Is Community Business Easier To Pick Up? The Five Projects Of Magic All Give Detailed Conclusions.

Entering the April, business recovery and warming began to become the key words. Individual business projects even opened the spring and summer fashion week to enhance customer experience and stimulate consumption. For the coming of compensatory consumption, community commerce is highly regarded as being close, fast and convenient. Some agencies predict that after the outbreak of community business will first warm up.

Qi Xiaozhai, director of Shanghai Commercial Economic Research Center, holds similar views. In his view, community commerce was the least affected during the epidemic, and the resumption of production should be the first to pick up business, but that does not mean that all community businesses can pick up quickly.

Comparatively speaking, community business projects with open space are faster than box type businesses, and the most closely related consumption is recovery, such as catering, supermarkets, retail, selective consumption and promotion of consumption.

In the post epidemic era, is community business really getting warmer? How is the vacancy rate of community business in the context of brand adjustment in store layout? Specific to all formats, which brands first welcome the consumption boom? In view of these problems, the five boutique community commercial projects in Pudong and Puxi, Shanghai, are located on the spot: Shanghai Nanyang 1931, Zhonghai Huanyu Hui, Xikang 189 lane, Yueda 889 and Pudong Jiali city.

Switch shop status: empty shop phenomenon still can not be underestimated.

Under the influence of the epidemic, the vacancy rate of shopping centers in Shanghai's core business circle shows an upward trend, and the five commercial projects on the site of the winning business network are obviously showing two different trends in the empty shop.

Although Nanyang 1931 has an area of only 20 thousand or more, the number of shops in the project is close to 20, and most of them are shopping malls, which do not indicate the following brand names. There are also 20 shops around the world in the enclosure, while the individual catering brands have not been evacuated, but they are also in a state of closure. The total building area of Xikang 189, with 38 thousand and 800 sides, has 13 brands. Comparatively speaking, Yueda 889 and Pudong Jiali city's control shops control about 10.

This shows that the overall business environment is getting warmer, and the opening rate is also a challenge for community businesses.

Various formats: catering, supermarket passenger flow significantly warmer

Although sparrows are small, they are full of all kinds of organs. Although community business is not large, they also include rich formats such as catering, retail, supermarkets, children's amusement / education, life services and so on. Among them, the supermarket format can be described as an indispensable form of livelihood during the epidemic.

The first quarter Retail Report of Taiping Davies showed that in the first two months of 2020, the total retail sales in Shanghai decreased by 20.3% compared with the same period last year, but the performance of the supermarket is still bright. In the five projects of the winning business network, the box horse Mini introduced by Nanyang 1931 and Xikang 189, the BLT of Yueda 889 and BLT of Jiali city in the south of the city, the passenger flow performance is better than that of the other shopping malls in the same period.

Food and beverage industry is still the place where passengers are gathered below the line, especially the fast food and tea brands on the negative level. Queues appear even at noon. However, after being hit hard during the epidemic, many restaurants and brands chose to close the store, leading to a "double cold day" situation in the shopping malls. For example, the McDonald's, too two pickled fish and other popular restaurants in Zhonghai Huanyu are queuing up in the past. The individual restaurants on the same floor only keep their stalls and are in a closed business, let alone those restaurants that have closed stores and are replaced by other brands.

As for children's training, fitness and entertainment formats, the epidemic is still in a state of setback due to the fact that the epidemic is not yet over. Instead, the hair and nail shops in the form of life services are beginning to show signs of recovery.

Specific performance of each project:

Nanyang 1931:

Less than a year after its opening, many brands of Nanyang 1931 came out, with plenty of surrounding customers, such as Tai Tak garden, triumphant court, magnolia flower garden and other residential areas.

Near 12 noon, other areas are more deserted than box horses fresh food and dining areas. It is worth mentioning that the shops on the first floor are more popular, and the swing area has become a more desirable place to stay.

Zhonghai Huanyu:

The dining area at the B1 level is still a gathering place for tourists. At noon, most restaurants and restaurants are filled with customers. Some famous restaurants, such as McDonald's, too two pickled fish and so on, even queued up. The mobilization of a child's heart at the same level is not as lively as it used to be.

Thanks to the open shopping area and sunny weather, visitors are more frequent here and are willing to stay outside the store for a long time.

Xikang 189 Lane

The total area of Xikang 189 Lane in Shanghai is 38 thousand and 800, with a total of 11 floors, creating a vertical space from bottom to top. At 2:40 in the afternoon, because of the meal time, the whole project had less traffic. The box horse fresh living on the B1 floor and the 1 floors of the poem should be the two most frequent shops.

The Thai wind, which is located on the 5 floor, has been closed since January 28th. The 6 and 7 floors of the project are WeWork.

Yueda 889

Compared with enclosed box type projects, the glass dome design of Yueda 889 project makes the project more comfortable and more comfortable.

The time is 15:30, compared with the upper level, the first floor of the passenger flow is more objective, especially the Chinese duty-free shops, Wagas and Muji are the three most shops on the first floor. The retail formats of other floors are relatively cold.

Kerry City, Pudong

As a model of high-end community business, the situation of Pudong Jiali city's business recovery is fairly good.

At 11 a.m. on weekdays, there are not many passengers in the mall, mainly in some retail outlets and public rest areas. However, there are many takeout workers in the project to pick up meals and deliver meals. Just after 11:30, the passenger flow gradually increased, and the catering area began to rush to the peak.