear in the distribution, and let the salesmen play a variety of roles to let experienced salesmen "deal with the situation" at the scene.

Although some of the salesmen performed in the game made everyone laugh loudly, but I soon found that many of the salesmen in the later work could skillfully use various shopping skills.

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3. using network training

Although it is possible to use the opportunity of regular meetings to train the industry generation, it can achieve good results, but business people spend most of their time travelling outside, and there are few opportunities to gather together.

Is there any way that the sales supervisor can conduct off-site training for the industry representatives scattered across the country? Yes, with the help of the Internet and the developed network, the training can cross the geographical space and be economical.

Although it is impossible for every business representative to own computers, it is now possible to find Internet cafes everywhere in the county or even in towns and townships. This provides a good condition for training across geographical space.

When I was a sales director and manager, I asked all the industry representatives to learn to go online. They should have their own QQ number and inform everyone in the team, and at the same time establish a public mailbox, and everyone in the team can enter.

In this way, I and other team members can send the good training and learning materials they find to the public mailbox for everyone to learn, exchange and consult.

If you need to communicate with each other for a long time, you can make an appointment in advance and enter QQ group chat at the same time.

4. organize on-site training

In practical training, a sales supervisor or manager can organize the industry to take effective training in the market or representative problem market, so that it can often get twice the result with half the effort.

5. a Book plan

Some people like to learn book knowledge, some do not like learning book knowledge, how to make them learn book knowledge, and make what one person learn to become everybody's stuff. When I was a sales manager, I started a Book plan, stipulate that every generation must read a book or magazine every month. When he sells a regular meeting at the end of the month, he will tell the main contents of his book or magazine and the useful part of the magazine to other industry listens, communicate with one another, learn from each other, make progress together and grow together.