Jill Reaches The Focus Of Marketing To The Terminal.

A few days ago, reporters learned at the 2010 national marketing conference of Jill Da Shoes Co., Ltd. that gill would spread the "golden net project" in a comprehensive way and extend the investment touch to all parts of the country. In order to achieve the goal of "big business and fast up" in the new year, we completed the "876 charge plan".

   　　 溫州吉爾達(dá)鞋業(yè)有限公司系中國皮革工業(yè)協(xié)會(huì)的重點(diǎn)骨干企業(yè)，一直秉承“一心一意，創(chuàng)造美麗生活”創(chuàng)業(yè)理念，專業(yè)生產(chǎn)男女單鞋、涼鞋、棉鞋三個(gè)類型和精品鞋、時(shí)裝鞋、休閑鞋、保健鞋四個(gè)系列的鞋品，產(chǎn)品囊括了“中國馳名商標(biāo)”、“國家免檢產(chǎn)品”、“中國名牌產(chǎn)品”、“中國真皮領(lǐng)先鞋王”等產(chǎn)品頂級(jí)榮譽(yù)。

In fact, the market killer of Jill Da is the nano functional air conditioning shoes with more than 20 patents and inventions, which can effectively relieve the worldwide problem of foot sweat and foot odor. With this unique weapon, the brand sales network of Jill has already covered more than 20 provinces and cities nationwide, and has built more than 1700 stores, shops and counters.

According to Wang Shengrong, general manager of the new Jill's marketing company, in 2010, Jill made a "876 charge plan". In order to complete the plan, he wanted to invest in Tianjin, Guangxi, Shijiazhuang, Ningxia, Changchun, Hainan, Shanghai, Baotou and other places.

　    　一位鞋業(yè)資深人士告訴記者，吉爾達(dá)曾一度在業(yè)界叱咤風(fēng)云，由于選擇了“內(nèi)外貿(mào)并舉”之戰(zhàn)略，只好“兩條線作戰(zhàn)”，以致內(nèi)外貿(mào)并沒有同時(shí)在行業(yè)獨(dú)占鰲頭，所以吉爾達(dá)時(shí)時(shí)刻刻都在尋找新的突破口。

　　　2009年，受全球性的金融危機(jī)侵襲，業(yè)界開始了重新洗牌，許多中小鞋企紛紛倒閉或轉(zhuǎn)型，在國內(nèi)騰出了一些“市場(chǎng)”，吉爾達(dá)瞅準(zhǔn)時(shí)機(jī)于去年6月啟動(dòng)了“金網(wǎng)工程”，開展了一場(chǎng)聲勢(shì)浩大的營(yíng)銷變革，一是調(diào)整結(jié)構(gòu)，歷練內(nèi)功；二是整合資源，加速樣板市場(chǎng)和樣板店鋪的建設(shè)；三是加大投入，提高市場(chǎng)占有率和品牌知名度，這一動(dòng)作為今年吉爾達(dá)在國內(nèi)的全面拓展做好了準(zhǔn)備，所以，大舉招商對(duì)于吉爾達(dá)是必須的也是必然的。 

    　　據(jù)了解，吉爾達(dá)的“金網(wǎng)工程”是將營(yíng)銷重心向終端下沉，使渠道扁平化，實(shí)現(xiàn)廠商、代理商、終端加盟商利益三位一體的務(wù)實(shí)營(yíng)銷工程。其次序是先建立營(yíng)銷模式、后布網(wǎng)點(diǎn)，先服務(wù)終端、后理清渠道，由此建立有序的營(yíng)銷網(wǎng)絡(luò)，實(shí)現(xiàn)“以中間商為‘綱’、以加盟商為‘目’”的“綱舉目張”的營(yíng)銷管理及服務(wù)體系。目前，吉爾達(dá)已經(jīng)在川渝地區(qū)和南昌地區(qū)創(chuàng)建了獨(dú)特的贏利營(yíng)銷模式，為了擴(kuò)大這一戰(zhàn)果，吉爾達(dá)開始大面積地“撒網(wǎng)”，欲把營(yíng)銷觸角伸向全國各個(gè)城鎮(zhèn)。