Do Not Be Impetuous Fashion Pursuers, Only Follow Your Inner Heart!

When it comes to cashmere, what do you think of first?

Comfortable, single color, monotonous style, dreary...

What people often think of is its comfortable fabric, but few people expect it in style. And with such a person, she adds a bit of affection to cashmere with her own design.

She was Ceng Liping, who studied painting from childhood, and had great talent for the perception and expression of beauty. She always liked the costume design, but she just liked it. The college entrance examination was admitted to the art and design specialty of Jingdezhen Ceramic Institute, and then embarked on a professional and mature design road. But this is not the end of the story.

Li-Ping Zeng

At that time, Ceng Liping did not realize his love for fashion design. People in that era seemed to have no strong feelings about it.

Instead, after work, she always felt that there was something in her mind that she could not put aside and felt vaguely that she should do something.

In this way, Ceng Liping, who has already worked, resolutely applied for the postgraduate design major of the Chinese Academy of fine arts, and began to accept the training and edification of the fashion design system.

"Now, if you let me quit my job, sell my house and go to grind for graduate school, I won't dare.

At that time, I was young by myself.

Perhaps this is the fate of her clothes.

Three years of study, let Ceng Liping not only harvest the art and aesthetic conception, let her grasp all kinds of fabrics, terminals and other process, in one attempt, clothing design has become particularly interesting. After graduation from the Academy of art, Ceng Liping has been the design director of Brand Company, mainly related to the fabric of cashmere, for a long time, Ceng Liping tired of blindly catering to the market, she felt that cashmere should always be somewhat different!

It is this belief that Ceng Liping started to set up his studio and then to the designer brand ZENE, which is a more than 10 year course.

Without sexy lace and giving up complicated patterns, Ceng Liping has made the traditional cashmere glow new vitality! "We will not damage the original characteristics of cashmere, accumulate lots of other fabrics, but reflect our design style through the details of the design and the outline of the clothing." in the design, ZENE uses bold profile to achieve structural pfer, while cutting the three-dimensional cut into cuffs and collar, and these changes have reached a balance and balance among them.

The original intention of the design is to express this dress better.

"Compared with many large companies, our advantage lies in the innovation on the style, which is different from the traditional cashmere's monotonous and boring, and of course the quality needs to keep up with it."

For designer brand, uniqueness becomes an important label that distinguishes it from other brands.

At the time of the Chinese Academy of fine arts, Ceng Liping took the lead from teacher Wu Haiyan. Her most impressive remark was: no matter what you do in the future, dress design or advertising design must have its own design style. This sentence has always affected Ceng Liping. "Since you have established a brand, you have a deeper understanding of this sentence."

Stick to your own brand style and stick to it no matter what happens.

This sentence is really very important to me.

ZENE is Ceng Liping who groped for a little bit to grow into what he looks like today. "For the designer to create a brand, money and management are the two biggest problems."

Sometimes there are good ideas, but money is hard to come true.

At the same time, creating your own brand is not just about making design so simple, it needs to consider a series of things, such as capital, personnel, cost, management and so on.

All the experience comes from Ceng Liping's accumulation of bits and pieces, which is mixed with numerous hesitation and confusion. But this does not mean anything, because she finally achieved ZENE and made this natural, comfortable and self brand.

ZENE has never been impetuous fashion pursuers, but borrowed from the nature of foreign things, returning to the heart of freedom and accomplishments of the real self.

In fact, this is also very much related to Ceng Liping's personality. When she founded the brand, she once said, "be sure to do what you like!" Ceng Liping likes traveling very much. She will feel that if she is in the same environment for a long time, there will be no inspiration in her mind. On the way to travel, she will not only observe clothes, but also feel the local culture and landscape, which will make Ceng Liping form some different ideas invisibly.

Like the Morocco theme of the 2017 spring and summer series, the unique arts and crafts of Morocco are hand picked and extended to the ancient city buildings. These elements are pformed into fashionable clothes under the designer's hands.

In the blink of an eye, Ceng Liping has gone through eight years' journey with ZENE. In the past eight years, he has cried, laughed, confused and resolutely. But for the future, Ceng Liping said frankly, "we will intensify our efforts in originality. In modern society, uniqueness is the key to brand growth."

Offline stores will also expand in the form of experience, and for consumers, Ceng Liping is no longer just selling simply. They will carry out market segmentation, and gradually select a group of high-end customer groups: pursuing a free lifestyle and pursuing their own personality.