The Competition In Domestic Sports Market Is Fierce &Nbsp, And The Brand Gap Is Shrinking.

Since February, a number of famous sports brands including Nike, Adidas and Anta have published their annual reports or quarterly reports.

In general, all brands are out of the gloom of the economic crisis, but the speed of recovery is fast and slow. Some brands have achieved positive growth in sales and profits, and some brands still decline slightly.

　　安踏：全年收入增長27%

Anta announced its annual report in 2009 as early as February 24th.

Last year, Anta's sales revenue increased by 27% to 5 billion 874 million yuan, which was slightly faster than that of Lining, far better than Nike and Adidas.

Net profit growth has reached 39.8%, reaching 1 billion 250 million yuan.

In the annual report, the company said, "revenue growth is mainly due to the increase in average wholesale price and retail price, product mix improvement and effective network expansion".

The reason for the substantial increase in net profit is that it is "benefited from brand reputation enhancement and effective control of product and operating costs".

Anta also reached a strategic cooperation agreement with the Chinese Olympic Committee. From 2009 to 2012, athletes from China's sports delegation appeared on the podium of important international events in Anta clothing, including the Winter Olympic Games, Asian Games, London Olympic Games and so on.

In addition, the number of retail outlets authorized by Anta in mainland China increased by 924 compared to the end of 2008, reaching 6591, which is also an important reason for revenue growth last year.

Anta also said that in order to consolidate its leading position in the two or three tier cities, it will focus on developing areas with high growth potential in the future, and further enhance store image and operation capacity and store efficiency, so as to continuously optimize the distribution network across the country. It plans to further expand its distribution network to 7200 stores, 300 children's series stores and 600 sporting life series stores in 2012.

It will continue to deepen its market position in basketball, tennis and running boards and introduce a more fashionable and personalized sports life product series to cater to the young people's preferences.

　　耐克：大中國區增長10%

The world's first sports brand Nike also announced its third quarter report in March 18th. As of February 28th, the company's third quarter net profit increased more than doubled to $496 million 400 thousand over the same period, and sales revenue rose 6.6% to 4 billion 730 million dollars over the same period.

In the Greater China region, sales revenue in the third quarter was $458 million, an increase of 10% over the previous year and a net profit of $176 million.

Since June 2009, Nike has separated the Greater China region from the Asia Pacific region. From June 2009 to February 28th 9 months, Nike has sold 1 billion 278 million US dollars in China.

　　阿迪達斯：凈利潤下降62%

Among these brands, Adidas's performance in 2009 should be the worst.

The Adidas annual report, released in early March, showed that net profit for the whole year fell 62% to 245 million euros, while the net profit in 2008 was 642 million euros.

Sales fell by 6% to 10 billion 400 million euros in 2009, compared with 10 billion 800 million euros last year.

In China, Adidas's annual sales revenue is 967 million euros.

In the case of constant exchange rate, it fell by 16% compared with the same period in 2008, and sales fell by 10% in euros.

　　“第一集團”品牌競爭激烈

Although according to the earnings regulations of Nike and Adidas, it is difficult to get the specific sales revenue figures of the two companies in the Chinese market, but the national brands are narrowing the gap even catching up with Nike, Adidas and Anta.

These brands constitute the "first group" of the domestic sports market.

And in the next few years, the competition between these brands will continue and become increasingly fierce. And if Anta wants to surpass Nike and Adidas in the domestic market, there is still a lot of work to do.