2009 Summary Of Overseas Outdoor Brand Income

In the first quarter of 09, Amer's total revenue was 355 million 300 thousand euros, down 2% from the same period.

Gross profit was $188 million 400 thousand, compared with $218 million 400 thousand in the same period in 08 years.

The outdoor sector accounts for 46% of the total revenue, and the income of the ball games sector is basically flat in the same period of 08 years, and the income of the fitness sector has decreased by 16% over the same period.

Total income in the Asia Pacific region rose 9% compared to the same period last year, while total income in Europe and Africa was flat in 08 years, and in the Americas decreased by 5% compared to the same period last year.

Outdoor sector revenue

In the first quarter of 09, the income of Amer's outdoor department was basically unchanged from the same period in 08 years.

Clothing and footwear products accounted for 50% of total revenue, 22% of winter sports equipment, 17% of cycling equipment and 11% of sports equipment.

Income from various regions: Europe and Africa account for 70% of the total revenue, 21% for the Americas and 9% for the Asia Pacific region.

Affected by the foreign currency exchange rate, the total income is calculated in local currency: the income of Europe and Africa has increased by 5% compared with the same period in the same period in Asia, compared with 8% in the same period in Asia and 8% in the same period in the Americas.

Income status of ball games departments

The revenue of Amer's ball games department was $187 million 200 thousand, down 8% from the same period.

Income from various regions: Europe and Africa account for 24% of the total revenue, 64% for the Americas and 12% for the Asia Pacific region.

Affected by the foreign currency exchange rate, the total income is calculated in local currency: income in Europe and Africa decreased by 3%, Asia increased by 12% compared to the same period last year, and the Americas decreased by 13% compared with the same period last year.

Income of fitness Department

Amer's fitness department's revenue was 48 million euros, down 25% compared to the same period last year.

Income from various regions: Europe and Africa account for 16% of the total revenue, 77% for the Americas and 7% for the Asia Pacific region.

Affected by the foreign currency exchange rate, the total income is calculated in local currency: the income of Europe and Africa decreased by 12% compared to the same period in the same period in Asia, compared with 27% in the same period in Asia and 27% in the same period in the Americas.

According to Amer, the decline in revenue and sales was mainly affected by the financial crisis. Retail sales were mainly affected by the consumer's cautious spending. The decline in wholesale sales was mainly affected by the downturn in the operation of the two major distributors.

Amer group's 09 quarter second quarter revenue declined.

In the second quarter of 2009, Amer group's total revenue was 284 million 700 thousand euros, and 08 euros in the same period was 285 million 100 thousand euros.

Among them, outdoor and winter sports products increased by 2% over the same period, while ball games products increased by 4% over the same period, while fitness products decreased by 15% over the same period.

The proportion of products from three sectors: outdoor and winter sports accounted for 37% of total revenue, ball games accounted for 48%, and fitness products accounted for 15%.

The loss amounted to 23 million 200 thousand euros and 11 million 400 thousand euros in the same period in 08 years.

American income accounted for 49% of total revenue, down 12% compared to the same period last year.

Europe and Africa accounted for 38% of total revenue, down 2% from the same period last year.

Asia Pacific revenues accounted for 13% of total revenue, down 4% from the same period last year.

Roger Talermo, President and chief executive officer of Amer group, said, "sales of sports products in the second quarter were somewhat difficult in the early part of the year. The US market is more difficult than Europe. High priced products are not very popular. Instead, low-priced products are more popular, and clothing and footwear products keep growing.

Orders for winter sports products were flat in the same period in 08 years.

In the current financial crisis environment, we need to adjust our structure and maintain development.

The focus of the 09 year is to strengthen the balance sheet and reduce inventory.

2009 income status in the first half of the year:

In the first half of 2009, Amer group's total revenue was 640 million euros, and the first half of 08 was 648 million 100 thousand euros.

Among them, outdoor and winter sports products increased by 2% over the same period, while ball games products were basically flat compared with the same period in 08 years, while the fitness products decreased by 15% over the same period.

The proportion of products from three sectors: outdoor and winter sports accounted for 42% of total revenue, ball games accounted for 44%, and fitness products accounted for 14%.

The income of the Americas accounted for 47% of total revenue, down 4% from the same period.

Europe and Africa account for 42% of the total revenue, which is basically the same as the same period in 08 years.

Asia Pacific revenues accounted for 11% of total revenue, down 2% over the same period.

Clothing and footwear accounted for 49% of total revenue, while winter sports products accounted for 18% of total revenue, bicycles accounted for 19%, and equipment accounted for 14%.

Amer group's fixed assets expenditure amounted to 15 million 100 thousand euros, compared with 15 million 400 thousand euros in the same period in 08 years.

Depreciation amounted to 16 million 800 thousand euros, and 17 million 200 thousand euros in the same period in 08 years.

R & D investment of 26 million 400 thousand euros, 08 euros in the same period of 28 million 200 thousand euros.

Amer group's 09 quarter third quarter revenue fell 5.2%

In the third quarter of 2009, Amer group's total revenue was 410 million 600 thousand euros, down 5.2% from the same period, and 433 million 200 thousand euros in the same period in 08 years.

Amer's gross profit margin fell 130 basis points year-on-year, with net income of 28 million 800 thousand euros, down 12.5% from the same period last year, and 32 million 900 thousand euros in the same period in 08 years.

Wilson's total income was 103 million 400 thousand euros, 110 million 600 thousand euros in the same period of 08 years, and US income decreased by 11.3% over the same period last year.

The total revenue of Racquet brand was $75 million, down 11.7% from the same period last year.

Precor fitness products earned 44 million 800 thousand euros, down 18.5% from the same period last year, and 55 million euros in the same period of 08 years.

The income of winter and outdoor products was 262 million 400 thousand euros, down 1.9% from the same period last year, and 267 million 600 thousand euros in the same period of 08 years.

Amer company's sales in the fourth quarter of 2009 decreased by 3% compared with the same period last year.

Amer's sales in the 09 quarter of fourth quarter were 482 million 800 thousand euros, down 3% compared to the same period last year.

Sales of ball products decreased by 14% compared with the same period last year, sales of winter sports products and outdoor sports products were 392 million 200 thousand euros, up 1% compared with the same period last year. Outdoor sports brands mainly include Salomon, eBird, Wilson, Precor, Atomic, Mavic and Suunto.

The sales volume of fitness products is 58 million 900 thousand euros, which is basically the same as that of the same period last year.

Pekka Paaalanne, President and chief executive officer of Amer, said, "our profitability has begun to increase. We look forward to good growth in 2010."

In 2009, the annual sales of winter sports products were 371 million 700 thousand euros, including 78% of alpine skiing equipment, 12% of cross-country skiing products and 10% of snowboarding.

Sales in Nordic region began to recover from the weather, and sales in North America declined compared with the same period last year. Asian sales were basically flat compared with the same period last year.

The Middle East and Africa still account for a large share, accounting for 71% of total sales, 17% for the Americas and 12% for the Asia Pacific region.

In 2009, sales of clothing and footwear products of Amer were 304 million 700 thousand euros, up 11% compared with the same period last year. Clothing accounted for 45% and footwear products accounted for 55%, of which the income of footwear products was 15% higher than the exchange rate of foreign currencies and 6% of clothing.

The Middle East and Africa accounted for 69%, the Americas accounted for 26%, and the Asia Pacific region accounted for 5%.

The sales of Salomon's cross-country shoes, hiking shoes, skiing clothing and mountaineering clothing rose slightly, especially in Europe, which grew most in spring and summer outdoor shoes and cross-country shoes.

About Amer group

Amer group was founded in Finland in 1977, mainly selling fitness, sports and outdoor products.

At present, its brands include primitive birds, Salomon, Wilson, Precor, Atomic, Mavic and Suunto.