Hong Huang Talks About Opening A Shop: "Getting Caught Up In The Mountains"

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Celebrities in clothing industry Hong Huang

During the conversation, Hong Huang did not talk about art, and did not talk about life. She talked about the number of clothes and how to be a boss.

Everything that runs counter to what the journalists imagined before.

Dialogue with Hong Huang

It is painful to run in with the shop assistants.

Liao Shen Evening News: now what's the feeling of being the boss of this clothing concept store? Can you tell me?

Hong Huang: Oh, bother! Our managers and clerks are very hardworking. They are very experienced and I have no experience.

I find it very painful to run in, still a problem of thinking.

Headache comes from quantitative problems.

Liao Shen Evening News: what do you think is the biggest problem encountered in the opening process? Let's give an example, {page_break}

Hong Huang: my headache is this quantitative problem. There can never be anything quantified. Therefore, there must be a goal. I will stipulate that all the numbers are all finished today.

The goods in the store are called SKU erroneous. A piece of goods is called a SKU. I must know how many SKU in the store, so I know how to furnishings, display, and whether the storeroom is neat.

I discovered that all these things were placed in front of them in the past few days, and the storeroom was chaotic.

Everything should be found and printed out for me that has been recorded.

Then, someone put the number of SKU in the safe, I want to see, the answer is that the accountant is out.

Then we won't be able to read the SKU's list? Because there's no key! I'm going to go mad. I can't be insured by only one person. If you want to insure it, it will be useless.

I had to wait and see for three hours before I saw it.

I am not accustomed to their way of thinking.

Celebrity close to death

Liao Shen Evening News: in fact, you have been struggling with trivial matters?

Hong Huang: Yes, swearing everyday makes me feel very bad.

Liao Shen Evening News: Curse and cry several people?

Hong Huang: I didn't scold a few people.

It was the child who made the number. I said a few words to her and asked her how long the average number was. Her eyes were moist, and I was surprised.

She has just graduated and has little experience. She is much more frightened and careful.

Liao Shen Evening News: so it seems that you should not be so harsh to her?

Hong Huang: I said, child, this is the first lesson of your life: no one should worship.

Celebrities are good at distance and close to death.

First of all, I can't ask you not because you worship me.

In fact, life is composed of a series of disappointments, and then gradually succeed.

Liao Shen Evening News: you gave her an employment training course, this course is very valuable.

Hong Huang: I don't know that valuables are not valuable.

I said you should not be nervous beside me, otherwise there are only two solutions. One is that I am not coming, the other is that you do not work. Which plan do you think is feasible?

You should think of me as a small boss who doesn't think of me as a celebrity.

If you keep thinking about what I think of you, how do you work? If you fail to do that, you will have boundless prospects.

I have always been the norm and things are not right.

Shop is "{page_break}"

Liao Shen Evening News: why open a shop?

Hong Huang: it's crazy to start a shop.

"World city iLOOK" has always been concerned about Chinese designers. Before the opening of village Southern District, our organization was doing activities.

My strong point is to focus on Chinese designers, and I want to invite Chinese designers to set up shop.

At that time, the boss said, you are responsible for my investment promotion, the conditions are very good, I went to the investment, and the result asked a circle, found the local designer strength is particularly weak, they can not afford to start, finally only came to three, can not use such a big place, left me a L type area.

Later, I set up shop, decoration, designer's things are sold here, I specialize in Chinese designers, they do not have to open their own shop.

Liao Shen Evening News: do you think this is a move?

Hong Huang: (laughs) you think from another angle, it's also called "heaven, time, place and place".

Liao Shen Evening News: is there any pressure on the economy?

Hong Huang: of course, there is pressure. This shop has spent about one million and eight hundred thousand of its decoration, most of which is my personal pocket.

Liao Shen Evening News: you poured a lot of effort in this place?

Hong Huang: I don't quite like that. I can tell you that I've devoted a lot of effort to it over the past two weeks.

Liao Shen Evening News: Recently, you can't hold fire on micro-blog (http://t.sina.com.cn).

Hong Huang: bother, a friend said how you caught the person on micro-blog.

Tired of being annoyed, now I'll catch anyone who laughs.

Reporter's comments

Hong Huang's surprise for me

At the beginning of 2007, when Hong Huang was visiting the Liao Shen Evening News, it was only in Shenyang that there was no ice in the snow and ice, and she was treated for two hours without any complaint.

This interview is not worth mentioning.

For Hong Huang, such books as "cheap philosophy" and "aimless happy life" are all "self guided", how to live well, how to fall in love, how to treat art and how to deal with fashion. Hong Huang has become a teacher of many independent women, though she spit on this honor.

However, in this interview, Hong Huang exposed her other side, a new person who was involved in a certain industry, a vacant boss, a celebrity who wanted to do something, but it was also a surprise when I interviewed.

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Hong Huang

Hong Huang lives in a family full of celebrities.

Grandfather Zhang Shizhao and mother Zhang Hanzhi were married to Kaige Chen.

Today, she is the editor and publisher of CEO, China's interactive media group, iLOOK.

Related links

B.N.C is the name of Hong Huang fashion concept store. It is the meaning of "BrandNew China". Hong Huang's original intention is that this shop only sells products of Chinese designers.

The Chinese name wants to buckle the three letters of "B.N.C".

Once Hong Huang and his friends were having dinner, they suddenly found that there were three ingredients in the food, peppermint, glutinous rice and scallion, and decided to call them "peppermint glutinous rice onion".

SKU=stock keeping unit (unit of inventory), that is, the unit of inventory entry and exit measurement, can be units, boxes, pallets and so on.

Now we have been referred to as the abbreviation of product uniform number, and each product corresponds to the unique SKU number.