Exclusive Interview With Designer Lin Youyue: More Than Ten Years, We Have Never Forgotten The Original Intention Of Designing The Road, And Helped The National Brand To Go International.

The third China (Shenzhen)

The curtain is about to start.

This time, let's approach the designer.

A designer who put the traditional handicrafts of the hand into the soul of modern fashion.

After 80, Chaozhou people graduated from the textile and Clothing Institute of Guangzhou University in 2004. In 2007, Shenzhen Xin Yue Jia craft Garment Co., Ltd.

The ability to handcrafted people has become the cornerstone of achievement.

In 2004, I graduated from the College of textile and clothing of Guangzhou University. At that time, I was confronted with a period of graduation without distribution. Students were timid and confused. Finding jobs was very difficult. Graduation means unemployment.

Fortunately, Lin's goal is clear, with four honorable certificates awarded in the past 19 years, and the courage to run to Shenzhen by four years' monitor.

The first job was a design assistant. Six months later, the designer was pferred to the company. At that time, the company had five designers.

Or the highest wage, the boss is most impressed with her handcraft ability.

Hand embroidery, bead ordering, hand hooks, hand weaving, the technology of making money in childhood, has now become the cause of her life.

After more than 3 years of practice, in October 2007,

Founded in Shenzhen, Xin Yue Jia craft Garments Co., Ltd., mainly designed, OEM, hand knitted, hand embroidered woollen garment accessories, 70% of the company's business is American orders.

Beginning in 2015, the company began to expand the domestic market, take out the quality and integrity of serving the foreign customers, and strive to become a handicraft department with the cooperation of local Brand Company and designers.

Make up the brand and deduce the modern fashion style by historical process

At present, the company has two brands, S.design and brand, especially brand, which is a very interesting brand.

The brand name is quoted from a long history of the Chinese hand hook weaving process. With distinctive innovative ideas, bold personality design and collocation, the modern style of fashion is inspired by passionate creativity, and the way of dressing personality freedom and fashionable comfort is used to satisfy the fashionable urban women who love life.

Constantly searching for all creative inspiration in the classic legends of the past, creating the trend with keen touch.

In this age of change and creativity, brand quietly continues the traditional Chinese folk hook technology, guarding the technology left behind by the ancestral home, combining the enthusiasm of the national hook technology with the modern fashion elements, and using a simple line to weave the exquisite clothing and accessories. This is the distinctive design concept of the brand.

If you describe it in one sentence

The design obsession is "continuing the national culture and creating a hundred years' enterprise".

Aim at one goal and go all out to achieve it.

It is Lin Youyue's dream to grow up in the clothing industry. From the 6 grade, she began to study art. She dreamed of becoming a fashion designer when she grew up.

Now, Lin Yu Yue is very clear about his goal in life. That is to aim at a goal and go all out to achieve it.

Calm down, one day it will come true.

We look forward to

The designer who persists in his dream and moves forward is going farther and farther away from his dream.

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