In 2019, We Learned These Tricks, And 90% Of The Clothing Stores Were No Longer Afraid Of Off-Season.

At the time of the off-season clothing industry, it is the main task for many shopkeepers to cope with the off-season business. So what should we do in the off-season to make the off-season not light? Today let's take a look at some of the best practices for clothing stores to cope with the off-season.

　　 How should clothing retailers cope with the weak market in the off-season?

One is to wait passively, to pile up old goods and sell them at a low price, hoping to spend the summer in the autumn.

The other is to continue to put in some new models to attract consumers and to deal with the backlog of goods.

Which one is better? No doubt the latter. Clothing stores do not buy goods, no new models, they can not arouse customers' desire to buy, you are waiting passively, customers are also waiting passively. In this way, everyone is waiting for the business that might have been lost.

If clothes do not have new money to stimulate consumption, it is not a big problem to estimate that the old clothes of ordinary families turn over for two years without buying new ones. Nowadays, consumers do not lack clothes. What is lacking is freshness. Retail stores play a very important role in the apparel business chain. Only when the retail stores produce new products, will consumers be interested in buying them.

A small amount of money into some new products, to the downturn in the clothing business to invest a few stones, turn a little bit of waves. Perhaps this strategy can make you stand out in the local clothing store and gain an advantage. When the clothing industry has entered a low business season, if we adopt a flexible pricing strategy, we can make the business "slow season".

　 How should a clothing store cope with the off-season? 01, constant change.

The value and quality of products are the most important factors in product pricing. The value and quality of products are the most concerned, sensitive, influential and substantive aspects of customers. The so-called "value for money" means that good goods can sell a good price. Even in the buyer's market, good goods should be in a reasonable price range, "gold is always shining."

You know, objectively, there is such a customer group. They firmly believe that "people do not know goods, money knows goods". If in the off-season, eager to make a substantial reduction in the price of good products, some consumers will be skeptical, unwilling to buy cheap goods, and willing to buy "good value for money" good products, even if the price is higher.

　　 How should a clothing store cope with the off-season? 02, low profit law

If seasonal price cuts, the price will drop to the bottom. This method is "low profit law". That is to say, as long as there is profit, we will be satisfied and avoid greed. In fact, this method embodies the principle of "incremental price reduction and price increase". Low profits seem insignificant, but the price fall (cheap) will increase sales, resulting in an increase in total profits. Excessive greed will backfire.

　 　 How should a clothing store cope with the off-season? 03, the need is not expensive.

For some special products, even if the cost is not too high, the value and quality are also general, but the market is hard to find this product. It can hang up its price and wait for the purchaser to buy it. Some of these products are willing to pay a high price. From that, you can get high profits. Product pricing is a dynamic process, and different pricing strategies should be adopted according to different situations. The above 3 points about the price problem need to be specific to a separate application.

　 　 How should a clothing store cope with the off-season? 04. Store display

We need to update at any time, change positions and accessories, and bring fresh aesthetic feeling to customers as much as possible. When leaves are retailing, they lay at least 3 to 4 hours a day.

　 　 How should a clothing store cope with the off-season? 05. The dress is three minutes and seven cents.

Medium and low-grade clothing, if the fabric is not too bad, well done, add a lot of points. What is the difference between the clothes of the store and the top grade clothes besides fabric? That is the special level of the ironing, not the fabric part. It is the corner, collar, hem, side seam and cuff. The general store is basically steam hanging hot. This kind of iron is no problem for fabric crumple, but the important part is not. If the temperature is not enough, we need to use a little professional industrial bottle. But please be careful not to press too long. It is easy to shine on your clothes. Press down and press the jet to ensure that finishing your clothes is another concept. We must be careful and diligent in this work.

　 Services:

Some shopkeepers put their computers in the store, and everything was playing with computers. When the guests arrive, just look at them, even if they have greeted the guests, then play on the computer or talk to the guests on the side of the computer. That will make the guests feel that you are very busy and have no time to greet her, causing the guests to have a casual look, then flick their sleeves and walk out of your shop door.

As far as I am concerned, if there is something to do on the Internet, if it is not urgent, we can slowly and slowly greet the guests in front of the store. Although many guests will say that you are busy with your work, I will take a look at it, but if you really keep busy with your own business and ignore her, the deal will be further away from you.

Although we should be enthusiastic about our guests, we should not be too enthusiastic to make the guests feel disgusted. You can chat with guests at any time, or compliment on her dress and taste. Anyway, try to talk to her as much as possible and let her feel that while she is wandering while others are chatting with her, she will naturally spend more time in your shop.

When chatting, introduce appropriate clothes and trousers to her appropriately and try her best to try them on. As long as the effect is good and the price is almost the same, it will not be far from the transaction, so the turnover rate can be greatly improved.