20 Years Of Work: The Witness Of Chinese Fashion Development

Cultivation in International

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The market is a huge consumer market. Along with the improvement of people's consumption level and the demand for brand culture, new demand is constantly emerging.

Xia Guoxin set herself a strategic goal worthy of challenge, which is to make her become the leading brand of China's advanced women's clothing, and then grow into an international influential Chinese fashion brand.

In 2014 and 2015, he released in New York fashion week.

In 2016, he landed in Milan international fashion week. In the same year, he bought 2 foreign countries.

Brand (US luxury brand EDHardy, Global Holdings acquired France)

IRO), which gives people a sense of expansion in the international arena.

Xia Guoxin said that all this is because he will become an internationally influential Chinese high fashion brand group and is positioned as a strategic goal.

"3 key words: international influence, advanced and brand groups, which determines the brand positioning and development direction of the company."

Xia Guoxin said.

Keep up with "change"

Around this big strategic objective, Xia Guoxin said that on the one hand, the company should keep intensive cultivation of its existing brands and maintain healthy growth; on the other hand, it should also pay attention to the commercially of the Internet.

"We attach great importance to it.

Business changes constantly introduce the Internet thinking into the existing management mode to inspire innovation and change.

As far as fashion is concerned, I believe that Internet sales will precipitate a number of high-end brands with high quality and strong brand influence in the future.

for example

The "WITHSONG" brand that the company sells online is very much in line with consumers' consumption behavior change and consumption upgrading trend.

Xia Guoxin said.

20 years of wind and rain

Jiang Tai Gong said in "six towers": "those who benefit from the world will win the world."

In the early days of the founding of the group, Xia Guoxin was the sole pursuit of personal goals. However, after a certain scale, "single happiness" is difficult to support the greater development of enterprises.

"Many music and music" can condense talents, inspire people's potential, and achieve greater happiness from accomplishments to others.

"Be willing to share.

The idea of George's is to share the big cake. Our goal is to build an enterprise with 1000 bosses and become a platform for a career.

I am still working in this direction.

Xia Guoxin said.

To this day, led by Xia Guoxin

The group has not only created many "bosses" in China, but also effectively pushed the target to the international market.

As the closing show of the spring and summer popular trend in 2017, the singer held the "night of the singer" in Beijing Tai Temple, with its brand ELLESSAY, Laur e l, EDHardy and IRO.

"The national brand of the group and Germany and France brand appeared in the temple of ancient architecture in China. On the one hand, they paid tribute to all the friends who care and support the development of the company. On the other hand, they showed the strategic determination and confidence of the company in building China's high fashion group."

Xia Guoxin said.

The 20 years that the brand has gone through China is the 20 year that witnessed the rapid development of Chinese fashion.

Xia Guoxin told reporters that 20 years can be used as a node, but he did not fear the wind and rain. He was built by a small number of people, so that most people could continue to participate.

Xia Guoxin believes that the development strategy of people-oriented and product centered will surely achieve the goal of representing new China.