Guangdong Fashion Week Breaks The Situation, Reconstructs And Explodes! Guangdong Design Elites Explore The New Ecology Of Fashion Business

On April 25, the 2025 Guangdong Fashion Designer Carnival was held in Panyu, Guangzhou. As an exclusive activity for designers in 2025 Guangdong Fashion Week Spring, this carnival chose "Jingwei Weaving · Design Awakening" as the theme, gathered industry leaders, senior experts and new forces, carried out in-depth dialogue, gathered wisdom from all parties, and jointly outlined the future of Chinese fashion.

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Explore the new future of fashion

Warp and weft weaving is the crisscross of fabric texture and the infinite extension of design thinking; The awakening of design is not only the emergence of creativity, but also the rational burst of business wisdom.

The carnival dialogue session was presided over by Wang Jia, the full-time vice president of Guangdong Fashion Designers Association, and in-depth discussions were carried out around three major topics: "the road of commercialization of Chinese fashion designers", "the deconstruction practice of artistic symbols in commercial design", and "the path of globalization of Chinese design discourse".

"Commercialization" is an eternal topic for Chinese designers. In the first dialogue, Chen Zhuo, president of Dongguan Fashion Designers Association, shared the cultural game and business strategy in transnational cooperation; Long Jing, one of the top ten fashion designers in China, analyzes the key to international market development from the perspective of "Pioneer at Sea"; Xu Jiaolong, a copyright expert of the Fashion Intellectual Property Protection Center of China Fashion Designers Association and the director of operation management of Beijing Version Family Science and Technology Development Co., Ltd., analyzed the hidden risks between original protection and commercial transformation; Liang Yu, the founder and CEO of Hangzhou Linrun Intelligent Technology Co., Ltd., demonstrated the innovative application of AI technology in clothing design, and pointed out the survival rules of the AI era for designers.

As the designated AI partner of this Guangdong Fashion Week, Hangzhou Linrun Intelligent Technology Co., Ltd. provides generative AI technical support for Guangdong Xiangyun gauze clothing brands participating in the exhibition through the self-developed AI intelligent product MuseGate, so that the millennium intangible cultural heritage can be displayed in digital form and help promote intangible cultural heritage fashion products in the new era.

The marriage of art and commerce requires both inspiration and deconstruction. Chairman of StarCraft (Guangzhou) Brand Management Co., Ltd Annie shares the path of deep resonance between IP kernel and design language in combination with actual cases; Zhu Qiuzhen, president of Shenzhen Illustration Association, analyzed the breaking point of cross-border cooperation between illustration and fashion design, providing new ideas for the establishment of a sustainable symbiotic relationship between art and fashion.

When the design industry is facing structural changes, breaking the situation requires strategic vision, global vision and explosive thinking. Hou Liang, deputy secretary-general of China National Garment Association and director of China National Garment Design, analyzed the current situation of designer ecology from the macro level, and shared the systematic support provided by China National Garment Design Project for designers; MIFW · International Fashion Week of Maritime Silk Road MOMO ERA Chen Wei, the founder of the brand and the anchor of the famous expert, said that China's design has entered the deep water area. The high-end customized sea going is not only a business activity, but also a cultural dialogue; Li Maimai, the head of the global Chinese designer co creation base and the executive vice chairman and chief planner of MIFW · Maritime Silk Road International Fashion Week, pointed out that the logic of blockbusters is reshaping the design industry. From phenomenal blockbusters to sustainable business models, designers should focus on the balance between creativity and the market.

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Build a creative moat

The commercialization of Chinese design is inseparable from ecological escort. Intellectual property is the lifeline of fashion innovation. In order to further help the commercial value transformation of high-quality creativity, China Fashion Intellectual Property Protection Center and Guangdong Fashion Designers Association officially signed an intellectual property strategic cooperation agreement. The two sides will work together to build a three-dimensional copyright defense system, provide designers with full link support from original confirmation of rights to commercial transformation, establish a fast rights protection channel with legal institutions, and help high-quality design works better connect capital and supply chain resources!

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Create phenomenal blockbuster

Breaking through globalization requires joint efforts of ecology! The birth of blockbusters requires platform support! In order to help more design blockbusters break out in the commercial market, Good Design in China, Guangdong Fashion Designers Association and the Global Chinese Designers Co creation Base, as the sponsors, officially launched the "Guangdong Designers Carnival Fashion blockbuster Co branding Plan", taking "white shirts" as the creative origin, supporting more designers to create cross-border collaborations, and using data to drive ecological empowerment, Create phenomenal blockbusters with artistic value and commercial potential!

As an annual brand event dedicated to designers, Guangdong Fashion Designers Carnival is held regularly every year in Guangdong Fashion Week, gathering Guangdong fashion designers to help Chinese design achieve new development with new vitality.

Taking advantage of the platform of Guangdong Fashion Week, this annual gathering of designers has condensed three core keywords of Chinese design - breaking the situation, reconstruction and explosion, multi-dimensional breakthrough in commercialization, and opening up the market with cultural heritage and technological moat; The symbiotic way of art and commerce, using symbols to deconstruct and awaken cultural resonance, and balancing aesthetics and commerce in cross-border; The wisdom of globalization to break the situation, anchor cultural confidence with oriental narrative, and build world identity with explosive logic.

The awakening of design begins with original persistence and becomes commercial wisdom. In the future, we will firmly work with designers to anchor the coordinates of the times in the interwoven longitude and latitude, and open a new chapter of Chinese fashion!