Since The Outbreak Of Moncler, The Number Of Stores In China Has Decreased By 80%.

In February 10th, Moncler, a luxury brand in Italy, released the key financial data for the 2019 fiscal year. Thanks to the steady growth of various markets and sales channels, net sales increased by 15% to 1 billion 628 million euros compared with the same period last year, an increase of 13% over fixed exchange rates. After the news, Moncler shares rose 2.63% to 39.73 euros per share.

Two thousand and nineteen In the financial year, driven by the strong growth of online direct outlets and online business, the net sales of Moncler in Italy increased by 11.4% to 185 million euros compared with the same period last year. Thanks to the excellent performance of Britain, Germany and France, the net sales of Moncler's EMEA (Europe, Middle East and Africa, but not Italy) increased by 14% to 464 million euros, and the net sales of the American market. The volume increased by 16% to 264 million euros.

Moncler has maintained rapid growth in Asia and other countries, with net sales rising 16% to 715 million euros over the same period last year. It is worth mentioning that the Japanese market has maintained the momentum of growth in the context of the excise tax increase. Although China's Hongkong market has been severely affected by social tensions, mainland China and South Korea have performed well. China is the best selling market in Asia.

For the recent outbreak of the new crown pneumonia outbreak in China, Luciano Santel, chief supply officer of Moncler, said, "the epidemic has had a great impact on China's Moncler business in the past two weeks, and the situation is very serious now." Moncler said that since the outbreak of the outbreak, the number of Moncler stores in China has decreased by 80%. Moreover, the sharp decline in Chinese tourists has also greatly affected other Asian markets. The Asian market and other countries account for about 40% of Moncler's global sales.

Remo Ruffini, chief executive of Moncler, said: "Moncler has already deployed a response plan in various departments, and has postponed investment plans in all aspects. Moncler will focus only on key projects at present, and about 20% of planned investment is temporarily shelved. Although Remo Ruffini said he could not predict when the epidemic could end, he believed Moncler could survive the crisis.

Taking into account the impact of the new crown pneumonia epidemic, Moncler was cautious about the 2020 fiscal year and did not disclose the specific expected data. "It is difficult to predict the impact of the epidemic on the 2020 fiscal year at present," he said.

In the 2019 fiscal year, with the promotion of the single brand store network, Moncler's wholesale channel and retail channel business grew steadily: the wholesale channel net sales increased by 11% to 370 million euros compared with the same period last year; the retail sales of retail channels increased by 16% to 1 billion 257 million euros compared to the same period last year. In the fiscal year, Moncler's comparable store sales increased by 7%, but it was slower than the 18% increase in the 2018 fiscal year.

By the end of December 31, 2019, there were 16 new stores in Moncler retail outlets, a total of 209, and 9 single brand stores in wholesale channels. There are now 64 stores.

On Monday, Remo Ruffini said in an interview, "at present, Moncler has not discussed with anyone about mergers and acquisitions". However, Luciano Santel revealed that Moncler plans to introduce a loyalty share plan that will enhance existing shareholders' control over the group. Santel said that the plan would allow Remo Ruffini (holding about 22% of Moncler) to raise its voting power to 29.9% in response to "possible merger with other companies" in the future.

As of December 31st, the key financial data for the Moncler2019 fiscal year are as follows:

Net sales increased by 15% to 1 billion 628 million euros, up 13% from fixed exchange rate.

Comparable store sales increased by 7% over the same period last year.

The adjusted EBITDA (interest tax depreciation and profit before amortization) was 575 million euros (500 million euros in 2018).

The EBITDA rate was 35.3%.

Net profit increased by 9% to 362 million euros compared to the same period last year.

By Region:

Italy: net sales increased by 10% to 185 million euros compared to the same period last year.

EMEA (excluding Italy): net sales increased by 14% to 464 million euros compared to the same period last year.

Americas: net sales increased 16% to 264 million euros compared to the same period last year.

Asia and other countries: net sales increased by 16% to 715 million euros compared to the same period last year.

By channel:

Retail sales: net sales increased by 16% to 1 billion 260 million euros compared to the same period last year.

Wholesale: net sales increased 11% to 370 million euros compared to the same period last year.