Practice And Experience Of Instructing Enterprises To Apply The International Registration System Of Trademarks

In recent years, under the guidance of Shandong Provincial Bureau of Commerce and industry and the Bureau of industry and Commerce of Qingdao, the international registration of Madrid trademark has also entered a new stage.

The commemoration of the establishment of the trademark brand and the Madrid international trademark system jointly sponsored by the World Intellectual Property Organization and the State Administration for Industry and commerce was held in Qingdao, Shandong province. 125th Anniversary

Shandong's achievements in the promotion and application of the Madrid system have attracted worldwide attention. The special marks of the Shandong international trade mark trademark office and the Qingdao Madrid international trademark registration leading group won the China Trademark Gold Award.

Pingdu City is located in the Bohai rim economic circle with strong economic growth in China and the manufacturing center in Shandong peninsula. It is the "hub" connecting the three major cities of Qingdao, Weifang and Yantai, and is the manufacturing center of Jiaodong peninsula.

Pingdu has a long history of straw processing, vegetable processing, tire processing, crankshaft processing and so on, with large export volume. However, most enterprises are mainly OEM, with low profits and being controlled by others.

How to help these high quality products create their own brands and start in the international market has become the top priority for our bureau to promote the implementation of trademark brand strategy.

Our bureau has formulated the three year plan for the international registration of Madrid trademark, and determined that every export oriented enterprise should have at least 1 international trademarks as its supporting objective. Through the launching of the intellectual property publicity week, visiting and holding seminars, we actively exported the international registration of trademarks to export oriented enterprises. Taking the case of some well-known enterprises trademark being snatch abroad as an example, let enterprises fully realize the importance of using their own brands to participate in international competition, and encourage enterprises to set up the protection consciousness of "the market does not start, trademark first registration".

With the efforts of our bureau, the number of trademark applications in Madrid has increased rapidly in recent years. As of now, the number of trademark applications in Madrid has reached 178, accounting for 12% of the total number of applications in Qingdao.

Qingdao Desheng Machinery Manufacturing Co., Ltd. is approved.

A trademark that has been registered overseas and has successfully entered the international market.

Founded in 1957, the company mainly develops, produces and sells various kinds of engine crankshafts, and its products are widely used.

The Hongda trademark of the company applied for registration in 1996. It has a history of 20 years.

In 1999, Hongda trademark was used by Honda Technology Research Corporation, Japan, for three consecutive years.

The Bureau proposed to cancel the application. Under the guidance of our bureau, the company provided timely proof of continuous use, and the final Trademark Office ruled that the registered trademark of Hongda continued to be valid.

Since then, Desheng company has realized that "trademark is a treasure", and constantly strengthens trademark protection and brand building.

Hongda trademark was identified as the famous trademark of Qingdao and the famous trademark of Shandong province. In 2008, it was registered in the United States, Japan, Italy, Germany, France, Russia and South Korea through the Madrid system. In 2012, it was also recognized as a well-known trademark.

On the basis of the steady development of Hongda trademark, in 2010, our bureau also helped Desheng company develop its own brand QDS. In the same year, it applied through the Madrid system in the United States, Italy, Germany, France, Russia, Korea and other countries.

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With the development of enterprises in the international market better and better, the company registered QDS trademarks in Britain, Austria, Mexico, New Zealand and Japan in 2015 and was recognized as well-known trademarks in 2016.

Madrid trademark international registration provides strong legal support for Desheng company's "going out", and the company raises its own brand of sails and goes all the way to the broad international market.

At present, the company has registered 28 Madrid international trademarks, covering 67 countries and regions.