The 2018 Fastest Growth In Revenue And Net Profit In The 7 Years Has Been 2670 In The Country.

In March 13th, China's Li Lang Limited ("Li Lang") released its performance report for the year ended December 31, 2018.

In 2018, the income of the company increased 29.8% to 3 billion 170 million yuan, and the net profit increased 22.9% to RMB 751 million yuan.

The report points out that the growth of income and net profit mainly reflects that the retail situation of the "LILANZ" series is consistently better than that of the same industry, and that the channel inventory is kept at a healthy level, so that the confidence of the distributors will rise, and the performance of the order will be improved and the sales of the group will grow well.

Income and net profit hit a new high, achieving the fastest growth in 7 years.

For Li Lang, 2018 was a year of bumper harvest.

This year, along with the continuous growth of Chinese residents' income and the steady development of the consumer market, the annual performance of Li Lang has maintained a relatively rapid growth.

The report points out that the income of the company increased 29.8% to 3 billion 170 million yuan, and the net profit increased 22.9% to RMB 751 million yuan.

Both incomes and profits have reached a new high and achieved the fastest growth in seven years.

Among them, the income of "LILANZ" brand increased by 30.7% to RMB 3 billion 156 million yuan.

1) according to product categories, tops are still the main source of income.

Gross income accounted for 61.8% of the "LILANZ" revenue and sales increased by 23.5%.

Suit suits account for 7.5% of LILANZ revenue and sales increase by 47.5%.

Sales of spare parts increased by nearly 90%, accounting for 13.1% of LILANZ revenue, and sales of footwear products increased by more than 1.4 times.

2) according to regional income, East China and central and southern China are still the largest areas of income contribution, accounting for 59.1% (LILANZ: 59.1%) in 2017, and 54% in shops (2017: 51.4%):

East China: sales exceeded 1 billion yuan for the first time, and sales in the region recorded a rapid growth of 28.5%;

Sales growth in central and southern China increased significantly in the second half of the year, accounting for 25.9% of total revenue.

North China's annual growth is 42.1%.

Sales growth in Northwest China is 34.6%.

Sales in Northeast China increased by 19.2%.

260 new stores were added during the year, and 2670 stores nationwide.

In 2018, Li Lang achieved market expansion in the first year since he promoted the management of products and channels.

During the reporting period, the Le main series has entered the Jiaodong Peninsula and South of Jiangsu region through distributors. The LESS IS MORE series has also entered Henan, Anhui, Shaanxi, Jiangxi, Fujian, Jiangsu and other provinces in a consignment mode.

By the end of December 31, 2018, there were 2670 retail outlets in the country. The number of total stores increased by 260 during the year, and the total shop area was about 379 thousand and 900 square meters (December 31, 2017: 309 thousand and 600 square meters), an increase of 22.7% over the end of last year. "LILANZ" has a total area of about 379 thousand and 900 square meters.

There are 212 independent stores in LESS IS MORE, an increase of 123.

During the reporting period, he also continued to push distributors to set up shop in shopping malls of provincial and prefecture level cities to meet new consumption patterns.

By the end of 2018, the number of shopping malls has increased to more than 600, accounting for more than 1/5 of the total number of stores.

At present, all shops in "LILANZ" are decorated in the sixth generation. All shop decoration, including design and shop decoration materials, are provided by Lai Lang to ensure that the brand image of the distribution network is consistent.

Li Lang plans to launch the seventh generation image in the second half of 2019 to further enhance the brand image.

2019 plans to open about 200 stores a year

In the face of the rapid development of China's online shopping market and consumers' more attention to offline retail service and consumption experience, the brand advantage of LILANZ and LESS IS MORE series are suitable for the positioning and good momentum of online development, and continue to promote the development of new retail business.

Among them, the "LILANZ" LESS IS MORE shop has been opened in the fourth quarter of 2018, and the LESS IS MORE series design and operation center in Shanghai has also been launched in the fourth quarter.

The so-called new retail is to integrate online service, offline experience and new retail concept of logistics.

Lee will follow this direction to develop a new retail mode, online and offline, to sell products of LESS IS MORE in the same price, and deliver services delivered to stores or stores. It is expected to bring sales growth in the next 3 to 5 years.

As for the main line of online sales, it will continue through the flagship store of Tmall and Jingdong and through WeChat platform.

Besides the off-season products, the products and prices of the online sales platform are in line with the physical retail stores.

The report points out that in 2019, the company will continue to push ahead with the market expansion plan, opening about 200 stores a year.

At the same time, Li Lang will continue to promote the upgrading of the channel and increase shop in shopping malls.

In order to cope with the long-term development of new retail, LESS IS MORE will continue to increase the number of shops as a leader in the development of new retail, and will take the lead in the Beijing and Shanghai markets by using consignment mode, and continue to further develop the first and second tier markets in Qingdao, Tianjin, Zhengzhou, Xi'an, Hefei and Zhejiang.