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SORONA ? United With Anta 0 Carbon Mission Store To Ignite The "Green And Happy Day" In The City
Global environmental crises such as global warming, frequent extreme weather and over exploitation of coal and oil natural resources have made sustainable development the focus of attention of governments, industries and even the whole world. Under the dual carbon background, the enterprise ESG (environment, social responsibility and corporate governance) concept has also become more popular. More and more enterprises are actively disclosing ESG information, passing on their sustainable development values and high-quality development signals to investors, cooperative suppliers and consumers through their achievements in green development and actively assuming social responsibility, thus gaining the trust and recognition of the whole society, including the government, investors, partners and consumers. It can be said that ESG has become an important standard to measure the long-term value and social responsibility of enterprises, as well as an important driver of green transformation and sustainable development of industrial economy.
On April 22, the 56th "World Earth Day", Anta Group released the 2024 ESG (Environmental, Social and Regulatory Governance) Report, systematically disclosing its practices and achievements in sustainable development fields such as green product innovation, green low-carbon transformation, green supply chain co construction, which is also the first ESG among Chinese sporting goods companies to obtain an independent authentication report Report - This year is also the tenth consecutive year that Anta has released ESG report! It is under such an opportunity that, SORONA ? The topic of "Green and Happy Day" jointly planned by bio based materials and ANTAZERO Anta 0 Carbon Mission Store was officially launched, which foresaw SORONA ? Together with Anta, we will create a "Green and Happy Day" urban sports party to unlock the new way of playing May Day holiday in a low-carbon way.
Green Action and Happy Day Play with a New Attitude towards Environmental Protection
As SORONA ? The urban flash plan jointly planned with Anta, "Green Action Happy Day", aims to connect each other with sports, so that participants can enjoy sustainability, play a new attitude of environmental protection, and inject green energy into the earth. It is reported that the activity is divided into three parts: "Green Talk", "Green Sport Class" and "Green Handicraft Class". During the period from April 29 to May 5, there are not only green sports courses such as jogging, cycling, comprehensive training and hand dish meditation, but also "Green TALK,", The "Forum on Urban Sports and Sustainable Future" sustainable theme dialogue and the old clothes transformation workshop activities let you witness the green commitment of fashion enterprises and feel the charm of sustainable fashion and the happy energy of recycling.
In addition, SORONA ? With Anta, five lucky partners who participated in online green action topic clocking in also prepared exquisite limited gift boxes, including SORONA ? Anta Lengcui T-shirt, Remake splicing bag and "Green Action Happy Day" transfer sticker made by heat shielding and cool feeling technology. Remake splicing bag is designed by Mori, a specially invited fashion designer ? The fabric leftovers produced in the production process provided by Qunde Textile and Chuanyue New Materials, the fabric partners of, are used as materials. The bags and the deformable splicing vest bags that can unlock N kinds of wearing scenes are made creatively through Remake, making the products glow with new vitality and truly implementing the concept of sustainability in all aspects.
Green Action TALK Explores Urban Movement and Sustainable Future
As the grand opening session of "Green Action Happy Day", on the afternoon of April 29, the "Green Action TALK, Urban Sports and Sustainable Future Forum" officially opened in Anta 0 Carbon Mission Store. At the scene, Wang Rong, President of Shanghai Fashion Design Association, Tie Weibin, General Manager of Anta Shanghai Branch, Yang Jing, ESG Manager of Anta, Zhou Haidong, General Manager of Greater China Business of Ruixun Biomaterials Co., Ltd., Li Kejie, Marketing Manager of SORONA Bio based Materials Asia Pacific Region and other leading guests gathered in SORONA with dozens of fashion industry related guests ? In the exhibition space of sustainable products jointly created with Anta, you can deeply appreciate the fashion charm and infinite future of zero carbon sports equipment.
Zhou Haidong, General Manager of Business in Greater China of Ruixun Biomaterials, made an opening speech, emphasizing SORONA ? It is the joint efforts of researchers in different fields and based on the goal of "ultimately bringing value to consumers" that the products can give consideration to environmental protection, comfort, high performance and functionality. "We attach great importance to this opportunity to walk from the green secret in the laboratory and supply chain to the front of the stage with Anta 0 Carbon Store, hoping to let participants and consumers get close contact with products containing bio based materials, so as to have a deeper understanding of carbon reduction and the application of bio based materials. We also hope that in the future, we can work with Anta and other partners to produce more materials or clothes that can be used by consumers, and bring sustainable materials to consumers. "
"Anta 0 Carbon Mission Store marks Anta's determination and speed to comprehensively reduce carbon in product manufacturing, terminal retail operations and other aspects. Its original intention is to introduce sustainability from the background to the front, to promote sustainable sports consumption and lifestyle with the strong practice of leading enterprises, and to pass on the philosophy of everything through the combination of sustainability and aesthetics." After a detailed introduction to the "1+3+5" goal of Anta ESG and the key achievements of ESG in 2024, Yang Jing, the manager of Anta brand ESG, also shared how Anta 0 Carbon Mission Store set a new benchmark in the industry, and said, "The research and development and application of bio based materials are crucial for us to achieve the goal of sustainable materials. At present, we have put SORONA ? Bio based materials are applied to Anta's various products, including T-shirts, jackets, shoes, sweaters, pants, etc., including antibacterial, ice feeling, sun silk, heat shielding and other SORONA ? Differentiated and innovative yarns meet the diversified needs of consumers. "
Li Kejie, the Asia Pacific market manager of SORONA bio based materials, took the magical journey from plants to clothing: N imaginations of a bio based fiber as the theme, and analyzed SORONA through a detailed interpretation of three dimensions, namely, "nature – subversive bio based technology", "nature is powerful – both fish and bear's paw", and "natural creation – building an environmental textile industry chain" ? The reason why it can bring environmental protection, fashion and functional products to Anta. "We believe that only sustainability can create unlimited possibilities. We also know that in a consumption environment that focuses on performance and experience, the technology of bio based materials can be linked with fashion to release more possibilities. Safety based comfort, technology based functionality, fashion in line with popular trends, and social responsibility oriented sustainability are indispensable! This relies on our love for nature and the power of technology, as well as continuous exploration and research. "
In the round table discussion on "sustainable living practice and community strength", William, the manager of the Raxxy brand, Muffin, the representative of sustainable living KOL, and Zhang Yu, the representative of the Yeluzi OFF sports community, the representative of the "Green Movement" class, respectively expounded their understanding of the theme of "Green Movement" and their own sustainable practice from their own perspectives.
? William, the managing director of the Raxxy brand, who understood "green movement" as "green heart, sustainable vitality", said that designers, as pioneers of innovation, should practice sustainability from multiple dimensions such as material application, production printing and dyeing, ecological culture telling and inheritance. "In addition to the need to design special products to link users, it is also necessary to deepen users' impression of the brand through a series of ways such as traceability systems, intangible cultural heritage and other traditional culture re creation, as well as art exhibitions, so as to enable sustainable access to everyone's life and sustainable development of the brand."
KOL for sustainable life, on behalf of muffins, believes that "green sustainability" is fluid and can permeate every action of daily life. "From turning off the lights in time and turning up the air conditioner a few degrees, to choosing sustainable fabric products, buying second-hand products or rebuilding second-hand products, to live selling your own idle clothes to recycle the old things, and even to drive other bloggers to act together, as well as to help fans revitalize their wardrobes and bring old clothes back to the light with a variety of clothing solutions... Fashion is sustainable, and we can Love the earth in different ways, and at the same time, we can love ourselves better. "
The "Green Movement Physical Education" course, which combines "Green Movement" with the homophonic "Rhythm", on behalf of Ye Luzi's OFF sports community, Zhang Yu emphasized that "action can only be rhythmic. Whether it is running or sustainable practice, we must move first. Sports can enable us to interact more with nature. It is also sustainable to continue to adhere to the idea and action of sports. In the process of experiencing the changes of the city and enjoying the fun of the mountains through running, we will also have a stronger resonance for environmental protection and sustainability because of the existence of garbage in the environment, thus spontaneously starting to do some environmental protection actions. "
10+years to create sustainable fashion together
in fact, SORONA ? The cooperation with Anta has a history of more than ten years. Based on the concept of high agreement between the two sides, Anta has started to use SORONA since the strategic cooperation between the two sides was reached in December 2012 ? Fiber development sports fabric, and then gradually SORONA ? The fiber is applied to Anta, Anta children's sweater, T-shirt, jacket, vamp and other products, and realizes quantitative sales. In 2019, Anta and SORONA ? To become a global innovation partner, the two sides are committed to the innovation and cooperative promotion of differentiated products, and will jointly open the path of functional product development in 2021, SORONA ? Plus function series product upgrade iteration.
In 2023, insight into market demand, Anta and SORONA ? Joint research and development of the first SORONA in the successful industry ? Elastic hollow yarn technology. The "hollow" in this technology refers to the profiled section of the fiber, which can block most of the external sunlight and other energy from entering the human skin directly, like the insulating energy of building insulating glass, and significantly reduce the body temperature when wearing clothes. "Hollow technology" and SORONA ? The combination of natural spring molecular structure of the fiber can endow the fabric with the advantages of lasting, comfortable, resilient, heat shielding and cool feeling. Therefore, this fabric won the ISPO Textrends 2025/26 Autumn/Winter Fit Layer Global Selection Award. Anta SORONA, which is made of this fabric, is cool to the touch, can block heat, and is also environmentally friendly ? Series Lengcui T-shirts can bring consumers a fresh and cool comfortable experience.
"Many people in the industry or consumers will think that the performance of bio based materials is not as good as that of petroleum based materials. In fact, through our more than 20 years of laboratory research and the cooperation of industrial chain partners, SORONA ? The performance of bio based materials has been completely comparable to or even surpasses that of petroleum based materials, which can provide consumers with very good guarantees in terms of comfort, shape retention and functionality. In the future, we will work with more industrial value chain partners to develop and launch more products, work with downstream brand partners to better empower the industry, use more consumer friendly bio based products, and make bio based materials not only an addition to environmental protection, but also a must for 'environmental protection+performance'. ”Zhou Haidong, General Manager of Greater China Business of Ruixun Biomaterials Company, stressed during an interview with the media at the "Green Action TALK, Urban Sports and Sustainable Future Forum".
Sustainability is never a topic that stays in the laboratory, but can really be implemented in every bit of life. When sustainable materials SORONA ? Hand in hand with Anta, a leading sustainable clothing enterprise, will surely encounter unlimited innovation possibilities; And when SORONA ? With the help of Anta 0 Carbon Mission Store and a series of activities, more and more consumers will have a deep understanding of the powerful advantages of bio based materials and recognize SORONA ? Hangtag, the development pace of human carbon reduction will also be further accelerated. It is gratifying that every community with a shared future on the value chain is happy to see its success and take firm steps!
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