Press Conference On Trademark Brand Strategy Held In Rizhao Convention And Exhibition Centre

Since 2016, the Rizhao City industry and Commerce Bureau has strengthened the administrative guidance of trademark brand work, and has gone deep into the famous trademark enterprises and geographical indication product bases, guiding them to play the role of trademark brand.

Recently, Rizhao carried out a press conference on brand strategy in Rizhao Convention and Exhibition Center.

Qilu Evening News reporter learned from the press conference that in the first 3 quarters of 2016, a total of 2301 registered trademarks were applied, and the total amount applied for last year was flat; 21 newly registered international trademarks were 3 times the total registered amount in previous years.

Up to now,

The Ministry of Commerce and industry (market supervision) at all levels has instruct 3784 registered trademarks of tea related products, such as tea, vegetables, aquatic products and medicinal materials.

Rizhao City has 3 well-known trademarks concerning agriculture and 26 famous trademarks in Shandong.

The industrial and commercial departments at all levels in Rizhao City have focused their attention and meticulously organized, continuously strengthened the protection of trademarks, and launched a series of "crack down on infringement of the exclusive right to use registered trademarks and the manufacture and sale of fake and shoddy commodities".

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Since last year alone, we have organized "special actions to protect the exclusive rights of geographical indications trademarks", "special actions against counterfeiting and shoddy commodities", "special rectification of trademark agency market" and "sunshine green tea" trademark special rectification activities.

Since 2016, Rizhao City's industrial and commercial departments have dispatched more than 3000 law enforcement personnel, inspecting 17 thousand main business entities, and inspecting wholesale and retail markets and markets, and so on. 41 cases have been investigated and dealt with.

And 56 cases of counterfeit and shoddy offense, and 30 yuan for fines.

Next, the Rizhao City industry and Commerce Bureau will continue to push ahead with the implementation of trademark brand strategy and actively support the recognition and development of well-known trademarks and famous trademark enterprises.

At the same time, commercial banks are encouraged to actively carry out trademark pledge loans and other businesses, and broaden the financing channels for enterprises.

Support rural cooperative economic organizations to actively register geographical indications trademarks, guide enterprises to improve the system of trademark management and use, guide enterprises to strengthen international trademark registration, enhance the international competitiveness of products, increase the intensity of trademark law enforcement, and incorporate trademark infringement information into social credit supervision, and constantly promote the construction of enterprise credit system.

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The commemoration of the establishment of the trademark brand and Madrid international trademark system jointly organized by the World Intellectual Property Organization (WIPO) and the State Administration of industry and Commerce (SAIC) was held in Qingdao, Shandong province. 125th Anniversary

Liu Yuting, deputy director general of the State Administration for Industry and commerce, said at the commemorative activities that the brand awareness of Chinese enterprises has been increasing, and the application for trademark registration has ranked first in the world for 14 consecutive years.

Liu Yuting said that as of the end of October this year, China's trademark had accumulated more than 2137 applications, with a total volume of more than 1409 registered volumes, with an effective registration volume of over 1200 pieces, and achieved "three super tens of millions". China has an effective trademark on average of every 7.5 main market players.

Liu Yuting said that after more than 100 years of development, the Madrid trademark international registration system has become an important platform for international exchanges and cooperation.

By the end of October this year, the number of effective registration of Madrid International Trademark submitted by China's applicants amounted to 21622, making it the most active Chinese element in the world economic stage.

Zhang Mao, secretary and director of the State Administration for Industry and commerce, sent a congratulatory letter to the commemorative event. He said in his congratulatory letter that the Madrid international trademark registration system covers 114 countries, representing about 80% of the global trade volume, and has made international contributions to the protection of about 1 million 250 thousand trademarks. It has made an important contribution to the development of global economy and trade and has become an important way of international trademark registration.

Since the Chinese government joined the Madrid system in 1989, foreign applicants have designated Madrid in China to apply for the first place in Madrid League all year round, and the Madrid application submitted by Chinese applicants has also been in the top ten in the long term.

Zhang Mao said: at present, China's economy is in a new stage of pformation and upgrading. The development of brand economy and the implementation of innovation driven strategy have become the consensus of the Chinese government and society.

Chinese enterprises are also constantly taking the brand as the basis and carrying out resource allocation and marketing on a global scale.

Under such circumstances, the Chinese government has been implementing the reform of trademark facilitation, providing quality services, and paying more attention to improving the level of application of the Madrid trademark registration system and promoting the internationalization of Chinese brands.

It is understood that since the establishment of the Madrid system in 1891, it has made outstanding contributions to the development of global free trade and economic integration.

At present, the Madrid system has reached 98 parties and 114 member countries, covering the European Union, the African Intellectual Property Organization, the vast majority of developed countries, and many developing countries and countries in pition.