Strengthen The Fitting Room Service! Enhance Clothing Sales And Image!

The development of clothing stores in various cities can be thriving. The famous brand stores, shopping malls, outlets, discount stores, etc., from functional areas to decoration styles, can be described as brilliant, which makes people enjoy the mood of petty bourgeois or high-end or Taobao in clothing stores. Most of our clothing store operators emphasize the store style and atmosphere in planning and operation. It is undeniable that the atmosphere of the clothing business premises is almost impeccable. However, there is a small detail as if all the clothing shops did not notice.

At present, some of the clothing stores on the market are decorated very luxuriously, even planning for leisure areas and waiting areas, but they just ignore the most important link before a paction!

Pay attention to the layout and service of fitting rooms!

Generally, a small store is directly surrounded by a small area, which allows customers to try it out. The customers turn around in a very awkward way. The formal clothing stores have separate fitting rooms (poor space), but almost without exception, the service in the fitting room is rather low. Some of them are hanging clothes hooks in the middle. Temporary replacement shoes are not divided into models, or even a pair of deformed leather shoes or cloth dragged by countless people. Some of them also smell strong smell!

The floor in the fitting room is also dirty and messy, so that people dare not rest on their bare feet.

Customers who want to focus on health certainly do not want to wear shoes in the fitting room, but unfortunately, only such conditions can be accepted. Most customers can only choose to accept them. A good customer can only step on their shoes and change their shoes first, then replace them. Imagine how little the links will have on the customers' psychology.

Don't belittle this little change. Business owners are trying to understand how many customers may have given up buying because of the emotional changes in the fitting.

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Secondly, if you can match the shoes according to the characteristics of the clothing store's clothing, it will be better. For example, if you wear casual clothes, put a couple of pairs of sneakers in the fitting area, and put some shoes or related shoes in the fitting shop (optional general numbers), so that the customers can appreciate the matching effect of the shoes and shoes after changing. So, the customers will have obvious sense of sense to their clothes, so they will not imagine the effect of the replacement type shoes, because many customers, especially the female customers, are a lot of them because they can not imagine the effect of the shoes that match with the shoes and give up the purchase.

This may seem a little more complicated, but it can greatly facilitate customer turnover.

Don't worry that the improvement of the fitting area will affect the area of the exhibition area. This will definitely cause customers' strong satisfaction with the storefront. Rest assured that the image of our store service is directly proportional to the sales volume.

In this simple chat about this little topic, shop management has many articles to do, but our operators never thought of it.

The core lifeline of a store's operation is service. Service is not only a matter of oral expression, nor is it a stay in appearance. It should be dedicated to providing excellent service to customers. A small detail can control the direct sales of stores.

Song Shuguang, founder of split shop marketing, analysis of marketing founder, Shenzhen double sword marketing Bureau Planning Senior Consultant, telephone number: 13176882555 QQ:854846266, e-mail: sedaly@126.com