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"May Day" Consumption: The Data Set A New Record, And The Consumption Of The Whole Line Became Popular

2025/5/8 13:07:00 109

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　　 The music festival is full of people, the high-quality foreign trade products drive the living consumption, and the "Ben County" tour meets the personalized needs... This "May Day" holiday, the cross regional turnover of people in the whole society has exceeded 1.467 billion person times (data source: CCTV News), and the travel and consumption enthusiasm of the people throughout the country has driven the consumption of catering, clothing, accommodation, and business circles to become popular.

Source: Xinhua News Agency

　　 According to the Ministry of Commerce's big business data monitoring, the sales of national key retail and catering enterprises increased 6.3% year on year during the holidays; According to the "May Day" consumption data report released by Diaoyin Life Service, the offline consumption power of "May Day" holiday is strong, and the public's shopping needs in clothing, food, housing, travel, shopping and entertainment are becoming more diverse. The number of group purchase orders for accommodation and family meals has increased by more than 70% year on year, and the number of group purchase orders for hotel scenic spots has increased by 116%, The sales volume of apparel chain stores from group purchase to store verification increased by 462%. It is worth mentioning that during the "May Day" holiday, clothing businesses ushered in the peak of offline passenger flow, and the number of orders written off by national chain brand clothing, shoes and hats businesses in the Diaoyin life service increased by 462% year on year.

　　 At the same time, the consumption data released by various provinces and cities are also very eye-catching. For example, according to the data of Guangzhou Municipal Bureau of Culture, Radio, Television and Tourism, Guangzhou received nearly 11.9 million tourists during the "May Day" holiday, achieving cultural and tourism consumption of more than 12.1 billion yuan, up 7.8% and 14.2% year on year respectively; According to the data released by the Beijing Municipal Bureau of Commerce, the key monitored business enterprises in the city, such as department stores, supermarkets, specialty stores, catering and e-commerce, achieved sales of 5.34 billion yuan during the holiday, and the passenger flow of 60 key business districts reached 38.826 million person times, an increase of 8.3% year on year.

　　 "Cultural tourism+" adds new play methods

　　 During the May Day holiday, cultural tourism consumption scenes are colorful and creative. "Cultural tourism+" adds a new way of playing, which is experience and the way of cultural tourism development.

　　 In Chengdu, Sichuan, the economy of art exhibitions and concerts has become a new engine of cultural tourism. The average daily passenger flow of Chengdu Art Museum is 15000, the sales volume of cultural creativity has increased by 10%, and the "Zhou Yiwen Solo Exhibition" in Luodai Ancient Town has driven the consumption of business circle by 20%.

　　 From May 3 to 4, the tickets for two performances of David Tao's concert sold out early, and more than 33000 audiences poured into the venue for a single performance, opening the prelude to the "May Day Performing Arts Economy" in Longquanyi District. According to the statistics of the Bureau of Culture, Radio, Television, Sports and Tourism of Longquanyi District, the proportion of cross city visitors reached 70%, driving the consumption of surrounding business districts to increase by about 30% month on month, and the occupancy rate of some hotels reached 90%.

　　 In the cultural and creative shops of Chengdu Art Museum, panda themed notebooks, calligraphy scarves, co branded coffee and other popular products were sold. The sales of the first three astronomical products in the May Day holiday increased by 10% year on year, and the cumulative sales exceeded 4000. The art museum links with the surrounding businesses. After viewing the exhibition, tourists often go to the "Orange Sea Sunset" in Tianfu Art Park to clock in, or visit the cultural and creative market to further extend the consumption chain.

　　 In Guangzhou, the three world-class equipment of the water park in Chimelong Tourism Resort made its national debut. At night, the park staged a "Super Water Audio Party", and Guangzhou Tower held several intangible cultural heritage activities; Rongchuang Paradise launched a series of activities with the theme of "Water Splashing Carnival · Dream Fireworks Show".

　　 The rural tourist attractions in all districts of Guangzhou have launched characteristic activities to create a new scene of cultural, tourism and sports integration. For example, Baomo Garden in Panyu District set up a water stage in Lijing Lake, and Lianhua Mountain Tourist Area staged a landscape live dance drama; Yuexiu Pastoral Resort in Conghua District held the "Sweet Garden Adventure Season", and the 23 ° 8 'north latitude forest camp became a popular online punch in point.

　　 Foreign trade quality products drive living consumption

　　 This short and long holiday, Shanghai has set off a craze for citizens to "pick up leaks" from export to domestic sales. You can see the best products everywhere in the First Food Store, Globeport, Yonghui Supermarket and other places.

　　 At the No. 1 Food Store on the Nanjing Road Pedestrian Street, there are nearly 30 kinds of products on the newly renovated "Slote" counter, all of which are foreign trade goods from export to domestic sales; The Shanghai Global Port Export Commodities Fair, which was opened before the May Day holiday, has changed from the original floats to the current shelves, with a richer variety of products, in order to allow more foreign trade commodities to settle in.

　　 The products for export to domestic sales are of good quality and cheap. Many consumers come to buy them with the "win-win" idea of buying high-quality products and supporting Chinese enterprises to tide over difficulties. Aunt Liang, who lives in Putuo District, came to Globeport for two consecutive days. "Yesterday I saw a pair of shoes, but the size was broken. It was agreed to transfer the goods today."

　　 It is worth mentioning that the high appearance and high quality of foreign trade products have become the key to attracting consumers to "pay the bill". Many enterprises said that the production process and standards of their products are world-class. In order to expand the spending market, they also specially improved their products.

　　 "Small town" also has romantic holidays

　　 Not that big cities can't afford to go, but small cities are more cost-effective. On the first day of the holiday, Ctrip platform data showed that county tourism orders increased nearly 20% year on year. According to Meituan travel data, as of May 1, the number of five-star hotel reservations in the county increased by 40% year on year during the May Day holiday, faster than the national market.

　　 Dithering data shows that during the May Day holiday, the number of group purchase orders for accommodation and catering in Tongling, Anhui, Yichun, Jiangxi, Tongliao, Inner Mongolia, Lingshui, Hainan and other places increased significantly.

　　 At present, tourists' consumption is becoming more and more rational, and they prefer the tourism experience with high cost performance ratio and high quality price ratio. More and more people choose to give up traditional popular tourist cities and go to small cities to experience poetry and distance, which not only reflects the change of tourists' consumption concept, but also epitomizes the upgrading of county tourism. At the same time, county tourism can not only provide more attractive prices, but also meet the personalized needs of tourists for folk culture, intangible cultural heritage experience, local cuisine, etc.

　　 It is worth mentioning that inconvenient transportation and poor accommodation conditions once restricted the development of county tourism. With the acceleration of infrastructure construction and the support of short video and live broadcast platforms, the county's carrying capacity and tourism service level have been significantly improved, thus realizing the transformation from "passenger flow" to "retention". 　　

　　 Some information sources: Xinhua News Agency, Shangguan News, Upstream News, Yangchengpai, Sanlihe, Beiqing.com, etc

(Source: Textile and Clothing Weekly)

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