Live With Goods Enabling, Transformation And Upgrading Of Traditional Clothing Wholesale Market

Tianhe District of Guangzhou, with 70 wholesale markets, is known as one of the sources of national clothing. In view of the characteristics of intensive clothing market, large number of employees and large population flow, Tianhe District focused on the problems of strong virus infection and difficult prevention and control management, and comprehensively promoted the prevention and control of epidemic situation and the resumption of work and production; In addition, during the epidemic period, the traditional clothing wholesale market almost pressed the "pause button", and Tianhe District looked for opportunities in danger. With the opportunity of building Guangzhou into a "city of live e-commerce", the transformation and upgrading of traditional clothing wholesale market were enabled by live broadcasting with goods, and efforts were made to realize the "two hands and two correct" work of epidemic prevention and control and resumption of production.

It is reported that Shahe Street chamber of Commerce has given full play to the role of social organizations as a bridge and link, vigorously publicized national policies, and promoted 23 clothing wholesale markets, including Nancheng and Wanjia, to resume business on March 17 and all on March 22. At the same time, we should actively build a multi participation communication platform to promote mutual understanding between the market and merchants, support them to tide over difficulties together, and jointly create a good market environment, so as to promote the prosperity and development of the market on the basis of rapid recovery. On March 23, all the 70 wholesale markets in the district were reopened.

Traditional "three present business model" of live broadcasting with goods

At about 4:00 p.m. on July 17, in the shared studio of No.5 clothing town in Shahe business district, Tianhe, Mr. Wu, born in the 1980s, is sorting out the women's clothing patterns on the hanger. Under the soft light, the ice silk fabric is shining. At about five o'clock, he will play with the women's clothes on his hands in front of the mobile phone screen to show and sell to the audience in the live room. In March of this year, Mr. Wu, who had been engaged in women's retail business on Taobao, closed his online shop and started live broadcasting to continue selling women's wear. At the end of June, Mr. Wu came to No. 5 clothing town and rented a shop on the first floor. The store kept the clothes in stock and started broadcasting in the shared studio upstairs. "Taobao's live broadcast will be on the same day at 6:00 p.m. and 6:00 p.m. at the most." Mr. Wu told reporters.

With the epidemic situation, Mr. Wu and many retailers have entered the stage of clothing prevention and control. The No.5 clothing Town, which opened in April, is known as the incubation base of Red Net batch broadcasting. It is reported that the town is composed of eight parts: physical wholesale, online wholesale, online live live new retail, intelligent central storage, large-scale logistics express station, wanghong scene block, joint office space and wanghong youth apartment. It provides supporting services such as live e-commerce application scene, live e-commerce knowledge training, live broadcast content output and other supporting services for Shahe clothing wholesale market The city's first batch of pilot markets for transformation and upgrading of public service space promoted the transformation and upgrading of traditional wholesale market driven by live e-commerce industry. Xu Weibin, the chairman of the small town, told reporters that the town can accommodate about 1000 merchants. At present, about 600 businesses have settled in the town. So far, more than 50 traditional offline sales merchants have developed a new sales mode of online live broadcasting.

During the epidemic period, live e-commerce flourished, which is also an important way for Tianhe District to actively promote the transformation and upgrading of Shahe business district wholesale market. Wen Yuhua, deputy director of Tianhe District Bureau of Commerce and finance, told reporters, "Tianhe District has changed the traditional on-site cash spot business model of" three spot business model "by optimizing the internal business environment and structure of traditional wholesale merchants, and upgraded to a brand-oriented and modern business model. Through the transformation and upgrading of the digital economy enabled wholesale market, we actively promote the cooperation between the wholesale market and the live e-commerce, and carry out the online and offline integrated sales mode. In the first half of this year, nearly 100000 square meters of live broadcasting business base have been built in Shahe. Today, Shahe business district is the largest Taobao live broadcasting base in China. "

The reporter learned that as of March 23, all 70 wholesale markets in the region had been resumed. In order to promote economic recovery, Tianhe District vigorously guides the promotion of wholesale market formats. The planning department of Tianhe District, together with Guangzhou Urban Planning Survey and Design Institute and other units, has carried out the research on the urban design and regulatory detailed planning of Shahe district. It is planned to put forward the transformation and upgrading direction of the clothing wholesale market in Shahe area around the positioning of exhibition and trade, live e-commerce, fashion design and creative output, and actively guide and encourage the clothing wholesale markets such as Guangdong Yimin clothing city Accelerate the upgrading and transformation, upgrade the original format of Shahe clothing wholesale market, and promote the integration of clothing industry and cultural industry.

Wanjia clothing wholesale Plaza has actively developed a new mode of "online drainage of physical consumption", using Wanjia live broadcast center to carry out live e-commerce training and live delivery activities; women's street clothing city innovates its business model and plans to transform into a live e-commerce base, and has built two live broadcasting rooms; Relying on the advantages of centralized supply of clothing wholesale market in Shahe area, and giving full play to the characteristics of live e-commerce with goods all day long, No.5 garment town has built a 65000 square meter clothing live e-commerce base; Guangdong Yimin clothing city has invested more than 100 million yuan to develop the clothing market industry chain solution weiyibao, which provides the market merchants with inventory, order management, online payment, online marketing, property payment and other functions, realizes the intelligent management of market and merchant information, enables merchants to understand the industry trends at the first time, reduces operating costs, promotes the market transaction volume to increase by 30%, and market management Increase efficiency by 50% During the epidemic period, taking advantage of the east wind of building Guangzhou into a "city of live e-commerce", Tianhe District actively used live e-commerce to help transform and upgrade the traditional wholesale market.

70 wholesale markets reopen

In order to do a good job in the wholesale market re marketing and epidemic prevention and control, Tianhe District has formulated the "Tianhe District wholesale market re marketing work plan" and established Tianhe District wholesale market re marketing work leading group and working team. The special class is composed of one staff member from commercial, emergency, market supervision, urban management and other functional departments The work of market recovery is "materialized".

In addition, in accordance with the requirements of provincial and municipal epidemic prevention and control, Tianhe District issued the first and second editions of the notification on the resumption of wholesale markets in Tianhe District; Printing and distributing the verification list of re marketing to all wholesale market operators for comparison and implementation, and timely adjusting the work flow of wholesale market re marketing, focusing on the implementation of the main responsibility of market organizers for epidemic prevention and control and production safety, and accelerating the re marketing of wholesale markets. It is worth mentioning that Tianhe District has formulated the "one policy one policy" plan for the resumption of 70 wholesale markets in the district to guide the orderly resumption of wholesale markets in the whole district.

In view of the 24 key wholesale markets in the whole district (with Shahe clothing wholesale market as the key point), Tianhe District has also established the hanging bag system, printing and distributing the responsibility system of Tianhe District Leaders' hanging bag key wholesale markets. The leading cadres of Tianhe District hang up the 24 key wholesale markets, and supervise the spot through "no greeting, no notice and going to the spot" irregularly In the way of inspection, the responsibilities of all member units and market organizers of the regional wholesale market re marketing leading group should be compacted, and relevant departments should be guided and supervised to solve the difficulties encountered in the process of wholesale market re marketing according to laws and regulations, and do a good job of helping.

In addition, during the period, Tianhe District, according to the situation of epidemic prevention and control at home and abroad and relevant requirements, through wechat group, on-site supervision and inspection, etc., urged the operators of wholesale markets to treat foreigners shopping in wholesale markets equally, so as to prevent differentiated treatment.