What Are The Differences Between Brands And Trademarks?

Trademark (TradeMark) refers to the combination of characters, graphics, letters, numbers, three dimensional signs and combinations of colors, and the markings of producers and operators of the above elements to distinguish their goods or services from other goods or services.

When a trademark is used, it should be marked with "R" or "note", indicating a registered trademark.

Brand (Brand) is a collection concept, which includes four parts: brand name (BrandName), brand logo, trademark (BrandMark) and brand role.

A brand name is a combination of words, letters, numbers or phrases that can be used in a brand, which can be used to read (or read).

Brand logo is a part of a brand that can be recognized and memorized, but can not be used as a form of address. It includes symbols, patterns, or obvious colors or fonts, also known as "product standards".

A trademark is a combination of the whole brand, brand logo, brand role or all elements that are protected by law after registration.

Brand role is the way to represent the brand by personification or personification.

One view is that trademark is not the whole brand, but merely a mark or mark of the brand, that is, the sign part of the brand, or trademark is the brand logo, which is the part that is convenient for consumers to identify.

Therefore, the main function of trademark is the basic element of communication, because trademark has been registered, and the main function of trademark should include legal protection.

Another view is that trademarks are trademarks that are registered with the law and are protected by law.

The difference between brand and trademark is that the trademark can be protected by law, while the trademark that has not been registered is not protected by law.

Therefore, trademark is a brand that has been registered and obtained the exclusive right to trademark and thus protected by law.