Shenzhen Fashion Week Is Actively Responding To The New Mode Of "Cloud Show"

In April 10th, the first short video version of "online show" - Shenzhen Fashion Week The curtain rises. After 5 years of development, the professionalism and internationalization of Shenzhen fashion week are constantly keeping pace with the top fashion week. In order to continue to make voice in China's fashion and fashion in the international fashion industry and vigorously promote the innovation and development of fashion industry, the Shenzhen Fashion Week Organizing Committee decided to make its decision in March. "Shenzhen fashion week, Yun Xiu 2020 autumn and winter series" Postponed to April 10~16 days The fashion week with video and multimedia content will be held in an all directional and digitalized way to create a grand event on cloud.

"Shenzhen fashion week, Yun Xiu 2020 autumn and winter series" New boundaries, creating fashion and new life " As a theme, we explore the infinite possibilities of breaking through creation from different perspectives, establish a brand-new aesthetic cognition, integrate art, humanity, life, commerce and science and technology, combine the new thinking of tradition and innovation, interest and individuality, realize the pluralistic integration of this era in deep interaction, and find new resonating and sustainable development attitude in the changing process.

"Technology + fashion"

Opening the Shenzhen mode of cloud show fashion week

On April 10~16, the Shenzhen fashion week will release 70 short videos of brand and designer on the official account of vibrato. The brand and designer who participated in the show will present 2020 autumn and winter new products and new concepts with exquisite creative short videos. 。 The combination of "technology and fashion" will make Shenzhen fashion week Yun Xiu 2020 autumn and winter series more enthusiastic and have a sense of future.

As the first short video version of "Shenzhen online show" created by the fashion week in Shenzhen, the official voice of the tremor officially promoted the entry of super traffic with the "open screen" resource location. After the exposure, vertical KOL participated in the fashion week and helped to distribute the content of the PUGC. With the creative interaction of fashion designers and network designers, we participate in a fashion week on the national fashion, leading the fashion trend.

"Independent originality and commercial landing" is a major feature of Shenzhen fashion week. Shenzhen fashion week official line. SHOWROOM platform Future Now It will also be released on WeChat public number and WeChat applet in the same period. Future Now is an online display and ordering platform tailored for brands and designers, so that buyers from all over the world will not be able to see the order at the scene, and create a new online mode of "watching and deciding".

Fashion is not absent.

International and domestic brand strength first

This year's Shenzhen fashion week releases 10 Creative short videos from Jones in the morning, from 11 in the morning to 20 in the evening. 。 The first day was released. Tony&tony's, SANMIAO three Miao, CHLOSIO, CHLOSIO, SEWAN, Wen, MIGAINO, MYSCISSORS, Greece, odbo, MORELINE Mu Lan, OBBLIGATO Olivia, Song of of song song 10 brands show.

Then there are more brands: Marisfrolg, ZHUCHONGYUN, AUM, um, ELLASSAY, LA, DANUM, Adan, EITIE, love, EXCEPTION de MIXMIND exceptions, VIMAGE Weilan Ji, Jesse, Yu & amp; t, and ZHUCHONGYUN, Hong Kong, Hong Kong, China, Hong Kong, China, China, kjenniti, Ji Ji Xiang Zai, Chau, ANNAKIKI, DAMOWANG, Vmajor, PANTTERFLY, SUORYYI one, COMPLEMENTAIR, Maggie Ma, Ma Jing, MAO MART Homme, and MART A large number of well-known brands and designers will bring the latest trend of the season, so that online publishing will be closely linked with the mature industrial chain, laying a new trend in the mainstream fashion market.

The new mode of combining technology with fashion and creativity is also attracting. France SUNDAY LIFE, UK TRUE DECADENCE, UK ISA-Jenny Packham, Australia ELLIATT Among other international fashion brands, these brands will present the image of 2020 autumn and winter new products in the short video of creativity.

Technology empowerment

The fashion engine of industrial upgrading in Tai Wan District

"Shenzhen fashion week, Yun Xiu 2020 autumn and winter series" is jointly sponsored by the Shenzhen Municipal People's government, the Shenzhen Municipal Bureau of industry and information technology, the Shenzhen apparel industry association, the regional people's Government (New District Management Committee), and the strategic partner of the global fashion industry, Endeavor Wei Mei.

This year, the 40th anniversary Shenzhen Special Economic Zone (HKSAR) has been established. The fashion industry, represented by clothing, has become a beautiful business card of the city. It is an important support for Shenzhen to build an innovative and entrepreneurial city with global influence. In order to seize the great historical opportunity of building "double zone driving" in the big bay area of Guangdong, Hongkong and Macau and the leading area of socialism with Chinese characteristics, the Shenzhen fashion week aims to enter the international fashion week series, and join hands with the International Fashion Festival to innovate and develop. With the new era, new goals, new thinking and new development as the driving force, Shenzhen fashion week will strive to become the internationalization of the big bay area of Guangdong, Hong Kong and Macao. Shang's "nuclear engine" has the world's influence on "innovation and entrepreneurship, creative capital" and "world fashion Chinese card".