Children's Clothing Brand ABC Kids Will Enter The US Market And Start The First Step Of International Expansion.

After 35 years of development, China's children's clothing brand ABC Kids plans to start the first step of international expansion, and the first stop is aimed at the United States.

ABC Kids is expanding its market. At present, it has about 2000 stores in China, mainly selling children's clothing and shoes.

Under the guidance of 2am, a Losangeles based design consultancy, ABC Kids will begin to sell colorful footwear series products to high-end department stores and professional boutiques in the US.

The company has worked with brands such as Fila, Anta and Lining.

"Our strategy is to turn ABC Kids into an international brand, and the US market is the first stop."

The relevant person in charge of 2am said.

It is known that the brand is famous for its style design, bold graphic design and innovative technology application, and the brand side thinks it can provide a brand new product perspective for the new market.

"American children's shoes look very similar.

We think ABC's personality and unique products will attract American children. "

ABC Kids features sports sandals and sneakers, including classic tie modeling and fashionable heavy items, rich in variety. The products range from $35 to $60, with different sizes for infants and children.

Among them, the design of small capsule shoes is inspired by HASBRO's Transformers toy brand.

"Transformers's modeling is very popular in China, so we hope to provide more authorized products in the future."

In order to improve the brand awareness of American consumers, ABC Kids plans to launch a positive marketing offensive.

It will be on sale in the US business platform this year, and is attracting more than one social networking platform, including Instagram and YouTube, to attract fashion red.

In addition, magazine publications and electronic media will also be synchronized.