Clothing Enterprises Fast Marketing Strategy Capture Market Exports To Domestic Sales

"This is an innovation in the distribution of interests in the commercial supply chain."

Zhang Huarong, who said this, was made in Dongguan.

Suppliers are "high priced"

Huajian group's previous business was mainly to take orders from Europe and the United States. In the past two years, it began to switch to domestic trade channels, and also launched its own brand "Jackie Chan" and "Alan Delon".

But Zhang Huarong found that domestic trade channels did not succeed.

According to him, the product of NINE WEST 50%, the famous American shoe brand, was commissioned by Huajian group.

In the US, a pair of NINE WEST campaigns.

Zhang Huarong's experience is very representative in the foundry enterprises that turn to domestic trade.

Hu Naipu, vice president of pure department store, has worked in the department store for many years.

He told the China Business Daily that at present, department stores generally have high rates of deduction (25% to 50%), long account periods (45 days to 9 months), and promotion costs are completely pferred to suppliers, forcing the prices of goods in the shopping mall to keep rising.

In addition, under the existing supply chain system, clothing has to go through layers of agents from the manufacturer's production to the shopping mall. The common processes are garment manufacturers, general agents, regional agents, distributors and shopping malls.

Such a complete process, consumers will have to face the reality of high prices.

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In big cities such as Beijing and Shanghai, there are many shopping malls. Such a situation is that sales promotion is a sea of people.

This fully shows that consumers have consumer demand, but the prices of shopping malls are so high that consumers can't afford to discount them. So the shopping mall with a high price has entered a discount circle, which has been discounted all year round, and at the same time it has also sacrificed services.

During the interview, the director of the Taiwan bag and bag CROWN group, the director of the crown group Changjiang Yong Xiong, complained about the complaints of the traditional shopping malls. "If only the deduction rate can be tolerated, the gray cost of the hidden rules brought by various shopping malls will lose 10% to 15% of the profits."

In addition, Jiang believes that the biggest headache for suppliers is the store account.

In his view, a reasonable account period is 45 days, if the account period reaches 60 days, is the limit which the supplier can endure.

Take the luggage industry as an example, generally from the preparation to production, the period is 1.5 to 2 months, plus the shelf time is 45 days.

That took 3 months.

If a mall does business for 1 million yuan a month, the increase in liquidity will increase by 1 million yuan every month.

That is to say, a shopping mall accounts for 3 months, plus 3 months of production, then the liquidity of the enterprise must be maintained at 6 million yuan.

The long account is like a supplier's death sentence. There have been many disputes between shopping malls and suppliers in Beijing because of the long accounts.

Like the SOGO department store in Beijing's bustling business circle, its account period lasted for 9 months, making many suppliers tight capital chain and quit SOGO.