The Potential Of Sports Industry Is Further Released, But The Development Of Industry Is Extremely Uneven.

The sports industry is facing unprecedented opportunities, and funds are also busy with the layout. Many cross-border enterprises have been born, among which there are many listed companies.

However, in the just concluded three quarter performance report tide,

Nearly half of sports listed company are in a state of loss. Profitable enterprises still focus on sports products R & D and sales, while most of them are in a loss.

The State General Administration of sports held the sports and leisure industry policy promotion meeting and the 2016 national sports industry work conference in Beijing.

The meeting revealed that the next step will be in line with the national development and Reform Commission as soon as possible to complete the establishment and operation of the national sports industry investment fund.

People in the industry are also worried about the development of sporting goods enterprises.

For example, the industry extension and upgrading of the sports industry group based on the manufacture of sporting goods and clothing and the coordinated development of various sports industries have been evaluated by the industry as the company has been engaged in the production and sale of sports shoes and clothing for many years, but it is not enough in the sports industry operation experience and talent reserves. At the same time, the sports industry has invested a lot and needs a lot of financial support.

In the first three quarters of the Limited by Share Ltd of the Pathfinder holding group (hereinafter referred to as "Pathfinder"), the net profit attributable to shareholders of listed companies was about 99 million 500 thousand yuan, down by about 32% compared with the same period last year, and operating income was about 1 billion 700 million yuan, down 12% from the same period last year.

In the third quarter of 2016, the Pathfinder's operating income was about 612 million 560 thousand yuan, or about 52%, and the net profit attributable to shareholders of listed companies was about 5 million 100 thousand yuan, down 77% from the same period last year.

"Bird uncle", a senior player operating the independent sports brand and running cross-country events, told reporters that although the profit of the sportswear is relatively high, the domestic brand market also faces great challenges. The reason is that the domestic sportswear enterprises can not get the high premium of the brand for the time being, and more profits in the market are obtained by foreign brands.

At present, most of China's competition companies' profit models are not very clear for the time being. Therefore, it is a normal phenomenon for enterprises to lose money or gain large profits.

Professor Tan Jianxiang, director of the Southern China Academy of Physical Sciences, said the whole of China

The main contribution is from the manufacturing industry, first of all because the development of sports industry in recent years is consistent with the development steps of the national industrial structure.

According to the relevant data, the contribution of sports manufacturing industry to the national economy is 80%, while only 20% comes from the service industry.

Secondly, the development environment of the sports industry can not be changed immediately because of the introduction of policies, so the reports of listed companies will not suddenly become "good looking" in one or two years.

He believes that at present is the stage of large investment in enterprise and capital, involving the construction of facilities and professional teams, it will take at least 5 years to show results.

Tan Jianxiang said that the proportion of the service industry in the sports industry may have exceeded 30% in 2020 and nearly 50% in 2025. However, from the present perspective, the development of the service industry still has bottlenecks, and many of the funds still remain in the strategic investment stage in the sports industry.

Recently, the youth training on the ice Market in the north market is very hot. But it is not known whether the industry is really profitable.

According to the industry analysis, the potential of the sports industry is further released and the space is huge. However, the industry development is extremely unbalanced, and it is still in the investment stage.

Prior to the development of fitness and leisure industry, "water sports industry development plan", "aviation sports industry development plan", "mountain area"

The industrial development plan has been published one after another. It is proposed that by 2020, the total scale of the aquatic sports industry should reach 300 billion yuan, the total scale of the aviation sports industry should reach 200 billion yuan, and the scale of outdoor sports industry in mountainous areas should reach 400 billion yuan.

The total scale of the 3 projects is 900 billion yuan.