Guangdong Fashion Week News: Full Chain Collaboration Enables The Fashion City, And The "Guangzhou Garment Industry Supply And Demand Double Hundred Action" Is Officially Launched

On April 24, as one of the major events of 2025 Guangdong Fashion Week Spring, the 2025 Guangzhou Garment Industry Supply and Demand Matchmaking Conference was successfully held in the Guangzhou Giant International Industrial Park, and the "Guangzhou Garment Industry Supply and Demand Double Hundred Action" was officially launched to help supply and demand match accurately, deepen the linkage between local manufacturing and the international market, and help the "Fashion City" improve global competitiveness.

The docking conference was co sponsored by the "double chain owner" of Guangzhou fashion industry chain clothing industry cluster Guangdong Garment Industry Association and Guangzhou Textile Industry and Trade Enterprise Group Co., Ltd., with the theme of "fashion Guangzhou, linking the world", focusing on the three directions of "full chain collaboration, cross-border empowerment, and green innovation", and creating an integrated activity of "conference+exhibition+show", To promote the deep linkage between local manufacturing and the international market, 19 clothing industry cluster associations from Guangzhou and all over the province, including Guangzhou Giant International Industrial Park, Guangzhou Panyu Intellectual Property Rights Protection Center, and Guangzhou Panyu Garment Industry Association, have strongly supported and co organized.

"Double Hundred Action" was launched to strengthen the global competitiveness of "Fashion City"

Building a modern industrial system is an important basis for promoting high-quality development. In order to implement the major national strategic tasks and the high-quality development strategy of Guangdong Province, Guangzhou is accelerating the construction of the "12218" modern industrial system in accordance with the overall requirements of "adhering to industry first and establishing the city through manufacturing". As an important fashion industry base in China, Guangzhou has formed a complete industrial chain and significant industrial cluster advantages with textile and clothing, cosmetics and daily chemicals, leather goods and bags, jewelry, customized home furnishings and other industries as the core, occupying an important position in the country and even the world. As a traditional competitive industry, the fashion industry cluster is the "first" of the 21 key industrial chains in Guangzhou. It has bred a number of leading enterprises and representative brands such as SHEIN, Bienlefen, UR, etc. It is an important support for Guangzhou's steady economic growth and employment, and also an important soil for incubation and cultivation of new driving forces.

In order to promote the accurate matching of supply and demand in the clothing industry and cross-border cooperation, boost orders and facilitate transformation, as the key link of this docking meeting, the "Double Hundred Action" of Guangzhou clothing industry supply and demand was officially launched, which will enable the super 100 local enterprises, connecting more than 100 Platforms and purchasers at home and abroad accelerate the transformation of Guangzhou's garment industry into a digital, intelligent and green one, and strengthen the global competitiveness of the "Fashion City". As one of the launch guests of the "Double Hundred Action", Ou Binglin, chairman of Guangzhou Longou Garments Co., Ltd., said that the current government and industry associations have provided various support and opportunities for enterprise development, such as market expansion, transformation and upgrading. The company is preparing to build a new intelligent factory to further expand production capacity. Although the tariff policy has had a certain impact on the industry, the high-quality "Made in China" is irreplaceable. At this docking meeting, the company found many cooperation goals and hoped to use the "Double Hundred Action" to dock with more powerful brands and drive business growth.

Accurate matching of supply and demand to promote efficient industrial cooperation

Over the years, Guangdong Garment Industry Association and Guangzhou Textile Industry and Trade Enterprise Group have taken the initiative to play the role of the "chain owner" of the fashion industry chain, jointly created the Guangdong Fashion Week fashion release platform, built a diversified bridge for display, trade and cooperation, and played a positive role in accelerating the overall high-quality development of Guangzhou fashion industry. Today's matchmaking meeting accurately links both supply and demand. It is not only a "direct train" between local brands, supply chains and the international market, but also an "incubator" for designers, suppliers and service providers to jointly create value, effectively solving the pain points of enterprises that are "difficult to find markets and slow to expand channels".

A negotiation area and an exhibition area were set up at the event site, which were divided according to clothing brands and sea going services. More than 300 supply and demand enterprises and service institutions were attracted to participate in the event, focusing on displaying the local advantageous clothing categories and high-quality clothing brand products in Guangzhou. The enterprises held face-to-face talks with buyers and service providers, and conducted in-depth exchanges on order demand and collaborative development. As a supply chain enterprise that has been deeply engaged in the clothing industry for more than 20 years, Xie Yun, the general manager of Guangzhou Junyue Clothing Company, shared in an interview that "this participation in Guangdong Fashion Week has yielded great results. On the first day of the opening ceremony, we had cooperation talks with clothing merchants in Sichuan Province and a dozen enterprises, and came to today's docking meeting, we found a lot of potential enterprises with strength. Next, the company will arrange special personnel to continue to follow up, strive to facilitate the implementation of a number of cooperation, and hope to do a good job in the follow-up supply services for customers. "

During the 2025 Guangdong Fashion Week - Spring, as a series of activities, the order show and order show were held in the main venue, focusing on displaying Guangzhou's local advantageous clothing categories and high-quality clothing brand products. With the integration of "meeting+exhibition+show", the event effectively promoted the matching of supply and demand in the industry, and promoted the value transformation of order results at multiple levels.

　 Share cutting-edge topics and unlock industry development trends

This docking meeting is not only a "meeting" of supply and demand information, but also a "kick-off meeting" of industrial chain collaboration. Focusing on the topic of high-quality development of the clothing industry, the guests discussed the industry development trend, opportunities and challenges of overseas transformation, shared the practical experience of platform advantages, brand building and supply chain development, introduced practical plans for intellectual property protection and park empowerment, and brought new inspiration and help to the industry development!

At the meeting, Zhong Yi, the founder of Blue Space and Time Founding System, presented the prediction of the development trend of the global and domestic clothing industry to the guests from a professional perspective; Zhu Jianbi, Deputy Secretary of the General Party Branch and General Manager of Guangzhou Textile Import and Export Group Co., Ltd., shared the theme of "Firm Confidence, Follow the Trend, Realize the Transformation and Breakthrough of Textile Enterprises in the Globalization Wave", and sincerely presented the intimate scheme of cross-border smart supply chain integration service providers; The head of Alibaba Global Express Fashion Clothing Industry has released the local supplier/brand growth empowerment plan, and helped the clothing go to sea with the strength of the platform; As a representative brand going to sea, Zhu Jiayong, the founder and CEO of Ouding First Class High Elastic Shirt, decoded the product secret of "best-selling 56 countries"; Wen Yi, Executive Vice President of the Intellectual Property Protection Association of Panyu District, Guangzhou City, provides new escort force for enterprises with "fast protection" to enable innovation and help high-quality development of the clothing industry "; Wang Wei, General Manager of Giant International Industrial Park, shared the construction of the park with the theme of "Giant National Textile and Garment Industrial Cluster Park · Digital Fashion Headquarters Base", providing site support, preferential policies and cooperation between upstream and downstream of the industrial chain for enterprises going to sea; The chairman of Su Pin Men's Wear Group presented the brand positioning and development strategy, and introduced the core concept of the product; As the representative of the supply chain enterprise, Oubaixuan, the general manager of marketing of Guangzhou Longou Garments Co., Ltd., told the development path of the enterprise with R&D and intelligence as the core.