DIESEL New Art Director Takes Office And Unveiled New Fashion Week In New York Fashion Week

At the beginning of the new year, Diesel began to make radical innovations. The first step was to announce the appointment of the new director of art. Bruno Collin, the publisher and founder of the French urban fashion magazine WAD, will be responsible for setting up an internal and external creative team to ensure that Diesel will remain one of the most innovative brands in the world in the next ten years. Bruno has also been editor in chief of Sportswear International magazine, freelance writer of many vanguard fashion magazines, fashion enthusiasts, curators and public relations experts. He is also a fan of nightlife in Paris.

Bruno Collin started his career as a journalist in the advertising magazine "MEDIAS". During the seven years he worked there, he became an expert in fashion, luxury and beauty.

He has published important articles and reports on Karl Lagerfeld, Philippe Starck and Jean Paul Goude.

At the same time, he worked closely with the female fashion magazines Elle, D e p Che Mode, and Le magazine Du textile and Sportswear International in the fashion industry publications, and served as editor in chief of "textile" from 1994 to 1998.

Bruno, a journalist during the day, was also active at night. He had organized the most wonderful parties in famous bars such as Folies, Queen and Les Bains.

Over the years, he has also participated in the preparation of several important fashion books, such as "1000 extra-ordinary objects" published by TASCHEN.

Speaking of joining DIESEL Bruno Collin, she said: "in my whole career, Diesel is one of the few and almost obsessed brands. This is a strong brand. It always leads the market in terms of brand image and pure product. My role is like an alchemist or orchestra conductor. The release of brand energy only requires new channels of inspiration and performance.

Meanwhile, Diesel will attend the Bread & Butter fashion show in Berlin for the first time. At that time, Diesel will show all the clothing brands of the brand and hold a fashion show and party on the evening of January 20th. The new concept of "shop in store", which debuted on the stage, will gradually change the appearance of Diesel in large retail department stores and multi brand environment around the world.

In addition, the 2010 spring and summer Diesel advertising "Be Stupid" (together silly) has been ready to go. It will be launched in Berlin for the first time. From February, the exposure of traditional media and other kinds of media, in store activities and a series of guerrilla marketing strategies will start at the same time, and will convey the advertising and brand manifesto and philosophy of life to people. To be stupid is to be brave. "Be Stupid" will be more than just an advertisement. It is a tribute to Diesel's values and spirit.

The creative direction of the brand's high-end series Diesel Black Gold will be clearly separated from the Diesel series. In the upcoming New York fashion show, the first ladies' dress series will be exhibited by the Greek designer Sophia Kokosalaki.