The Power Of Leadership. What Do You Have?

About the two words of ability and charm, I heard from sun Shu's speech at the half year marketing conference. Always like to ponder something, carefully pondering the relationship between the two words, in fact, deep feelings. I remember that in the University era, management professors told us: "management is both a science and an art." Of course, some people say that the scientific nature is more, some people say that the artistry is stronger, which part of the ratio is even bigger. No theory can be applied to light. Practice alone will not work. It is necessary to combine theory with practice to have a deep understanding.

I once asked the director for advice, and I saw many training CDs on management, such as Yu Shiwei, Ceng Shiqiang, etc., about management. My biggest feeling is: to do well in management, we must thoroughly study human nature, including the advantages and weaknesses of human nature. It seems that the content has nothing to do with the topic. Actually, what I want to say is the relationship and importance of the manager's personal ability and personal charisma in daily management work. This is my original intention of writing this article.

In fact, I think personal abilities and charisma belong to the category of leadership. Personal ability mainly refers to professional ability; personal charisma includes moral character, personality, self-cultivation, and communication ability, decision-making ability and judgement ability in work. As a manager, he has strong Working ability It is the foundation, otherwise it can not do the work well, nor can it serve the crowd. That is why the people who always choose the strong will be the leader. If the ability is not the strongest, it does not matter. Then we must have the charisma to attract others and let the stronger people want to follow you.

If you don't have both of them, what are you relying on to make others willing to work for you? In other words, the general saying is that ability accomplishing individuals and attractive achievement teams depend on the strong working ability to achieve personal examples too much. Far from it, let's see what the senior leaders of the company are now, and which ones are not from the salesmen or the grass-roots management, and rely on their outstanding personal abilities to step out from the grass roots step by step to achieve their achievements today. If their abilities are not as good as ours, they will not be so impressed and recognized by them now.

So, personally, I think that at the beginning of my career, it is most important to exercise my ability to find problems, analyze problems and solve problems. At that time, we were in the stage of "learning". Most of them were single soldier and did not need too much personal charisma. However, with the continuous improvement of personal capabilities and the gradual upgrading of positions, we enter the realm of "being the right way". team At the moment, the demand for personal charm is gradually surpassing personal ability and becoming one of the most important qualities of managers, because you need it to firmly unite the whole team and strive for a common goal.

Throughout history, all rule managers are not necessarily the most powerful in all aspects. However, in order to consolidate the regime, he needs more power than others to help him to govern the country or organization. The larger the organization, the more capable people are. Why do so many "able people" listen to the leadership of the management? The state relies on power, and the organization relies on the strong personal charisma of the managers. There are so many cases. We know that during the Three Kingdoms period, the era of heroes emerged in Chinese history. As a generation of Liu Bei, many people feel that he is a mediocre person, but a puppet emperor in Zhu Geliang's hands.

However, behind Liu Bei's "benevolence" and "foolishness", he shows his outstanding leadership. Liu Bei's excel is to win the hearts of the people and to win the hearts of the people. This is also the key to his achievement of imperial supremacy. From this point of view, Cao Cao and Zhu Geliang are also hard pressed. In fact, this kind of "popularity" relies on his strong personal charisma, so that many capable people willingly take refuge in him and work for him. Therefore, although he is generally resourceful and resourceful, he has Zhu Geliang and Pang Tong for his strategizing. Wu has Guan Yu, Zhang Fei, Zhao Yun and others to fight for the battlefield, leaving him a thick pen in the long history.

Specifically in marketing, I think a competent business person may not necessarily become a charismatic manager, but a charismatic manager must be a competent salesperson first. Therefore, I want to discuss with colleagues who have made certain achievements in sales work: what should we do next after we have done a good job in our sales work? Yes, if you want to continue. Career goal The key is to consciously develop personal leadership.

So what is leadership? The definition is too rigid and not to mention. Peter Drucker, the founder of management, once said, "leadership is the art of being an individual rather than the art of doing things, and ultimately determines the quality and personality of a leader." So, just like choosing a manager from two people, a person's ability is generally good, but his personality is very good, and the other person's ability is relatively strong, but the character is general. What kind of person do you choose? I think the enterprise will generally choose the former, because after all, the higher the job, the higher the demand for the character. Therefore, I believe that in addition to constantly improving your professional ability, we should pay more attention to personal accomplishment, improve our virtues, enhance our personal charm and overcome our weakness in human nature, so you will become a useful person. Because, I always believe in a sentence: good deeds are like water, good deeds carry everything.

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