Zhangjiawan Fashionable Festival Opens, Beijing Sub Center Cultural Tourism Opens A New Chapter

This is a fashion oriented show ?

Take science and technology as the fulcrum ?

Art oriented cultural tourism feast ?

This is a show to convey the image of the city ?

Show a good life ?

National activities leading the social trend ?

On April 25, the Zhangjiawan Fashionable Festival and "Bosihe" 2025 BFA Undergraduate Graduation Exhibition hosted by Beijing Institute of Fashion and organized by Tongzhou Park Management Committee of Zhongguancun Science Park, Beijing Tongzhou District Bureau of Culture and Tourism, and the People's Government of Zhangjiawan Town, Tongzhou District, opened in Zhangjiawan Design Town, Tongzhou District. Yang Zhaohua, Vice President of the China Textile Industry Federation, Pu Xuedong, Secretary of the Party Leadership Group and Director General of the Beijing Municipal Bureau of Commerce, Li Zhongshuang, First Class Inspector, Wang Fang, Member of the Education Working Committee of the Beijing Municipal Party Committee and Deputy Director of the Beijing Municipal Education Commission, Wang Bin, Deputy Director of the Beijing Municipal Bureau of Economy and Information Technology, Lin Zhenghang, Deputy Director of the Tongzhou District People's Government, and Liu Zhen, Chairman of the Boxihe Outdoor Sports Group Co., Ltd, Huang Keying, Secretary of the Party Committee of Beijing Institute of Fashion Technology Attend the opening ceremony.

This grand event with the theme of "fashion lights up the city, art empowers life" aims to display the cultural charm and urban vitality of the interaction between tradition and modernity, the deep integration of art and technology, and the two-way rush of fashion and life in a multi-dimensional way. It is the specific action and latest annotation of the diversified construction of the brand image of Beijing's sub center, cultural prosperity, innovation and development.

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Huang Keying delivers a speech

Huang Keying pointed out in his speech that today's event is the "first show" of Tongzhou Campus of Beijing Institute of Fashion Technology. We brought this fashion culture event with the sonorous declaration of "Beifu is coming", which is an answer to this city and this era: we brought the original intention of "design for the people", and hope to make a multi-dimensional attempt of "fashion+city", Weave people's yearning for a better life; We have brought the practice of "symbiosis with the city", hoping that fashion can penetrate into the life of citizens and blend deeply with urban development; We have brought the ecology of "boundary breaking and innovation", and hope to work with all sectors to promote the close integration of talent training chain, industrial supply chain and urban renewal chain, and draw a more dynamic "fashion map". She spoke highly of the students' graduation works exhibition, pointing out that the theme of the graduation exhibition is "Treading", which is not only a portrayal of the students' youth, but also reflects the design's affectionate response to life. Together with the Fashion Festival series activities, the graduation exhibition lit up Zhangjiawan with fashion and injected fashion gene and innovation momentum into the development of the sub center. With regard to the future development of Tongzhou Campus, she pointed out that BFS will base itself on the sub center, be "the designer of urban renewal", "the accelerator of industrial upgrading" and "the proposer of a better life", and look forward to working with all sectors of the society, taking design as the pen and industry as the ink, so that "Chinese fashion" can set sail from here and "a better life is within reach".

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Liu Zhen delivers a speech

In his speech, Liu Zhen pointed out that the millennial culture of water transport has taken on a new growth in the art tide, and the innovative gene has flourished in the high-quality blueprint drawn by the sub center of Beijing city. As an enterprise rooted in the sub center of Beijing city, "Boxihe" expects to reach a strategic cooperation with Beijing Institute of Fashion Technology in the field of industry, education and research at the opening of the Fashion Festival. Through co creation and co construction, it will achieve sharing and win-win results, and cultivate more compound talents who "understand technology, have aesthetic skills, and be innovative" for China's fashion and outdoor sports industry, It has truly become a vane to promote industrial upgrading, contributing to the high-quality development of Zhangjiawan Design Town and Beijing Urban Sub center.

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Lin Zhenghang delivers a speech

In his speech, Lin Zhenghang reviewed the two-way journey of Tongzhou and Beifu to seek common development, was full of expectations for Beifu to take root in Tongzhou, and highly recognized the fashion culture brought by the colorful fashion festival. He looks forward to deepening cooperation with Beifu, jointly promoting the integration of industry and education, and jointly promoting the high-quality development of school, industry and city.

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Jia Ronglin Announces the First Issue of the Journal

Jia Ronglin, President of Beijing Institute of Fashion Technology, announced the first launch of the English edition of Beijing Institute of Fashion Technology's Research on Art Design (in Chinese and English).

During the cooperation signing process, Beijing Institute of Fashion Technology signed a tripartite cooperation agreement with the China National Garment Association and the Tongzhou District Science and Technology Commission of Beijing, a strategic cooperation framework agreement with Beijing Shougang Fund Co., Ltd., and a cooperation agreement with Boxihe Outdoor Sports Group Co., Ltd. Under the grand vision of future development, Beijing Institute of Fashion Technology will join hands with various forces to open a new chapter of strategic synergy and win-win innovation.

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Liu Kesong, member of the Standing Committee of the Party Committee and Vice President of Beijing Institute of Fashion Technology, Du Yanbing, Vice President of China National Garment Association, and An Kui, Deputy Director of Beijing Tongzhou District Science and Technology Commission, signed a tripartite cooperation agreement

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Wang Zheng, member of the Standing Committee and Vice President of the Party Committee of Beijing Institute of Fashion Technology, and Zhao Jiuliang, Secretary of the Party Committee of Beijing Shougang Fund Co., Ltd. signed a strategic cooperation framework agreement

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Wang Zheng, member of the Standing Committee of the Party Committee and Vice President of Beijing Institute of Fashion Technology, Boxi and Zhao Le, Deputy General Manager of Outdoor Sports Group signed a cooperation agreement

Relevant leaders jointly launched the Zhangjiawan Fashion Festival and the "Bosihe" 2025 BFA Undergraduate Graduation Exhibition and 2025 Beifu Fashion Week, which officially kicked off.

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Joint launch ceremony

On the day of the opening ceremony, "Bosihe" 2025 Beijing Institute of Fashion Technology undergraduate graduation works exhibition was held at the same time. With the theme of "Treading Song", the exhibition covers 6 secondary colleges including the College of Fashion Arts and Engineering, the College of Fashion Arts and Engineering, the College of Material Design and Engineering, the College of Art Design, the College of Fashion Communication, and the College of Fine Arts, 1027 undergraduate graduates, and more than 5000 pieces of works, with an exhibition area of more than 4000 square meters, It focuses on the profound perception and multi-dimensional expression of Beifu young students on the pulse of the times. The graduation works closely follow the core concept of "design for the people", based on Chinese cultural resources, combined with social reality, explore the innovative integration of tradition and technology, function and aesthetics, and individual and collective, which not only reflects professional quality and creative vitality, but also focuses on people's dress experience and lifestyle, It highlights the leadership and strategic determination of BFS in the development of the whole chain of fashion industry in the new era.

Exhibition works

　　 Five highlights compete to bloom

During the Zhangjiawan Fashion Colorful Festival, the five highlight activities bloomed on the opening day, igniting the passion and enthusiasm of the Colorful Festival, and creating a unique and cool new consumption experience of cultural tourism integration.

　　 Highlight 1: Immersive performance creates a new audio-visual experience

The opening ceremony, which was attended by government leaders, industry experts, youth representatives and other groups, enabled live performances with new technologies such as large screen projection, dynamic lighting, three-dimensional dance beauty, and brought an immersive audio-visual interactive experience. While creatively transforming the excellent traditional Chinese culture, it also demonstrated the youth power and innovation vitality of the development of the times, Anchored the theme of "city renewal and youth co creation".

Visitor activities

　　 Highlight 2: tell international stories with oriental aesthetics

The opening ceremony of 2025 Beifu Fashion Week for tourists and the performance of knitted clothing design of the College of Fashion Arts and Engineering arrived as scheduled. This surrealist jewelry show, created by teachers and students, broke through the traditional jewelry display mode, took the human body and space as the narrative media, integrated laser show and digital lighting, and reflected the perfect connection between traditional oriental aesthetics and international trends.

Knitting Fashion Design Exhibition of College of Fashion Arts and Engineering

　　 Highlight 3: "Fashion Blue Blanket" Lock "Traffic Code"

The "fashion blue carpet" has become an excellent space for "clocking in". Along the blue themed fashion trail, there are AR interactive screens, fashion devices, on-site improvisation show areas and other new entertainment consumption carriers that display the harmonious integration of arts and disciplines, attracting a number of tourists to stop and take photos on this unique fashion road.

Tourists stop to clock in

　　 Highlight 4: Hot collision between Beijing Opera and machinery

The Mechanical Opera, which breaks the traditional form of opera expression, integrates the singing of Beijing Opera with the design of the future mecha across the border, and presents the joint brilliance of excellent traditional culture and modern digital technology with the marching flash show. The interwoven interpretation of laser images, mechanical rhythms, and traditional arias has given the opera art new creative tension and new communication power.

Mechanical Opera

　　 Highlight 5: Have a garden party of Dream of Red Mansions

"Dream of Red Mansions" NPC ancient costume garden activity "takes the contemporary stage work of" fantasy realism "- music, dance, poetry and painting" Dream of Red Mansions "as the prototype, and conveys the fashion art purport of taking beauty as the medium, putting people first, being with beauty, and walking with people.

Dream of Red Mansion NPC Ancient Costume Garden Activity

　　 New landmark of fashion culture and tourism

This Zhangjiawan Fashion Festival takes "one fashion avenue, one graduation exhibition, four theme fairs, four theme days, and 20 professional performances" as the thread, innovatively adopts the "government+colleges+citizens" co construction mode, and constructs a multi-dimensional urban culture matrix through "art+technology+consumption". The series of activities will continue until May 2025.

As an important practice of building Beijing into a "fashion city", Zhangjiawan Fashion Festival has created a high-quality cultural and tourism consumption experience shared by the whole people with the help of a multi linkage cross-border integration mode and brilliant program content arrangement, and has become an important platform to show the capital's cultural self-confidence, prosperity and innovation.

The activity takes the beauty of dress and design as its core, and through the synergy and value co creation with music, dance, drama, video and other different art types, it is promoting Zhangjiawan to make breakthroughs in inheritance with an exuberant new attitude, forge ahead in dialogue, and move towards the future in creation, Take the new look of urban cultural and tourism development in the new era to contribute wisdom to accelerate the construction of a cultural power.

Zhangjiawan Fashion Colorful Festival shows the continuous breakthroughs of Beijing Institute of Fashion Technology in education, scientific research and practice, and provides new practical samples and strategic ideas to promote the deep integration of the whole school and regional fashion industry. In the future, Beijing Institute of Fashion Technology will continue to take openness, integration and win-win as the core driving force, create a new situation of high-quality development with all walks of life, and make continuous efforts to cultivate design talents with professional ability and social responsibility in the new era. We expect this cultural feast to attract more attention, and also look forward to a more beautiful, more confident, more yuan and more innovative Zhangjiawan.

(Source: Beijing Institute of Fashion Technology)