Ttiumph'S Brand Sloggi Will Enter The Sports Underwear Market.

According to the world clothing shoes and hats net,

Youth leisure

Next year, the brand Sloggi will come down to three important product lines, including the new sub line product S by Sloggi, which will be released worldwide in the spring and summer of 2018, followed by the further expansion of Sloggi Zero Feel.

In addition, Sloggi will also enter the field of sports underwear, and will launch Sloggi Move in the autumn of 2018.

The announcement of the news indicates that Ttiumph will further develop Sloggi into a more independent brand.

Previously, Sloggi has established online stores in ten European countries.

Comfort is still the main concern of the brand, but as an underwear brand, the company is also working hard to develop innovative functional series, of which Sloggi Zero is the latest research achievement. "Sloggi Zero Feel was first launched in Japan at the end of 2015. Since then, we have achieved double-digit growth by virtue of this product line."

Sloggi spokesman once said that the success of this product line in Japan will also be achieved worldwide. The 360 degree stretch material of this series of products is all developed in Japan, and Sloggi remains an exclusive position in this technology.

Sloggi says underwear is a highly functional category. Comfort is the first requirement for products. Therefore, the company has been trying to liberate women by providing comfortable and fitting underwear. They think underwear should not be felt. This is why the company chose to launch "zero sense" products on the international women's day in March 8th.

The retail price of underwear will range from 14.99 euros to 39.99 euros, the spokesman said.

In addition, S by Sloggi will launch its first underwear series in March next year. "For a long time, modern women have sacrificed too much comfort in their underwear. In order to cater for the sexy aesthetics or to emphasize the style over functionality, we should not choose between the two, but have the right to enjoy the two at the same time."

Anna Stark, head of marketing at Sloggi Nordic regional market, said S by Sloggi wanted to provide such an experience.

S by Sloggi will contain four product lines, namely Serenity and Silhouette for women's underwear and Simplicity and Sophistication for men's underwear. The first sports underwear brand Sloggi Move contains three product lines: Flow is positioned for daily wear, Flex is located in light sports and is positioned in the gym professional style.

Next August, Sloggi Move will be listed on the online and offline stores.

The launch of all new brands and products will still focus on the Nordic market and enhance the presence of brands in northern Europe. At present, Sloggi has more than 400 retail outlets in the UK.

According to statistics from Colney company, sales of sports underwear in 2016 amounted to about US $3 billion 500 million, an increase of more than 20% over the previous year. This naturally led the major brands to focus on the fat of sports underwear. Apart from professional sports brands to enhance the promotion of women's sports underwear, the traditional clothing brands also made breakthroughs and increased the scope of this subdivision.

However, Nike and Adidas have been engaged in the field of deep tillage sports underwear for a long time and have a broad consumer base. In addition, Under Armour and Lululemon are also brands that dominate the market outside the giants.

Even the e-commerce giant Amazon has released its own lingerie brand on its own platform, including sports underwear, not to mention the fast fashion brands of H&M and Zara.

The market is rapidly crowded, and the traditional underwear brand has begun to become younger and differentiated.

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