The Models Carry On The Money, UT Series Make Up The Short List Of Uniforms.

Online sale of 4XL increased from 99 yuan to 979 yuan.

"Straight door is crooked, the model carries away to pay!"

Daily News (reporter Zhu Yunyan) yesterday, people were again shocked by the sale of UNIQLO joint UT.

In order to grab the latest KAWS UT series of UNIQLO, the roller shutter doors of Hangzhou Xixi impression city UNIQLO store are being crowded and twisted. Consumers rush into the store and carry the human model directly to pay.

There are Joy City, Baolong City, Lixing square...

As long as there are stores in Hangzhou where there are UNIQLO stores, there are almost long queues.

The new mode of looting is UNIQLO's sixth quarter joint UT with KAWS, a famous contemporary artist in New York. After the two sides' cooperation with SNOOPY and Sesame Street, the three party series UT has set off a hot wave all over the country.

UNIQLO marketing department staff told reporters that this season is KAWS's most famous works of art, so it may lead to more enthusiasm.

By the evening of last night, the series of T-shirts had risen from 99 yuan to 150 yuan, or more than 50%.

In the "buy" platform, less volume of 4XL size was sold to 979 yuan!

Almost all the stores with UNIQLO are lining up 600 t-shirts for 1 minutes.

Some people have identified the "UT series" of UNIQLO as "new era T-shirts". Movies, cartoons, animation, art, music and other popular culture are presented in a new way every year on UT, becoming the simplest trend tool for young people to express their individuality and freedom.

Because of this, the UT series is very popular with the younger generation.

Zhu Feng, who lives in Xihu District after 00, is also a loyal fan of UT series.

At about 9:30 yesterday morning, he arrived at the impression store of impression city in Xixi. He thought he was already early enough. Only more than 100 people were waiting in line.

By 9:58, the rolling door of the UNIQLO store slowly rose, and the long waiting consumer had already been unable to bear it, and the "hard drill" went in, causing the rolling door to be arched.

After entering, the scene of everyone's madness and robbery made Zhu Feng "stunned" and saw everyone rushing headlong into the crowd. As long as this series of T-shirts was robbed, someone even picked up the humanoid model directly to pay for it.

600 shirts were robbed in less than a minute.

Not only is Xixi impression city, but yesterday the shopping mall of Hangzhou, Binjiang, Baolong City, and Star Plaza were all queued up by the UT series of UNIQLO.

There are even the citizens of Hangzhou, who have never seen so many people in Baolong city.

Reporters learned that the KAWS UT series sold yesterday has 12 adult outfits (99 yuan), 6 children's wear (79 yuan) and 3 canvas bags (99 yuan).

Zhu Feng told reporters that after grabbing all T-shirts, there are still many people staying in the store, in addition to trying to exchange sizes with others, and others are directly increasing the price at the scene.

Zhu Feng grabbed 4 T-shirts, but 1 of them were not their own yards. They raised 20 yuan directly to the others.

He told reporters that many people did not buy T-Shirts for themselves, but to make a profit.

Soon, yesterday afternoon, some people sold the T-shirt on the leisure fish platform. The price of the single adult T-shirt was 100-150, and some people even had more than a dozen stock. In the "buy" platform, the 4XL size with less volume was sold to 979 yuan.

UT series supplement UNIQLO short board

Growth in fast fashion brands

In fact, in recent years, fast fashion brands are not having a good time.

Last year, the UK's fast fashion brands New Look and Topshop quit the Chinese market one after another. Last month, the fast fashion brand Forever21 of the United States also confirmed its withdrawal.

And relatively well-known brands such as ZARA, HM and GAP are also "hard". After the seven consecutive quarterly decline in global performance, GAP plans to close its stores close to 1/4; Zara parent's performance slows down, and H&M product backlog can not be sold.

But under such a "tragedy", UNIQLO once again triggered a fever, but once again, founder Liu Jing is pushing the position of Japan's richest man.

You know, UNIQLO used to be the most fashionable brand in many people's minds. Too simple modeling has been criticized for a long time by fashionable young people.

However, since 2003, the short board of UNIQLO's "lack of trend" has been complemented by the UT series.

Since its inception, the UT series has collected the classic cartoon characters such as Disney and Xiao Huang people, combined with the artists and creative workers from all over the world, such as Cao Yai, graffiti Godfather Futura and so on.

With the strong supply chain of UNIQLO, the pricing of the UT series is also very close to the people.

UNIQLO staff told reporters that kaws sold well every quarter, which is related to the overall commodity strategy of UNIQLO UT, including IP cooperation and graphic design, which are more concerned about young people and personality creativity. It is a form of bringing art culture to everyone's life with the means of people and accessible UT.

Yang Chun, a personage of Yintai, told reporters that UNIQLO's various cross-border activities, including cooperation with Lemaire, a former designer of Hermes, crossed the boundary of the South Dream Palace Museum, the two dimension and other fields, and the UT series that was launched indefinite, could capture consumers of all ages.

Both practical quality and tidal current are the sharp weapons of UNIQLO under the "declining trend".