Children'S Clothing Market, Business Profits, Mass Brands, Children'S Products Market

According to the world clothing shoes and hats net, more and more brands accelerate the layout of children's products market to cater for the upgrading of consumption.

The bonus of the second child policy has great commercial imagination for children's goods market.

The sports brand has become the new force in this field.

Data show that the total number of children in the future will be maintained at 220 million -2.5 billion, with each child spending two pairs of shoes each year, the market for children's shoes will reach the scale of 100 billion market.

According to the 2016CBME China consumer market survey report, 40.4% of retailers have developed or planned to develop children's own brand.

In addition to tradition

Outside the company, domestic mainstream sports brands are also developing their children's clothing business.

In Lining Kids, this year launched the Lining Young series targeting young people, the main sports children's wear; 360 degrees also launched a series of children's clothing for 3-12 years old, the same line of movement; emphasis on professional sports XTEP's children's clothing business is adjusting the direction, the company will be contacted with XTEP adult wear after the disclosure, the introduction of parent child assembly series.

XTEP IP two new products

XTEP children's 2018 summer new product order will be held in Changsha recently. A series of new products have made the children's agents in the whole country screaming and stunning: not only have they displayed many new shoes and clothing for XTEP's children's sports performance and sports life, but also issued two new IP authorized series products.

Last season's Q1 order will be announced by XTEP children to join hands with Bobbi. This order will not only increase the new summer style of the Bobbi series, but also announce that it will cooperate with the animated cartoon "super swordsman", which is popular with children, and release the highlight product of the children's series super swordsman, the expert grade children's functional shoes. The classic characters of "super swordsman" will be introduced into the design of XTEP children's footwear products.

The super flying children's functional footwear IP comes from the Austrian flying cartoon. The technology comes from Liuhe cloud. It is an independent scientific research, design and production of fun, fun and healthy children's functional shoes. It is also a large data original health product with technology patent type.

According to the analysis of the industry, "super swordsman" has become a big hot IP. Its positive film has broken through 10 billion hits of the whole network, and has a strong industry influence. The super fly has its own topic fever and fans flow, and the introduction of XTEP children's children series will introduce the super flying kid's functional shoes, which will be loved by children and parents.

It is reported that XTEP children announced hand in hand with the international fashion first IP "Bobbi", whose spring Bobbi series orders exceeded the booking quota, and this order will add a series of new summer styles of Bobbi series. New products such as girls' skirts and T-shirts incorporating into Bobbi's classic elements are also loved and supported by many dealers.

Trendy: POOVE follows hip hop craze

The recent hip-hop hip-hop culture craze in China, and POOVE, which is catching up with the trend, is also announces a full opening of the 2018 spring and summer new conference.

POOVE has been committed to serving the youth market in the footwear industry. As the world's largest hip hop tour, the WOD (World Of Dance) stage shows the freedom of life, the pursuit of individuality and the continuous expression of self attitude, which is consistent with the positioning of the audience.

The two carried out in-depth cooperation to further convey and advocate the lifestyle of teenagers.

According to Chen Jingmin, general manager of POOVE, "under the environment of consumption upgrading, we focus on high-quality IP resources, relying on the content production capacity, based on the pan entertainment area.

For example, the cross-border cooperation with WOD, in addition to sponsorship, will jointly launch the hip-hop shoes for the world's top dancers, giving the brand a more solid trend culture.

In recent years, with the new generation of "post-80s" and "90s" generation becoming parents and becoming the backbone of the market, high quality requirements and more advanced consumption concepts have changed the pattern of teenagers' footwear industry.

Chen Chuanxian, deputy general manager of POOVE fashion center, said: "the company will continue to expand around the three series of tide, sports and life, and draw inspiration from the industrial elements such as DISCO, space, architecture and so on, so as to blend the sense of the future with the trend."

Rumors: Anta bought "Xiao Xiao Niu"

At the beginning of this year, it announced that it would continue to acquire the new brand of Anta. Recently, there was a rumor that the group would purchase Hongkong's high-end children's clothing brand KINGKOW by HK $60 million.

But Anta official said: "looking for brand acquisition opportunities that can provide better consumer value and consumer experience for Chinese consumers, but there is no further information to be released, and it is not easy to comment on speculation and rumors in the market."

Public information shows that Xiao Xiao Niu was founded in 1998, mainly engaged in daily clothing for children and boys and girls. The average price of spring and summer wear is 400 yuan per set, and the average price of autumn and winter clothes is about 500 yuan per set.

At present, there are branches in mainland China, Macao and Taiwan, as well as Singapore and Thailand. There are about 150 stores in Asia.

The mainland stores are concentrated in 45 cities in Central China and East China, with shopping centers as the main channel.

According to the analysis of the industry, from the positioning, if the Xiaoxiao ox is included, it will contribute to the diversification of Anta children's clothing category.

Anta is one of the first Chinese sports brands to expand children's clothing business.

As early as 2008, the Anta Kids brand was created, and children's clothing was launched in the mass market of low-level cities.

Later, through the acquisition of BELLE International's sports brand FILA, in 2015, the Fila Kids was launched in the mainland to expand the high-end children's wear market.

More interesting reports, please pay attention to the world clothing shoes and hats net.