Project Case Of Qingdao International Garment Industry City

Project brief introduction

The project is located at the junction of Tianshan Road and Jiujiang road in Jimo City, Qingdao. It is adjacent to Qingdao Chengyang area, adjacent to Qingxin Expressway and Qingrong Intercity Express Railway. Its traffic advantages are impeccable and its location advantages are unique. According to the mode of "industrial and commercial synchronization, integration of production and city", the industrial city plans and constructs three major groups: R & D and production groups, industrial supporting groups, and life supporting groups. Among them, R & D and production groups include four divisions, including brand research and production area, brand incubation area, brand supporting area and brand headquarters area, which undertake R & D, production, incubation, matching, headquarters and other functions. The industrial supporting group includes two parts: the business district and the business district. The business district includes the business headquarters area, the international brand area, the domestic brand area, the new sharp tide area, the brand direct camp area and the supporting transaction area. It is responsible for the commercial functions such as the trading, distributing, dispatching, dispatching and logistics of the finished garments, accessories, and equipment. The business district includes the brand creative area, the clothing exhibition area, the electronic commerce area and the business office area, undertaking the business functions of creative design, exhibition trade, fashion publishing, hotel, conference, business office, e-commerce and so on. Life groups include residential areas and community service areas, and undertake the supporting functions of home, life, catering and shopping. The industrial city set up 10 major garment industry service platforms, including finance, design, technology, procurement, sales, logistics and information, so as to promote the enterprises to be bigger and stronger.

Project orientation

The industrial city sounded the assembly of garment industry. Through "laying the foundation in one year, achieving results in two years, becoming a benchmark in three years and becoming a benchmark in four years", it became a famous garment research and production base, brand incubation base, enterprise headquarters base and commercial headquarters base in China. It has become a famous clothing culture and creative center, trade center, exhibition center and e-commerce center in China. It is a gateway to upgrade Qingdao's garment industry and create a new situation in Qingdao's clothing industry culture and creativity.

Overall planning

1, three horizontal and one vertical, four faces.

The demonstration area is on the north side of the municipal road - Jiujiang Road, south of the industrial city's cross main block Avenue, and the East and west sides rely on the vertical axis block avenue of the industrial city. In the demonstration area, the main road with three horizontal and vertical roads form a free and accessible traffic flow environment within the park.

2, block pattern, four zoning

Around the demonstration area, the surrounding roads and the three main vertical main roads are arranged in blocks. The two sides of the street are multi-storey buildings. They are built into blocks and connected together along the street. Combined with four zones of R & D, supporting services, image squares and living facilities, there are a number of open and unblocked and rich cultural deposits inside and outside the blocks in the demonstration area.

Operation mode

On the basis of learning from the Milan model and combining with the reality of China's garment industry, Qingdao international garment industry city adopts the production city complex mode, which is the leading position in the country. The production city complex is a complex based on the industrial cluster to ensure the effective operation of the industrial cluster, and the concept of urban operation is used to create a comprehensive service and compound function. Its industrial form is represented by industrial clusters, which has realized the coordinated development of industry, commerce, service industry and real estate industry. As a comprehensive urban function, it has realized the integration of industrial space, commercial space, living space and living space.

Project objectives

1. Overall operational objectives

Boost Jimo to build a garment billion industry;

Boosting Qingdao to become a fashion and fashion capital.

2, the goal of industrial upgrading

Become a model for upgrading and intensification of traditional industries.

Become a model of "healthy development project for small and medium-sized enterprises" in Jimo.

It has become a famous clothing research and production base and clothing culture and creative center in China.

Become a famous garment brand incubator in China.

Become the headquarters base of brand clothing enterprises.

3, target of market upgrading

Become the commercial headquarters base of Chinese brand clothing.

Become China's local brand "outlets";

It has become a famous brand clothing trade center, exhibition center and e-commerce center in China.

Service description

China Industrial and commercial research institute is an integrated industry consulting service provider of "big data + research + planning + investment + fund". It is committed to providing consultation and solution for industry, local government, urban New District, Park Management Committee, and developers in the fields of industrial planning, industrial space, industrial platform, City operation, industrial finance, industrial declaration and industrial upgrading and transformation. The core businesses include: industrial planning, park planning, industrial investment planning, industrial project packaging planning, industrial park upgrading and transformation planning, industrial estate planning, special Town Declaration and planning, rural complex declaration and planning, Rural Revitalization Strategy Planning, and business plan, feasibility study report writing, Industry Research Report and customized Research Report, industry white paper, etc.