Down Jacket Brand Canada Goose To Do Something?

If I conquered Siberia, I could conquer Moscow.

Because we produce the most warm down jacket in the world.

Not only in the wild, but also the cities are getting colder. "

Canada

Dani Reiss, President of brand Canada Goose, said in an interview with reporters.

As early as the winter of 2009, the Canada Goose with different sizes and styles has been popular in the streets of major cities in Canada.

Especially for the younger generation, this "down on the map" of Canada is not only used for the cold weather in the snowy day of 30 degrees below zero. Even if the temperature is not so low, it is necessary to wear this hot and sweaty down jacket show logo, which is so capricious.

Although most of the world's retailers are overwhelmed by the depressed economy in Europe, those high-end down jacket brands are "too hot to be hot" anymore.

These former uniforms of the expedition have been successfully removed from the bulge of the pioneers and become fashion Icon essential products.

"In many places, the down jacket is as hot as LV's handbag 10 years ago."

Bloomberg Businessweek quoted MonaBijour, founder of fashion apparel wholesale platform JOOR as saying.

JOOR will process orders for high-end retailers and fashion brands of about $2 billion 600 million this year.

According to the world clothing shoes and hats net, Italy down clothing brand.

With its dazzling color matching and sporty style, it has been dubbed "high-end fashion" eider. In Europe, the fashionable (and expensive) Moncler down vest has long been a part of fashion people dressed up after G Stader (Gstaad) skiing.

In fact, it wasn't until 2006 that the company decided to launch the women's high fashion series and the male high-end fashion series in the next three years.

In the past sixty years, Moncler's down products are mainly sold in Swiss ski lodges and other ski resorts around the world.

From 2011 to 2013, revenue grew by 60%, and sales increased 18% in the first 9 months of this year.

Last year, Moncler opened stores in dozens of places with mild climate, with the aim of promoting its products to enter the city.

Moncler even opened stores to Hawaii, the world luxury center, because they believed consumers would buy here and then spend their holidays in cold areas.

Moncler is really entering the fashion field with the cooperation of high-end brands such as Balenciaga, Fendi and Junya Watanabe and Beams.

It also invited Valentino's creative director, Alessandra Facchinetti, designer Giambattista Valli, to take charge of the series of sports and fashion designs.

Canada Goose, Canada Goose (the Chinese in Quebec will tell you that it's fashionable) has increased its annual revenue from $5 million to over $200 million in ten years, and its hottest Trillium has been sold to nearly $695.

In order to catch up with the popularity of the fashion industry, this month, Canada Goose opened in New York's office, and their exhibition hall can make the brand better connect with Manhattan's high-end retailers and fashion buyers.

Although the classic Parka style is a bit conservative, with the popularity of the Park uniforms, the trend of popularity is becoming more and more popular.

Canada Goose was built in polar cold resistant clothing. It was founded in Toronto 55 years ago, and its production area is limited to Canada. With the introduction of high-quality white feather and coyote fur (even arctic fox hair), the price of Canada Goose has remained high.

At present, Canada Goose has only exclusive stores in Hongkong and Japan in Asia. All the Canada Goose are produced in Canada, and they are all made by hand.

Land Rover, the clothing industry, is the position of President Reiss for Canada Goose. "Most people will never go to cross country with Land Rover, but it is already satisfying for them to know that the car has such a performance.

That's what people want - this is not a partner of SUZUKI (Suzuki).

He said.

As we all know, Canada Goose was a cooperative clothing supplier of the multi arctic arctic expedition team.

Meanwhile, according to Pamela Lopez, a spokesman for Nordstrom, a high-end department store in the US,

The Premiumdown series down jacket is the fastest growing category of women's clothing sold in Nordstrom department stores.

"Its function is a huge attraction."

She said.

Even the vast majority of Nordstrom shoppers do not need to live at low temperatures.

People are looking for the "big cards" in the professional field. Moncler and Canada Goose set up their brand status in this way.

What's interesting is that these big down coats are the most successful people in Wall Street.

In their view, these expensive down coats can quickly add value to a wider range of consumer groups, not just those in ski resorts or dog sleds.

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Carlyle and Eurazeo, an investment fund in Paris, bought Moncler shares in 2008 and 2011 respectively.

Carlyle capital helped Moncler develop the Parka children's product line, marched into the Japanese market and opened dozens of retail stores.

CanadaGoose sold its main stake to a well-known private investment firm Bain Capital a year ago to speed up its expansion in the global market.

At that time, Bain's investors said the company's Ryan's Cotton finally had the "orthodox label".

With a large amount of capital injection, the two down garment companies performed better in marketing activities.

At the annual Berlin Film Festival, near the headquarters of Utah, Toronto and Hollywood, CanadaGoose shows hundreds of celebrities to their new jacket to win the fashionable endorsement of these idols.

Moncler also invited Pharrell Williams and famous photographer Annie Leibovitz to shoot the latest print advertisements.

But there is a problem: some down coats have invested a lot of time in Manhattan to fashion show and fashion sentiment, but they are more and more away from the essential nature of "resisting the cold".

For this reason, analysts pointed out that brand DNA is a key asset in the expansion space of jacket manufacturers.

In short, the core products of the brand are always crucial to these high-end down jacket brands.

That's why Moncler, while releasing the new series, pays tribute to the story of the success of the Italy expedition sixty years ago on the top of K2.

Similarly, Canada Goose has a similar strategy: the original spokesperson, dog sled champion Mackey, is coming back to play the Iditarod dog sled competition in 2015.

The artificial wolf lint on his coat would make him look like a clever young banker in Manhattan.

More interesting reports, please pay attention to the world clothing shoes and hats net.