Observation Of The Canton Fair: "New Products" And "Trendy Products" Of Chinese Household Textiles Attract The Attention

The 137th China Import and Export Commodities Fair (hereinafter referred to as the "Canton Fair") is being held in Guangzhou. The "new products" and "trendy products" of Chinese household textiles are particularly eye-catching, attracting many overseas buyers to negotiate orders.

On May 2, foreign buyers of the Canton Fair selected products in the home textile exhibition area. Photographed by Chen Jimin, a reporter from China News Service

As China's traditional pillar industry, China's textile and clothing exports will again exceed 300 billion US dollars in 2024, ranking first in the world for 30 consecutive years. According to the data released by the China Textile Import and Export Chamber of Commerce, China's textile and clothing exports totaled US $66.28 billion in the first quarter of 2025, including US $33.27 billion in textile exports, up 4% year on year.

With the increasingly obvious trend of consumption upgrading and aesthetic diversification, more and more Chinese textile enterprises aim at the middle and high-end market and show the charm of Chinese textiles with high-tech new fabrics and new processes, which are favored by many consumers around the world.

"This bedspread feels too comfortable. What material is it made of?" French purchaser Fontaine touched the bedspread on the booth of Zibo Dayanfang Silk Group Co., Ltd. (hereinafter referred to as "Dayanfang") and asked the staff about the product details.

As a brand enterprise of wide silk home textile fabrics in China, Dayanfang has formed a complete industrial chain, and its products are sold well in the United States, Japan, Australia and other countries.

"At the Canton Fair this year, what attracted the most attention of buyers was this kind of silk grass fabric. It is green, environmentally friendly, and has strong antibacterial properties. It is suitable for use as maternity, baby and child products, and household textiles. This year, the number of overseas buyers at the Canton Fair increased year on year, especially in the Middle East." Huang Qianru, the sales manager of Dyehouse, said in an interview with China News Service that relying on high-tech With high cost performance and fashionable design, the company's products have won recognition in the international market. In the first quarter of 2025, the overseas sales of Dayanfang products will reach 50 million yuan.

"This is a bamboo hemp bed set, which is both beautiful and comfortable." Du Xiaoying, vice general manager of Shandong Yuanran Home Furnishings Co., Ltd. (hereinafter referred to as "Yuanran Home Furnishings"), said that the company mainly develops and produces environment-friendly home furnishings. In recent years, the company has implemented a market diversification strategy and actively expanded markets such as countries jointly building the "Belt and Road", In the first quarter of 2025, overseas sales increased by about 30% year on year.

"The Canton Fair is an important platform for us to expand customers. Every year, more than 70% of overseas orders come from the Canton Fair." Du Xiaoying said, "Through the Canton Fair, we have successively explored the markets of Kuwait, Morocco, Egypt and other countries. In recent days, many new customers have come to negotiate prices."

Zhejiang Textile Import and Export Group Co., Ltd. (hereinafter referred to as "Zhejiang Textile"), established in 1979, is one of the major professional textile import and export companies in China. Its products are exported to Europe, Africa, Southeast Asia, the Middle East and other regions.

"At this Canton Fair, we brought cotton yarn and fabric produced by non-aqueous medium printing and dyeing technology, which solved the problems of low utilization rate and environmental pollution of traditional reactive dye dyeing process." Shi Wenlei, chairman of Zhejiang Textile Board, introduced that since the third phase of Canton Fair was launched, buyers from many countries and regions have come to negotiate orders, Make an appointment to visit the factory.

"By integrating new technologies and environmental protection concepts into our products, we can achieve differentiated competitive advantages and improve the added value of our products, so as to enhance the competitiveness of our products in the global market." In Shi Wenlei's view, global textile enterprises are transforming to green and low-carbon, and green energy, green materials and green technology will become "important magic weapons" for Chinese textile enterprises to export overseas.

(Source: China News Network)