Calvin Klein Or Pfer The Right Of Production Of Cowboy Products To Others.

Following the departure of the former creative director, the adjustment of the development strategy and the closing of the garment line, the Calvin Klein turmoil is not over yet. This is the turn of the cowboy line Calvin Klein Jeans.

Since Calvin Klein's clothing manufacturer Warnaco was bought by PVH group for $2 billion 900 million in 2012, the production of Calvin KleinJeans has been completed by the brand itself.

However, with the recent reform of Calvin Klein by PVH, the production license of Calvin KleinJeans may be pferred to others again.

According to the women's Wear Daily quoted people familiar with the matter, the takeover is likely to be G-III Apparel group, which is a manufacturer of women's clothing, accessories, swimsuits and other products in CalvinKlein North America, and is currently recruiting Calvin Klein Jeans president.

The source said that if the production license agreement was reached, G-III Apparel group will be responsible for the production and distribution of Calvin KleinJeans female products in North America, and the production and distribution in Europe will still be responsible for Calvin Klein itself.

At present, G-IIIApparel and PVH group have not responded to this news.

Generally speaking, if a brand is responsible for production and distribution, its control over product design, quality and sales channels will be stronger, and the adjustment strategy will be more flexible.

This is why PVH acquired the production and distribution of CalvinKlein when it acquired Warnaco.

At that time, Emanuel Chirico, chairman of PVH, said: "this is an opportunity to reunite CalvinKlein power and promote the development of brand globalization.

Direct control of the two major product lines of CalvinKlein jeans and underwear worldwide will enable us to release additional growth potential to major product categories, geographic areas and distribution channels.

The plan is very good, but the initial running in actually costs PVH a lot of effort.

At that time, Calvin Klein's jeans and underwear products were no longer brilliant, but became a burden.

PVH helped CalvinKlein clean up some sluggish, low price distribution channels, and then made better and more innovative improvements to cowboy products.

It was not until 2014 that Chirico had dared to confirm that CalvinKlein was "healed", especially for male products.

In 2016, Raf Simons became the creative director of CalvinKlein. After two years, the cowboy series was also pformed, adding more fashionable designs and fabrics.

In view of the good results achieved by Simons in the pformation of Calvin Klein, people are also looking forward to the new look of cowboy products.

American retailers such as Nordstorm and Messi, which have been placing orders for Calvin KleinJeans, have shown strong interest in new denim products.

But in the third quarter of 2018, Calvin KleinJeans's sales reaction was not as good as expected. It is reported that the sales volume of the product line in the US market is about $400 million.

Calvin Klein's trust in Simons began to waver.

Chirico, in a statement issued by the financial report, said the later known breakup warning: "from a product point of view, we are moving too far, too quickly, whether it is fashion or price.

We are trying to make up for this fashion mistake. "

He hoped that CalvinKlein Jeans could be more commercialized in 2019.

After Simons left, Calvin Klein integrated cowboy products and sports products.

If Calvin Klein Jeans and G-III Apparel group sign the production license agreement, it can be regarded as a way to help brands share pressure in the pition period.

Because G-III Apparel group has always been the Saviour of Calvin Klein, and there are healthy distribution channels in major department stores.

In 2018, the wholesale volume of G-IIIApparel group in Calvin Klein was US $1 billion 200 million, according to the women's wear daily.

In the third quarter of last year, when Chirico was worried about its declining performance, Morris Goldfarb, chairman of G-IIIApparel group, felt that the brand was doing well.