Can WAL-MART'S "Effort" Improvement Surpass Amazon?

According to the world clothing shoes and hats net,

In August, it bought Jet.com for $3 billion 300 million, hoping to improve it.

The ability of online business to compete.

With the increase in sales, WAL-MART is

Some progress has been made.

However, immature customer service and entity image are still some obstacles to the success of online business.

WAL-MART's chief executive, DougMcMillon, took the Internet sales as the company's top priority after a slowdown in its previous business growth plan.

Jet.com founder MarcLore is now WAL-MART's e-commerce director. He plans to compete with Amazon for price, but the plan is blocked after Jet was forced to reduce its annual membership fee.

In fact, Jet has promoted WAL-MART's sales.

According to the world clothing and shoe net, in the three months ended October, the turnover of digital business increased by 20% over the same period last year, almost two times the growth rate of 12% in the previous quarter.

After the acquisition of Jet, WAL-MART accounted for China's JD.com10% shares and plans to become the largest Flipkart provider in India.

WAL-MART's goal is to increase the annual growth rate of e-commerce by 20% to 30% over the next three years.

However, the company's online turnover accounts for about 3% of the $480 billion a year.

In the past Christmas shopping season, WAL-MART said its website displayed about 23 million kinds of goods for consumers to view and purchase, nearly three times last year, and the sales scale was directly to Amazon.

These new products need to be put on the website one by one.

From the inflatable children's swimming pool to Twizzlers (a kink shaped candy), WAL-MART must distribute pictures and product information for each product.

But can WAL-MART's "effort" improvement go beyond Amazon?

Nevertheless, Amazon still has a good competitive advantage. The company has better shipping options and the largest online inventory in the world.

According to WPP's BrandZ list, the most valuable global brand, Amazon ranked seventh, while WAL-MART was in the thirty-second place, Google took the lead.

The survey also showed that WAL-MART lagged behind Amazon in terms of important customer services such as electronics.

Therefore, WAL-MART still needs to improve customer service to better compete with Amazon.

In addition, the e-commerce giant Amazon announced that it has opened a physical grocery store in Seattle, which is characterized by no queuing checkout.

Analysts believe that this is a new challenge launched by Amazon to the supermarket chain.

The opening of AmazonGo marks Amazon's new impact on the grocery industry, which is the largest retail product category that has yet to be conquered.

At present, Amazon delivers groceries to consumers' homes through AmazonFresh services.

"If there are hundreds of such entities in the United States, this is a huge threat to supermarket chains," said JanDawson, an analyst at JackdawResearch, a technology research and consulting firm.

More interesting reports, please pay attention to the world clothing shoes and hats net.