Adidas Continues To Promote The Development Of Chinese Running

According to the world clothing and shoe net, after months of training and preparation, thirty thousand runners from home and abroad gathered in the capital city of Beijing last Sunday to take part in the Beijing marathon's largest and most anticipated running event.

This year is

For the eighth consecutive year, it became the official partner of Beijing marathon and the only designated sports equipment supplier.

The support of the Beijing marathon once again highlights Adidas's strength in boosting China's running and mass sports development.

In 2017, the Beijing marathon officially started with the start of the starting gun in Tiananmen square.

Mr. Gao Jiali (Colin Currie), managing director of Adidas Greater China, said: "China has hundreds of running events every year, of which Beijing marathon is the largest and most important.

Therefore, Adidas is very honored to be able to sponsor this event for eighth consecutive years.

Adidas is committed to providing quality products to help runners achieve their best performance and promoting running in China to become a popular sport through sponsoring important events such as the Beijing marathon to further consolidate Adidas's leading position in the industry.

Adidas encourages runners to give full play to their potential

Over the past few years, Adidas has been actively promoting the explosive growth of Chinese running, attracting millions of runners by its outstanding achievements in professional and non professional sports all over the world.

Adidas has sponsored three of the world's six largest international marathon events, and has been favored by the marathon champions.

Especially in recent years, many marathon champions have chosen Adidas's revolutionary UltraBOOST running shoes to achieve their best performances in competitions, including the Kenya champion, the 2014 Berlin marathon world record creator Dennis Kimeto (Dennis Kimetto) and the February Tokyo marathon champion Wilson Cyp (Wilson Kipsang).

This year, Adidas once again helped the North horse race with international professional standards to help every runner achieve the best performance.

At the game, Adidas provided professional attentive tournament services for athletes, including free ice bath, foot massage, relaxation and so on.

What is worth mentioning is that Adidas has also finished the Tee special customization service in the terminal area this year. For the end of the race, the racers will print their finishing time on the T-shirt to give them a special memory.

In addition, Adidas has sponsored a 2 km north horse paternity campaign this year, attracting 500 families from all over the country.

At the end of the race, Adidas has prepared a massage relaxation service for runners.

Adidas has completed the Tee special custom service in the terminal area, sending exclusive memories to runners.

For the first time, Adidas sponsored the North Malaysia parent-child run, and provided professional coaches and sports equipment for the small participants.

Adidas's support for the North horse event is not limited to the day of the competition.

During the weeks to months before the games, Adidas held a series of official warm-up and training activities throughout the country with the professional resources of the brand.

In from September 14th to 16th, Adidas took the AR (Adidas runner) running platform to the Beijing National Convention Center to show EXPO at Beijing marathon Expo. It displayed its innovative technology, and professional coaches shared the knowledge of professional running and shared the choice of running shoes.

At the same time, Adidas Run Lab hit again, showing the legend of UltraBOOST technology and its R & D and application.

{page_break}

Adidas, the leader of global sports, has strong access to the Beijing National Convention Center with its new equipment and technology.

AR is Adidas's exquisite running platform for runners.

This year's Beijing marathon attracted some thirty thousand runners, including CCTV host, six North horse runner Yu Jia, marathon fan Jin Yuan, Internet red Chang Xiaoliang, and a famous blind runner He Yajun who overcame physical disabilities and inspired millions of people.

This year, Adidas worked with the "live broadcasting" platform, which was broadcast live by Chang Xiaoliang in the rear studio. It recorded the war situation of Jia, Jin Yuan and He Yajun, and broadcast the whole of the Beijing marathon.

Adidas continues to promote the development of Chinese running

Running is one of the key products in Adidas's strategy of Greater China in 2020.

Running with China

With confidence rising, Adidas opened the world's first Adidas flagship store in Chengdu in 2016, then opened second stores in Shanghai, and plans to open more stores in the coming years.

These running flagship stores offer a range of unique services such as Adidas running category products and professional consultation, creating the best experience for running enthusiasts and professional runners who are committed to improving athletic performance.

Adidas's latest UltraBOOST running shoes benefit from the excellent performance of Adidas's revolutionary Boost midsole technology, equipped with the Stretch Web outsole, using elastic knitted upper to embed the latest dual density TORSION TORSION anti twisting system in the soles to make runners closer to the BOOST damping effect.

This allows for more independent movement between heels and forefeet, providing excellent stability for runners and running more smoothly.

In addition to sponsoring the Beijing marathon, Adidas is the official sponsor of the past three Shanghai international half marathons.

In addition, Adidas also provides support for a series of nationwide popular runners, such as building the AR (Adidas runner) platform to help runners to train more scientifically to achieve the best performance.

In addition, Adidas is also making use of social and digital media platforms to help runners in the development of major cities in China. Through the WeChat public number @adidasRunning, the running line of online and offline links helps runners to establish contacts and share experiences.

In April 2015, Adidas opened the Adidas Runbase West Bank base in Shanghai. This is China's first open special running place with outdoor runways and treadmills, providing world-class runners experience for runners.

More interesting reports, please pay attention to the world clothing shoes and hats net.