Novice Shop To Catch These Points, So That Your Business Is Good To Explode!

Success is reserved for those who are prepared. Opportunities are reserved for those who are prepared.

-- Beveridge

The market is constantly expanding, and the children's clothing stores that are popular are more and more. Because children's clothing shop is a low threshold investment. If we do not do well in the preliminary planning, the risk is still great. Therefore, the novice needs to be cautious.

Successful location

The first element of the success of traditional children's clothing stores is location selection. For children's clothing shops, shop address selection directly affects long-term business performance.

District is king. In the big cities, the rent of gold shops can be fry up to millions, and the effect of geographical location on the success of children's clothing stores can be considered.

In addition, the rents of peers are always more expensive than elsewhere.

Accurate market positioning

The market positioning of business products is the premise of product sales, positioning is determined according to your specific market demand to determine the products you sell, positioning accurately determines the location of your shop, decoration and sales mode.

For example, positioning large children's clothing may affect your location near the school. Positioning accuracy is also that you are looking for goods that are large in demand but low in sales. The positioning that caters to this market demand is accurate positioning.

Appropriate publicity and promotion

As a saying goes, people should be low-key and do high work.

Shop is also the same, must be high-profile propaganda, no publicity no attention, no one noticed, business is not good.

Traditional times rely on word of mouth, rely on business cards, send leaflets, now many small businesses are willing to do some magazine advertising City, in the local BBS to do banner advertising or something.

Good shops should be publicized.

Shop display is exquisite and fashionable.

Some shops, full, clean, neat and orderly display is the foundation for customers to establish trust and shopping confidence.

Shelves half empty, messy environment, placed disorderly shops, it is very difficult to do business.

With the improvement of people's educational level and income level, the pursuit of comfort and happiness has become a trend. Shopkeepers should rely on the display and decoration of goods to attract customers to stop in front of shops, then enter the store, and begin to show interest and association with the display products, thus buying desire or buying behavior.

This conditional shop can be realized by window display. Shops that do not have enough space can be represented by the details of the shops.

Successful customer relationship handling

80% of turnover is generated by 20% of customers. What does it mean? Old customers are the main force of store sales. Our focus is on maintaining old customers. The development of a new customer is 3 times the cost of maintaining an old customer, but the economic benefits are very low. So we must do our best to not lose old customers.

There are many ways to maintain the old customers. The common one is membership system. The members of a certain store enjoy the discount that others can not enjoy. The cost of maintaining old customers is sometimes just the cost of a phone call and a text message, but it strengthens the position of your store in their hearts.

There are also relations between different old customers, which are very subtle.

Some stores divide customers into gold medal members and Silver members, VIP and diamond VIP. These methods are used by many stores, and successful shops are more familiar with them.

The professionalism of a children's clothing shop determines his status in the minds of consumers.

Every guest is a shirt seller. Nine herd Wang sells trousers. The real strong is the jacket, and the children's clothing brand is the same for children's clothes shop.

When I think of what to buy, I think of what shop I want to go to. This is the effect of specialization of children's clothing stores. Now we open shop not to pursue big and whole, but to pursue a kind of thing to achieve the ultimate goal, and then occupy the minds of consumers.

Exertion of stall effect

The stalls are cheap and cheap, but there are so many people buying so many people who put up stalls. What is the reason? Not because the things on the stalls are cheap, but when people buy the stalls, the psychological hint is that it was originally worth 200 yuan, and I bought it only 20 yuan.

This shows that what consumers buy is not a commodity. It is a psychological suggestion and a sense of satisfaction. A shop can provide customers with satisfaction beyond the price of goods, so it is easy to succeed.

For example, sending small gifts, large discounts, special privileges for members, etc.

Authority of shop image

What kind of shop has authority? Decoration is not fancy, color matching is concise, display is neat, price is unified, salesperson is professional, equipped with POS, cash register, computer ticket.

The first few are abstract concepts. A little attention can be made.

But such a shop will feel like a franchised store. It can be trusted to buy reassurance. Customers can bargain less, and goods can be sold at a price.

If the economy is not allowed, you have to do at least, decoration is concise, the display is neat, the salesperson is professional, otherwise it is equal to the stall placed in the shop.