A Number Of Ministries Have Released Reports On Tmall's New Retail Sales.

According to the world clothing shoes and hats net, recently, the official website of Ministry of Commerce released the first domestic research completed by field research.

Research Report - "into the new era of retail - in-depth interpretation of new retail" (hereinafter referred to as the "report").

A number of ministries and commissions continue to pay attention to Tmall and so on.

First line enterprises explore new retail, focusing on inspection

Yintai and other experiences and practical cases.

Peking University scholars believe that the new retail is driven by big data as the core of business, while Tmall's new retail as a typical representative is expected to help China achieve the curve overtaking.

The new retail report is divided into 4 parts. It investigates the emergence of new retail in China, the 5 innovations of new retail, and the 5 meanings of new retail in terms of economic development, tax and employment, pformation of circulation industry and consumer welfare.

The Ministry of Commerce has affirmed the value of big data driven new retail business for China's new economic momentum, and China has led the global retail pformation value. It also requires Tmall and other Internet leading brands as the forerunner of big data area, making full use of the technological advantages of new retailers to open up online and offline data links, increasing the research and development efforts of data products, and strengthening data interoperability with government departments and industry leading enterprises, and making consumption forecasts and insights through big data analysis and mining.

Through the cooperation and data empowerment with traditional retail enterprises, the overall optimization of China's supply chain system will be promoted, and the structural reform of supply side will be promoted from the retail link.

The research team of the national development and Reform Commission's academic committee also issued an academic report recently, studying the significance of Alibaba's "five new" strategy to the structural reform of the supply side under the "new normal" of the Chinese economy.

Zhang Yansheng, a researcher at the national development and Reform Commission, believes that the new retail of "five new" not only creates opportunities for offline businesses, but also helps China further enhance consumption and economic growth and make the national economic development track healthier.

In July, Xu Jianyi, director of the National Bureau of Statistics Service Statistics Division, published a signed article to analyze the first half of the retail business.

Xu Jianyi believes that the Internet economy has greatly changed people's production and life style, giving birth to new retail modes such as unmanned supermarkets, coffee and other online and offline integration, and promoted service innovation.

Alibaba group CEO Zhang Yong believes that new retail is a new form of data driven, online and offline integrated retail development. Logistics infrastructure is the key link.

In March this year, the basic industry division of the national development and Reform Commission took the lead in Zhejiang province to carry out a special investigation on improving the comprehensive efficiency and efficiency of pportation and logistics, inspected the national pport logistics public information platform, and investigated the practice of rookie Logistics Co., Ltd. and Tmall Unicom in building new retail intelligent logistics.

The report believes that with the concept of "double eleven" online shopping section being successfully exported abroad and the profound impact on the domestic retail industry structure, China has begun to enter the new retail era with high integration of online, offline, logistics, technology and big data.

New retail promotes online and offline integration, and the business form of physical retail and e-commerce is no longer antagonistic. Integration and development become an inevitable trend and enter the new retail era of online and offline integration.

"Retail industry is the key point of connecting supply and demand. New retail takes consumers as the starting point and integrates data of all production factors with data capability as the core. It can optimize the supply side as a whole."

Professor Zhang Ying, vice president of Guanghua School of Management, Peking University believes that the realization of new retail is expected to become the core of promoting the pformation and upgrading of consumption, a new container for employment and a new impetus to promote social balanced development.

It is also because of the special status of the retail industry that the whole society and the government are concerned by many departments.

Among them, the Ministry of Commerce has been continuously tracking the innovation of China's retail formats.

In July this year, the Ministry of Commerce issued the "China retail industry development report (2016/2017)" that the entity retail and network electricity providers are moving towards integration. In 2017, the retail industry will be the mainstream of many formats cross-border development, social retail has entered the golden period, "Tmall new retail" as a typical representative of online and offline integration is concerned.

In August, the Ministry of Commerce issued the China convenience store prosperity index report.

Data show that the latest quarter convenience store climate index increased by 2.3% over the previous quarter, the overall situation is good.

The report released by the Ministry of commerce also affirmed the positive role of "new retail" proposed by Ali in opening up online and offline businesses: "the concept of new retail sales has accelerated the integration of online and offline businesses, and convenience stores have been used as the passenger flow interface of offline entities. The diversity of their application scenarios has made it a new outlet after sharing bicycles."

In early September, the Ministry of Commerce issued the second quarter of 2017 "China shopping center development index report".

The Ministry of Commerce has investigated the pformation of shopping centers on the spot. Data show that 82% of the shopping center owners have increased the input of big data and new retail technologies.

"New retail is of great significance to China's economic and social development. With the opportunity to build a modern industrial system led by big data, China is expected to achieve" bend overtaking ".

The government should increase the encouragement for the development of new retail businesses. Enterprises should seize the core of data capability and make joint efforts to achieve "economic overturn" in China's economy and society.

Peking University Guanghua School of Management professor Zhang Ying said.

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