80% Luxury Group Chengdu Is A New Shopping Paradise.

Every 2 months, nearly 40 of Du Yunxia will spend 2 days driving from Mianyang to Chengdu, and she is excited to hang around Chengdu's luxury counters.

In fact, every weekend, in Renhe Spring, Meimei Cheng, losen department store and other high-end stores in Chengdu, there will always be a crowd like Du Yunxia.

They say different regional accents, brand names, dress up.

Apart from famous brands like LV and CUGGI, they also have a lot of interest in foreign brands that can not even name their names.

In front of their smart card and bold cash payment, it seems to indicate Chengdu.

Influence

"The purchasing power of foreign customers is very strong, almost every month can account for about 40% of the total business."

Increasing proportion of foreign customers

"Every weekend, our store will pour into many foreign customers, listening to accents, they have Deyang, Mianyang, Dazhou and other places, as well as Xi'an, Chongqing, Yunnan, and even Tibet."

At this time, it was close to the closing time of Meimei Cheng, but Miss Zhu in the DIOR shop was still unable to relax, because there were still three or three customers carrying a few fine bags, and then took a look before closing.

Xiao Zhu said: "the purchasing power of these foreign customers is very strong, almost every month can account for about 40% of the total business."

"Although the local high-end consumer groups still occupy the leading position, the high-end consumer groups of two cities in the province and other provinces and cities in the West are gradually expanding."

For this reason, last week, Chengdu Renhe Spring Department Store Marketing Manager, Fu Jia, provided a more detailed data to our reporter.

According to statistics, in the case of Renhe Spring East people's shop, the local consumer groups will still occupy the leading position, accounting for about 75% of the total consumption ratio, while the proportion of the two level market in the province and the customers in other western cities will account for 21% and 4% respectively.

"However, with the rapid growth of consumption in the two tier cities and other cities in the western part of the province, this proportion is changing every day."

Fu Jia said.

Advantage

"Overwhelming majority

Chengdu has a good business atmosphere.

In the eyes of these foreign customers, what kind of magic can Chengdu attract them to swarm into?

"Port" has almost become a decisive factor.

Chengdu has long been a window city in the West. It is located in the hinterland of the western region. With convenient pportation and well-developed materials, it has become the center of material trade in the West as a whole.

Secondly, the overwhelming majority

In the whole Chinese luxury market, Chengdu, as an inland city, although it started late than the coastal and domestic first tier cities, has grown rapidly and consumptive capacity is amazing.

According to the public information of Chengdu Shopping Festival in 2010, the annual sales of LV alone in Chengdu reached 900 million yuan, ranking the third in the country, second only to Beijing and Shanghai.

Under this attraction, on the evening of September 2nd, the first LV flagship store in Southwest China was unveiled at Renheng landmark Plaza in Chengdu, and Chengdu became the sixth city in mainland China to have LV flagship store in Chengdu.

In this regard, Song Jianzhao, Secretary General of Chengdu Retailers Association, said that in addition to LV, nearly 80% international first-line and second-line brands have been settled in Chengdu.

Fu Jia also mentioned in the interview that at present, almost all luxury brands in the world are actively paying attention to Chengdu, which constantly brings surprises.

In addition, Chengdu's traditional good business atmosphere, focusing on consumption and leisure, the quality of life, and the consumer's initiative, enthusiasm and inclusiveness, have also made Chengdu a great magic power in the Western luxury market.

Fu Jia said.

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compete

"As long as we leave the benefits to the Western consumers, we do not have to go to Hongkong to go to" go around ".

It will only bring benefits to consumers.

Of course, in the face of a huge market cake, there is always fierce competition.

At the beginning of this month, Yan Heng Plaza entered Chengdu's luxury market, which declared that the situation of Chengdu luxury market will be broken, such as Meimei Cheng, Renhe Spring and Lok Sen's "three points".

For "competition" two characters, Fu Jia sees more deeply.

He said: "the presence of renown land shows that the luxury market in Chengdu still has great room for development. This market will become a more mature and prosperous market because of the joint efforts of various companies, and will be more and more favored by international brands."

However, for consumers, the competition between stores and stores is intensifying, and it is more affordable for them to bring them.

Liu Chang, a luxury brand supporter and citizen of Chengdu, said that with the increasing competition in the luxury market in Chengdu, shopping malls have launched promotional activities such as integration, cash and other promotional activities to consumers. They should also strive to attract more exclusive brands to enter and update their shelves in time. "Many fashionable brands are kept in sync with Europe and the United States, leaving only the benefits to the Western consumers, so we do not have to go to Hongkong in the long run to" toss up! "

Future

Luxury goods in Chengdu enter "golden age"

At the end of the interview, he said, "Chengdu's leading development in the western construction, good business investment environment, excellent policy measures and dynamic business atmosphere are all important.

With the rapid development of economy, the increase of wealth and quantity and the increase of consumer cognition level will bring great demand for high income and quality consumers.

At the same time, the age level of luxury consumption is also younger. These conditions are the foundation for future market development.

Chengdu's luxury consumer market has huge prospects and huge potential. Undoubtedly, it is entering the golden age.