7 Days, 434 Video Conferences: Red Dragonfly'S Number Wise And Self Rescue Road

On February 11th, yesterday, Qian Fan, vice chairman and vice president of Zhejiang Red Dragonfly Footwear Limited by Share Ltd, participated in the online lecture hall of Ali Yun's new retail war epidemic growth camp, which was launched on nail. The theme of the speech was "standing in the epidemic situation and seeking a more powerful intellectual power". To continue its breaking and restructuring in the business world.

Red Dragonfly shoe industry was founded in 1995, brand positioning "business fashion shoes". Since the outbreak of the epidemic this year, a large number of Red Dragonfly shops have been suspended, and a large number of employees are waiting for work at home. Nearly 4000 shops rent and tens of thousands of employees spend nearly 100 million yuan a month.

"In February, we issued a red dragonfly's warm heart letter, which greatly encouraged the morale of the staff. At the same time, the Red Dragonfly battle "command" was also completed at the first time. Qian Fan said, "since the offline stores can not operate normally, they will move the store to the Internet and move to the community." We do the whole command through the nail number, intelligence and new retail tools, and officially open the "Dragonfly battle".

Qian said that number intelligence is the core hub and the basic tool for quick turnover. Nail is an effective solution.

At the organizational level, the organization mode of traditional enterprises is issued by orders. In the "epidemic", the Red Dragonfly command department carries out the end to end instruction mode through the nail group, directly orders the terminal manager, and returns the execution results on the same day, which improves the work efficiency and realizes the flat management.

Billion power understands that Qian Jinbo, chairman of the red dragonfly, proposed in February 8th that it could get through the whole line under the online and offline links, use OA system to carry out remote office work, and implement the new marketing mode of store digital intelligence and direct distribution direct selling.

Working mode level, during the epidemic, red dragonfly launched all staff online office. In from February 1st to 7th, the Red Dragonfly joined the agents to join in the battle, and launched a total of 434 video conferences.

At the same time, the Red Dragonfly command department uses the task book to standardize the daily behavior of terminal shopping guide, such as membership care, community maintenance, main push commodity, distribution and other standards. And the reward reward order is issued to motivate the terminal, ranking instantly and instantly rewards.

At the marketing mode level, the Red Dragonfly uses the existing 5 million 60 thousand member assets to link these members to the AIPL mode (link of cognition, interest, purchase, loyalty), and then carry out one to one touches and marketing, and then transform them, and then pull up the new ones.

At the same time, the 4000 stores are also involved, according to the participation rate of stores, forming a community, a community or a community model. The shopping guide shares the product through the nail shop to promote the transaction.

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During the "anti epidemic" period, red dragonfly launched the 30 day growth plan of "retailers in line with epidemic prevention" in the nail cloud classroom. It integrated Taobao university resources and made courses for 1 hours a day, helping to purchase and sell 1 months' skilled retail ability.

Billion power understands that through the battle "epidemic", red dragonfly has successfully realized four transformations: first, the sale position is transformed from the terminal store sale to the three-dimensional sales network; the two is to change the parallel relationship from line to line, and the three is to transform the management result management into data process management, and the four is to organize the mode from the bottom to the next level. The mode of management is transformed into an efficient management mode of end to end.

Qian fan pointed out that the Red Dragonfly managed consumers through data stations, combined with the location and Ali online data of the stores, and saw the demographic attributes and consumption preferences of the surrounding population, forming a data asset belonging to the red dragonfly, successfully creating a digital store, and rapidly upgrading the community marketing.

It is reported that from the commanding officer issued the task book began 2 days, to line the crowd as a seed to pull new users, red dragonfly national community has set up nearly 400, shopping guide and customers online transactions, considerable performance.