The Economy Of Suzhou'S First Store Is Slightly Bleak, And Only 8 Stores Opened In The First Half Of The Year

Today, the first store economy is becoming a yardstick to measure the prosperity of a local consumer market and commerce, and also a touchstone to test whether the local business environment is open, inclusive and vigorous. In the post epidemic era, the study of the first store economy is of great significance to the judgment of consumer confidence and retailer business confidence.

In the first half of 2020, the impact of the new crown pneumonia epidemic hit the real business nearly collapsed. Under the difficult situation, what is the economic performance of the first store in China? Therefore, we focus on the top ten major commercial cities in China, review and sort out the economic results of their first stores in the first half of the year, especially the brand development of the first stores in shopping centers. Let's take a look at them.

In recent years, Suzhou's traditional department store retail industry has been affected by the impact of e-commerce and the diversion of complex, and its development has encountered bottlenecks. Although it has become one of the new first tier cities in recent years, its economic scale and city status are slightly inferior to that of neighboring Shanghai.

It can be seen that the first retail stores in Suzhou will make progress together with the first brand in Suzhou in 2019, with 53 stores in Suzhou as the first.

According to incomplete statistics of Lianshang Retail Research Center, in the first half of 2020, a total of 8 first stores were introduced in Suzhou. In terms of business types, the number of restaurants is the largest, with 5, followed by 1 beauty shop and 1 professional shop.

Affected by the epidemic, the originally inactive economy is slightly bleak, but there are still some first stores opening. Especially after entering may, the economic situation recovered and the number of first store brands gradually increased. More than half of the first stores settled in Suzhou after May 1.

　　 Shopping centers are still the most preferred location

The earliest business circles in Suzhou are Guanqian, Shilu and Jinmen business circles located in Gusu district. With the continuous expansion of the urban framework, the business circles of Shishan and the park have gradually developed and expanded, forming three mainstream consumption centers, namely Guanqian, Suzhou center and Shishan Tianjie.

The first stores opened in the first half of the year are mainly concentrated in shopping centers. The introduction of first store brand projects such as Longhu Shishan Tianjie, Suzhou Shilu Tianhong, Wujiang wanxianghui, etc.

Taking Shishan Tianjie in Longhu as an example, it continuously introduces popular business forms and brands after its opening. For example, Suzhou's first elder brother old official, Xiaopeng automobile, tomorrow world, Banu Maodu hot pot, Peijie old hotpot, Mito restaurant, Q pet paradise and Jiangsu's first perfect diary.

The introduction of first store brand and the advantage of "first store economy" bring consumption innovation to Suzhou and promote the high-quality development of regional commerce. In 2020, Shishan Tianjie in Suzhou will continue to give full play to the advantages of "first store economy" and introduce the first stores in Suzhou, such as queyue and Maggie Machi machi.

　　 Catering is still the mainstream of first store introduction

At present, almost all shopping centers regard catering as the life-saving straw for investment promotion, and "insufficient business form and catering together" has become the mantra of investment promotion personnel. In the first half of the first few newly opened brands, there were 5 restaurants, accounting for more than half

In the new year before the lunar new year, the Chinese and Western fusion of wanghongdian peach blossom and wanghong milk tea Maiji Machi Machi Suzhou first store were respectively settled in Suzhou stone road Tianhong store and Longhu Shishan Tianjie. Bibi beari also entered Wujiang Shengze International Trade Center on May 24. Another handbag of Shishan Tianjie in Longhu, you Guangdong style restaurant chain queyue, opened on May 28.

With the gradual recovery of the economy, the number of first stores in Suzhou has gradually increased. Since the beginning of the second half of the year, Lecca's Suzhou first store has been set up in the neighborhood center of dongshahu; the "Hermes" Lady m Suzhou first store in the cake industry also opened in wanxianghui, Kunshan, Suzhou on July 9.

In addition, Longhu Suzhou Xinghu Tianjie, as a new opening project bearing heavy pressure this year, will officially appear in September. At present, 90% of the investment promotion progress has been completed. The main brands of the project include Yonghui supermarket, letti fitness, Emma Qishi, UNIQLO, chihuawang, Huawei extension store, Xiaomi home, etc.

As one of the core cities of the Yangtze River Delta economic belt, I believe that Suzhou's economy will also usher in a new wave of peak, and at the same time will attract more brand first stores to settle in.