2016 Double Eleven Consumer Upgrade: Experience Is King.

Mr. Liu is a frequent visitor to SELECTED who is engaged in the financial industry. Because of his professional needs and his own incomparable aesthetic taste, he has become an alternative to Mr. Liu's daily life and attending formal occasions in the face of extremely demanding demands, integrating SELECTED with quality and fashion elements.

At the same time, Mr. Liu is still a loyal user of Fei Fan. No matter shopping or holidays, his family's entertainment and food consumption can be resolved on APP.

During the 618 year of this year, Mr. Liu flew through the van.

Participated in the activities of SELECTED, the most satisfactory to Mr. Liu is not only the exclusive online privilege offered by the brand, but also the thoughtful and convenient service in the whole line of trial experience, payment, consumption and so on. It is such a high quality consumer experience that makes Mr. Liu choose to take part in the SELECTED double 11 discount again.

Obviously, the cooperation between SELECTED and Fei Fan has not only broadened the marketing channel of online stores, but also greatly improved the overall service and operation ability, so that the shopping experience of consumers has been improved.

Shopping Festival has been the most difficult thing for many brands that have already established a complete online and offline channel. Due to the convenience of online consumption search and comparison, and the low concentration of users during the shopping festival, the shopping festival has attracted a lot of attention.

Shopping festivals are often the time to complain about offline channels, but also to brand manufacturers have created a lot of promotional policy pressure.

As an internationally famous menswear brand, SELECTED has been aware of this problem for a long time and tackled it. The cooperation with the open platform is undoubtedly a good news for brands and offline terminals.

Online and offline enjoyment of preferential policies with different advantages can be enjoyed at the same time, and the activity information can be fully spread in advance through the open platform of flying aircraft, providing users with a wealth of buying options for users who are accustomed to experiential consumption, and also successfully draining the offline stores and getting active support from the large number of stores participating in the activities.

"Entity + Internet" mode is sought after by strong forces to enhance brand value.

SELECTED's cooperation with Fei Fan also reflected from the side that with the development of Chinese society, male consumers' demand for personal life quality has improved significantly, and many of the male consumer goods previously dominated by women have begun to be dominated by men themselves, which has made men's economy grow rapidly, and women's e-commerce culture formed a few years ago has begun to be affected, and replaced by growing male consumption decisions.

Entity + at this time

"Marketing mode has been welcomed by the majority of male users and family based users.

The flying Festival is fully excavating the consumer demand and consumption habits of the above users. It combines the national 6000+ entities and more than 50000 brands to provide one-stop quality goods and services for consumers nationwide, combining family interaction, experiential consumption and intelligent consumption, without wasting the name of "crazy shopping".

Fei's own experience in the field of real business, plus new cloud computing, big data, smart positioning, mobile payment, social interaction and other cutting-edge Internet technologies, has brought users a comprehensive experience of smart consumption.

SELECTED brand leader has highly recognized the cooperation with Fei Fan. He believes that the high degree of agreement between the two sides on the direction and mode of innovation in the future consumer economy mode is the fundamental reason for cooperation. Brand development needs.

With the support of flying technology in the Internet, we can expand the brand effect through multi-channel and multi exposure, and enhance the consumer experience through multiple services and diversified marketing modes, thus enhancing the brand competitive advantage.

In addition, due to the amazing sales performance during the 618 and double 11 periods, the cooperation between SELECTED and the open platform will probably further expand.

It is an important part of the entity. Under the trend of entity pformation, brand players also need to seek new changes, conform to the market trend and integrate Internet genes. SELECTED's cooperation with Fei Fan is a positive attempt for the two sides to connect and integrate resources under the brand online and offline.

In the future, SELECTED will cooperate with Fei Fan to explore the positive role of Internet technology in brand development, consumer economy and consumption experience, and provide more experience for brand development and the development of the physical industry.