The Precious Birds Hope To Seek Self-Help Through Pformation To The Sports Industry.

Recently, the three quarter report released by the noble bird showed that business income decreased by 1.68% to 1 billion 378 million yuan in the same period of 1-9 this year, and the operating income decreased by 27.05% in the quarter. The net profit attributable to shareholders of listed companies decreased 12.93% to 178 million yuan, and the net profit in the quarter decreased by 71.91% over the previous quarter.

In 2012, the development of the noble bird reached its peak. The company's operating income reached 2 billion 800 million yuan, and its net profit reached 500 million yuan.

At the end of last year, the operating income of the bird had fallen to 1 billion 970 million yuan, and the net profit fell by 66% to 150 million yuan in 2012.

In the context of persistent performance,

We hope to seek self-help through the pformation of sports industry.

In October this year, Guai bird bought the brand operation right of AND1 to cope with the weakness of its main business.

But this is not the first time that the layout of the sports industry has been laid for the first time. Since last year, you have begun to increase the layout of sports industry and invest in sports marketing company tiger.

In June of this year, the precious bird invested 383 million yuan to buy part of the stake in Hubei Jie Xing and increased its capital. In July, the precious bird announced that it would invest 100 million yuan to increase the capital of Star Technology in Shenzhen and become its largest shareholder. In September, the precious bird invested 380 million yuan to buy 51% stake in the Xiamen shoe store held by Xu Songmao, Huang Jin and Tang Xinye.

In the context of persistent performance, the precious birds hope to seek self-help through pformation to the sports industry.

In October this year, Guai bird bought the brand operation right of AND1 to cope with the weakness of its main business.

But this is not the first time that the layout of the sports industry has been laid for the first time. Since last year, you have begun to increase the layout of sports industry and invest in sports marketing company tiger.

In June of this year, the precious bird invested 383 million yuan to buy part of the stake in Hubei Jie Xing and increased its capital. In July, the bird announced that it would invest 100 million yuan to increase the capital of Star Technology in Shenzhen and become its largest shareholder. In September, the precious bird invested 380 million yuan again.

Xu Songmao, Huang progresses and Tang Xinye and others hold 51% stake in Xiamen shoe store.

Kang Lanxin, Dean of the school of dress and collocation, believes that you can improve your performance by manipulating the capital market.

At present, the development of China's garment industry has basically matured, excluding inflation factors, the market is dominated by improved consumption demand, and enterprises must rely on stimulating consumer desire to get business income.

Ripe

Instead of pursuing the crazy rise in performance, it is a steady rise in performance as the development goal.

But the precious birds didn't stimulate their performance by upgrading their products. Instead, they took advantage of the sports industry which has good development in the future, and achieved capital gains through capital operation.

At present, the precious birds have not yet gained income from investment, not only because investment projects are in the initial stage of operation, but also affected by the long cycle of investment return in sports industry.