Luxury Goods Have Been Sniffing At The Electricity Supplier. Why Do We Change Our Mind Now?

According to the world clothing shoes and hats net, the world's largest families

Groups are coming one after another.

The number of people in the industry has been counted, and the largest luxury group in the world has been discovered.

With 7 shops in the first place, PVH group and Tods group are also accelerating the pace of opening stores.

The largest number of luxury goods groups in the world are coming to Tmall in a row. The number of people in the industry has counted in detail. It is found that LVMH, the world's largest luxury group, ranks first in 7 stores, and PVH group and Tods group are also accelerating the pace of opening stores.

Gucci's parent company, Kai Yun group, has recently stepped up its cooperation with Tmall in luxury goods.

What is interesting is that, judging from the recent earnings reports of the major luxury goods groups, those brands that "forge ahead" and embrace the new retail outlets have come out of an uplink line, and the number of stores has become a new indicator to judge the brand trend.

Take the global luxury goods giant LVMH as an example, all its products have already entered Tmall, and LVMH is accelerating its business.

Since July 2015, LVMH's first brand, Make Up Forever, has opened Tmall's tour. Since then, in a short span of two years, Guerlain, Fu Lei Shi, tiger Heuer, real time, MOET & CHANDON Hennessy and many other important brands have entered Tmall. Until now, LVMH has opened 7 stores in Tmall.

And the group's important luxury brand LOEWE is also testing new water retail. It opened a flash store in Tmall on Tanabata Festival this year.

According to the recently released Q3 2017 earnings report, LVMH announced the first 9 months of fiscal year 2017 financial data: LVMH ushered in the whole category of rapid growth, and cosmetics is the highest growth rate category.

Overall, sales in the first 9 months of LVMH increased by 14% over the previous year, up 12% from the previous year, which is higher than analysts' expectations. As China's "net generation" consumers began to buy luxury goods, LVMH continued to gain returns in digital and innovative marketing.

It is worth mentioning that in recent times, LVMH shares are ushering in a new high, with market capitalization approaching 130 billion, becoming the highest market value since the group was listed.

Similar to LVMH, there are PVH groups. Among the three major brands of the group, there are two main brands, Calvin Klein and Tommy Hilfiger, which have opened stores in Tmall.

According to the latest financial report, in the global fashion retail downturn, the PVH group's performance has gone up, including Calvin Klein sales rose 6%, including China, the Asian market is a very important growth engine, while Tommy Hilfiger rose 10%.

Gucci's parent company, Kai Yun group, has recently opened up new retail cooperation with Tmall. Its Stella McCartney online Tmall luxury platform Tmall-space has opened a flash store. Its products include Falabella, black chain handbags and so on, all of which are not yet sold in Chinese mainland stores.

Kai Yun's sports brand Puma entered Tmall in 2011. This year's double 11 growth rate is close to 80%, far exceeding the big market. The beautiful performance of Tmall has also won the high growth rate of 17.3% in the Greater China region for Puma.

Despite its own official website and app, luxury brands and fashion brands are still more willing to use Tmall as the main operator.

This is not only because Tmall continues to empower the fast fashion business in terms of flow support, separate logic, warehousing, delivery and all channels, but also from Tmall's opening up shop, which helps them enter difficult cities that are difficult to sink.

Luxury goods have been sniffing at the electricity supplier, but in the past two years they have opened their hearts to embrace the electricity supplier, and they also pay more and more attention to the business on the electricity supplier.

Industry analysts pointed out that in the Chinese market, luxury brands entering Tmall is inevitable. It is nothing more than a matter of time. As more and more luxury goods groups cooperate with Tmall, Tmall's opening rate and growth rate will become a new index for the brand to develop the Chinese market in the future.

This may explain why Armani's beauty make-up is also announced in the near future to Tmall.

This is after Emporio Armani opened the official flagship store and watch flagship store, Amani Jeans and Armani Exchange 3 brands opened 4 stores in Tmall, Armani brand opened another new store in Tmall.

More interesting reports, please pay attention to the world clothing shoes and hats net.