Shanghai'S Fashion Turn To The New Direction Of Online Fashion Industry Development?

Recently, due to the impact of the new coronavirus epidemic, the fashion industry has been greatly affected. For example, many buyers and Chinese bloggers were absent from fashion week in New York and London. And because of the growing severity of the new coronavirus epidemic in Italy, the fashion week in Milan can only end in haste. The 2020 autumn winter fashion week, originally scheduled for March 17th to March 21st in Seoul, was also cancelled.

Recently, a piece of news in Shanghai fashion week has aroused many discussions in the fashion industry. Shanghai fashion week, which originally announced the postponement date, has made a bold attempt recently. After organizing the Committee and communicating with each other and making serious plans, it announced that it will join hands with Tmall power of the Alibaba group's electricity supplier platform. It will launch the "fashion week in Shanghai Fashion Week" on the Tmall fashion week in the coming season, and will meet with you on cloud from March 24th to March 30th to bring a different fashion week on the cloud.

Lv Xiaolei, Deputy Secretary General of Shanghai Fashion Week Organizing Committee, said to everyone, "in fact, it is not easy for us to make such a decision this time. First, we need to get the understanding and support from all sides. Among them, Tmall has made a very quick response to our proposal, and it is only a short time from proposing to practical operation. Maybe this is the perfect interpretation of the speed and vitality of China's fashion week. Because this is in the period of new coronavirus epidemic, there will be such a different way of presentation. At the same time, we hope that through this new attempt, designers can try to diversify display and sales channels, and fashion week is also a reflection of the future development direction, or should we say that we have not wasted a field. Crisis. "

For the time being, in fact, the live broadcast of the show is nothing new. In fact, the live broadcast of cloud has become commonplace in every fashion week. During the Milan fashion week, Gucci used the live broadcast behind the scenes to witness the birth of the 2020 autumn winter series.

However, unfortunately, the form of Italy has become increasingly severe because of the epidemic. Later, GiorgioArmani quickly cancelled the show on the spot, instead of recording it in the open theater, and broadcast live through the Armani official website and social media channels. So this fashion week is very special because there are no spectators in the scene.